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Atari Unveils New Logo for its 50th Anniversary

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Atari, the pioneering video game brand and interactive entertainment producer, revealed a commemorative 50th Anniversary logo that celebrates the five decades since Atari launched the modern video game industry.

The new commemorative logo incorporates Atari’s iconic “Fuji,” which will continue to serve as the primary Atari brandmark and has been named the “GoldSchool Sunnyvale” logo as a tribute to the legendary original Atari internal design studio, based in Sunnyvale, California, and also to acknowledge the “golden anniversary” of the games industry Atari helped launch.

The new Atari 50th Anniversary logo will be used across marketing communications, on games, and on first-party and licensed products through the end of the 2022 golden anniversary year. Atari will celebrate its official anniversary on 27 June 2022, 50 years since the date the company was originally incorporated.

Atari was founded in 1972 by Nolan Bushnell and Ted Dabney. The company played a formative role in the video game industry, introducing a series of world-renowned brands like Asteroids, Centipede, Missile Command, Pong, and others to the gaming lexicon as well as the first widely adopted home video game console with swappable cartridges, the iconic Atari 2600. Five decades later, the company remains an active and innovative brand, globally recognized for its multi-platform, interactive entertainment, and licensed products.

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“On behalf of the entire Atari team, I’m proud to unveil this commemorative logo and launch the celebration of our 50th anniversary. Atari has an exciting year ahead, filled with new and commemorative products that will delight our fans; including the launch of new premium game titles, new business initiatives, and several really exciting lifestyle product collaborations,” Wade Rosen, CEO of Atari, said.

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