

Central Europe
Hamburg Games Conference 2022 will focus on “Moving Markets” – digitally & on-site in Hamburg on March 2-3, 2022
The 13th Hamburg Games Conference on March 2nd and 3rd, 2022, invites international speakers, games industry experts, thought leaders, and trade visitors to exchange ideas at the hybrid event. Under the conference theme “Moving Markets” it will present keynotes and discussions on the constantly changing markets and business models in the games industry. For the first time, the Hamburg Games Conference is calling for topic proposals in a Call for Speakers. In addition, visitors can expect networking events, an expo area, and matchmaking both online and on-site. For the first time, the Hamburg Games Conference 2022 will pursue a hybrid event concept, where visitors can interact both in Hamburg’s Zeise Cinemas and digitally on a custom developed, playable conference platform. Tickets are available now.
Constant renewal, innovation, and change continue to be the key pillars of the games industry. New sales channels and target groups are opening up, and innovative business models are emerging. So, what will the games industry of tomorrow look like? And how do companies act with foresight and flexibility in the highly competitive games market to play a leading role in the future?
“Growth and change in the games industry received a boost amidst the global pandemic, which continues to shape its face today. We are looking forward to discussing current developments and open perspectives of the future of the industry together at the Hamburg Games Conference” says Dr. Ralph Graef from co-organizer GRAEF Rechtsanwälte.
The second conference track “Games Funding” will focus on news and best practices concerning games funding in Germany from the federal government, and regional funding offers from the federal states, such as the Games Lift Incubator and Prototype Funding in Hamburg.
Hamburg Games Conference: hybrid concept for the first time
This year, the Hamburg Games Conference will bring its international audience together at two locations for the first time: The first day is digital for all participants. On a browser-playable, interactive virtual cruise ship, conference visitors will meet for matchmaking and spontaneous video networking and discover new games projects and services in the online expo. The platform was developed specifically for the conference in 2021 and will be further expanded with new content and functions. For the second day of the conference, the Zeise Cinemas in Hamburg will open their doors with talks, discussion rounds, and networking events. The talks and panel discussions of the main track will also be broadcast live via the online platform.
“Drawing from the experience of the Hamburg Games Conference Online in 2021, we are once again offering international participants who cannot make the trip to Hamburg the event-feeling at home. Through the online platform, we connect participants in Hamburg with industry contacts around the world. Those who grace the ‘Gamecity Hamburg’ with a visit to the conference will also be offered the complete program on-site on March 3, including our Gamecity Treff in the evening,” says Dennis Schoubye, project lead at Gamecity Hamburg.
In 2021, the Hamburg Games Conference welcomed over 650 people from 34 countries to a digital-only edition of the conference. As an on-site event, the Hamburg Games Conference was last held in February 2020 at Zeise Cinemas – with over 400 international visitors.
Central Europe
Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract

Brightstar Lottery PLC announced that it will deploy its comprehensive retail central system technology, Aurora, along with advanced cloud-based software for Sächsische Lotto-GmbH (Lotto Saxony) in the State of Saxony, Germany via a seven-year contract. The contract was awarded to Brightstar following a competitive public procurement.
“The quality and reliability of Brightstar’s world-class lottery technology and operational support, along with its team’s knowledge of Lotto Saxony’s business needs are some of the reasons why we have partnered with the Company for 30 years. We look forward to upgrading our central system to Brightstar’s sophisticated platform and the many benefits its components will produce,” said Herr Frank Schwarz, Lotto Saxony Chief Executive Officer.
“This new seven-year contract marks an exciting chapter for Brightstar and Lotto Saxony as we work together to modernize lottery solutions throughout the state. Brightstar’s high-performing central system and peripherals will enable Lotto Saxony to manage its business more efficiently with the confidence in knowing the technology is secure, dependable, and responsible,” said Marco Tasso, Brightstar Chief Operating Officer International and Italy Operations.
An integral part of OMNIA, Brightstar’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities to handle Lotto Saxony’s transaction processing, game management and back-office operations. Lotto Saxony will receive key cloud-based Aurora products including, Anywhere, to securely connect external applications to the retail system, and Performance Wizard, to deliver targeted insights and analytics.
The post Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract appeared first on European Gaming Industry News.
Central Europe
Interwetten becomes team partner of SK Rapid

