

Canada
Super League Gaming Teams Up With The Leukemia & Lymphoma Society for a Build Competition Hosted on Minehut
Super League Gaming Teams Up With The Leukemia & Lymphoma Society for a Build Competition Hosted on Minehut
Super League Gaming, a global leader in connecting consumer brands with video gamers of all ages through creator communities, proprietary platforms, and esports properties, and The Leukemia & Lymphoma Society (LLS) announced today that they are teaming up for an interactive build competition hosted by Super League’s Minecraft community, Minehut.
The inspiring virtual event will take place throughout the month of November, bringing together creative Minecraft players with LLS Honored Heroes – real-life, pediatric cancer survivors and patients. Participants will enter into an amusement park-themed lobby in Minehut, tasked to build what their dream world would look like once they or their loved one are declared cancer-free. As they join the competition, they’ll learn more about LLS Honored Heroes and their inspiring journeys.
“It is an honor to partner with The Leukemia & Lymphoma Society to spread awareness and raise funds for a cause that impacts nearly 55,000 children and adolescents under the age of 20 and their families every year,” says Matt Edelman, Super League Chief Commercial Officer. “It is never too early to learn that your actions can make a difference in the lives of people who need an incomparable amount of support. Gamers who participate in this competition will be helping to revolutionize blood cancer cures and care.”
“Collaborating with Super League Gaming provides LLS a game-changing moment to reach a new generation of donors,” said Coker Powell, SVP, Chief Development Officer for The Leukemia & Lymphoma Society. “The partnership provides an opportunity to remind the public about the urgent need to support research to fight blood cancers — a disease that is diagnosed every three minutes in the U.S. and has no current means of prevention. LLS is working tirelessly to find cures and provide more support for blood cancer patients and families than any organization in the world.”
The LLS Build Competition comes at a time when awareness and funds for LLS are uncommonly low as a result of the COVID-19 pandemic. Children battling blood cancer are experiencing extreme isolation as most patients, if not all, are seriously immunocompromised. This event is designed to give those fighting blood cancers an opportunity to express their creativity and play in an environment removed from their diseases.
Following the four-week competition, the creators of the best builds will be interviewed by top Minecraft influencers and featured in exclusive video content on their YouTube channels. During the building phase, players will be encouraged to promote the event and raise funds to advance The Leukemia & Lymphoma Society’s mission to cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life for current patients and their families. If players raise $250, they will receive a one-of-a-kind Minecraft LLS Build Competition Gamer Kit with special items.
The free competition concludes on December 1 but fundraising will remain open until the end of the year. Families, friends and other Minecraft players are invited to explore the virtual amusement parks and help foster strength and hope for a world beyond cancer. The Build Competition server can be accessed using the Minecraft Java Edition for PC and Mac or Minecraft Bedrock Edition for PC, Mac, iOS and Android. A Minecraft account is required.
Go to lls.org/build for more.
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.
BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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