Yellow and black meets green and white! Interwetten becomes SK Rapid’s new team partner. The online sports betting pioneer and Austria’s most popular football club are starting the new season together. The combination with Rapid coach Peter Stöger, who has been an Interwetten expert for many years and will also remain on the sidelines, makes the partnership a real success.
With more than 24,000 club members and over 220 official fan clubs, the Austrian record champions boast the largest fan base in the country! And with the Allianz Stadium in Vienna’s West Hütteldorf, the Green-Whites boast a modern home! Interwetten is expanding its extensive football commitment to include a traditional club and will now be present at SK Rapid’s home games on a ball display or 3D carpet in the stadium, as well as on the Hütteldorf club’s digital channels.
“We are very pleased about the new team partnership with SK Rapid. The connection to a club with great charisma and passion is a perfect fit for Interwetten. And the best part: With our long-time expert Peter Stöger, we already have Rapid’s coach on board ,” explains Interwetten Marketing Director Dieter Grück , who promises fans a comprehensive experience in addition to betting.
Grück adds : “We are planning various digital activations throughout the season that will offer our customers and Rapid fans unique experiences. This will certainly include exclusive promotions with Peter Stöger. With this, we want to underline our connection with Austrian football.”
SK Rapid Managing Director Steffen Hofmann warmly welcomes the sports betting provider to the green and white partner family. “This partnership is a strong signal and demonstrates the trust placed in our club. Together, we are planning innovative activations and are convinced that the collaboration will be very successful. I am delighted that Interwetten is now part of the large green and white partner family.”
The post Interwetten becomes team partner of SK Rapid appeared first on European Gaming Industry News.
Central Europe
Scientific Games and Polish National Lottery Continue 20-Year Scratchcard Tradition as Sales Grow

Scientific Games will continue to bring exciting instant scratchcard games to Polish National Lottery players through a new agreement with Totalizator Sportowy. Celebrating the instant lottery’s 25th anniversary last year, Totalizator Sportowy is among the top five performing instant game lotteries in Europe (La Fleur’s 2025 World Lottery Almanac). The world’s largest lottery games company has provided scratchcards to Totalizator Sportowy for more than 20 years, with scratchcard game sales in Poland growing by 20% over the past three years (2022 to 2025).
“Our goal is to give our players entertaining scratchcard experiences while responsibly generating maximum proceeds for Polish sport and culture. We are delighted to continue working with Scientific Games to offer fun, modern scratch experiences,” said Katarzyna Woznica-Borkowska, Manager of Instant Products for Totalizator Sportowy.
Most recently, Scientific Games collaborated with Totalizator Sportowy to offer Polish players the PLN30 GIGA 7 game produced with the company’s advanced Dimension technology, which enhances the play experience with three-dimensional, reflection-at-different-angle refractions above and below the game graphics.
Currently, the company provides instant games to 110 government-regulated lotteries worldwide, including more than 50 European lotteries.
“Scientific Games is honored to continue our longtime relationship with Totalizator Sportowy that we have built across two decades,” said Paul Dures, Lottery Sales Director EMEA for Scientific Games. “We look forward to continuing our work to drive meaningful growth for the scratchcard games in Poland creating more innovative and attractive games for players.”
With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2025 World Lottery Almanac).
The post Scientific Games and Polish National Lottery Continue 20-Year Scratchcard Tradition as Sales Grow appeared first on European Gaming Industry News.
-
gaming3 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News7 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry8 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News7 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry8 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018