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From Roblox to Steam – these are the platforms taking up to 65% commission from their creators

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New research reveals the types of creative platforms that take the highest commission fees from their creators, and its bad news for app and online video game creators, as these platform types take an average cut of 23.5%.
To find out which platform might be best if you’re looking to take your career online, the personal finance experts at money.co.uk have analysed some of the biggest creative platforms to find out what percentage of earnings they take from their creators.
The types of platforms that take the highest commission

Rank

Platform Type

Commission (%)

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1

Video

47.50%

2

Writing

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37.50%

3

Apps & Video Games

23.50%

4

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Subscription Services

9.60%

5

Marketplaces

6.75%

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Of the platforms analysed, it was video hosting and streaming sites that, on average, took the largest cut from creators, at 47.5%. YouTube is perhaps the most popular platform for budding video content creators, and takes 45%, with Twitch taking the most, at 50%.
Apps like Kindle, Kindle Vella, and Tumblr’s Post Plus provide great opportunities for writers to have their work published and make money, however the commission taken by the platforms can be high, especially with Kindle, which takes a cut of up to 65%.
Budding developers can make a lot of money by having their app featured on stores such as Apple’s App Store and Google’s Play Store, but doing so can come at a large cost. The average commission charged by these stores was 23.5%.
There are also lots of ways for indie game developers to get their games published, through the likes of Steam, the Epic Games Store and the stores of both PlayStation and Xbox. However, the commissions taken by these platforms have come under particular scrutiny in recent years. For example, Steam’s cut of 30% was criticised by many in the industry.
The study also looked at the platforms that take the highest amount of commission from their creators:

Rank

Platform

Platform Commission (%)

1

Kindle (books below $2.99 and above $9.99)

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65%

2

Twitch

50%

2

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Kindle Vella

50%

4

YouTube

45%

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5

Kindle (books between $2.99 and $9.99)

30%

6

Amazon Appstore

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30%

7

Steam

30%

8

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Samsung Galaxy Store

30%

9

Microsoft Store

30%

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10

Roblox

26%

For the platforms that take the highest commission from their creators, app and video game platforms dominated the top 10. The Amazon Appstore, Steam, Samsung Galaxy Store and Microsoft Store each take a 30% commission fee.
The online game creator system Roblox also ranked highly (10th), with the platform taking 26% from its creators.
Further Study Insights:
  • PewDiePie is YouTube’s most followed creator, with <110 million followers and estimated earnings of £10.2k per video and £44.7 million over the course of his career. However, after applying YouTube’s 45% creator fee, PewDiePie could be losing as much as £20.1 million.

  • Kids Diana Show (YouTube’s highest-earning channel) has a total estimated earning of £88.7 million, £39.9 million of which YouTube takes as commission.

  • Ninja is the most-followed name on Twitch and is estimated to have earned £3.7 million on the platform, but after Twitch’s fee, this drops to £1.9 million.

  • From the 10 most popular streamers overall earnings, Twitch could have taken a total commission of £9.9 million.

You can view the full research including how much YouTube and Twitch earn from their top-performing creators by clicking here. 
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eSports

Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event

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In an exciting announcement for motorsports and gaming fans alike, three-time Formula 1 World Champion Max Verstappen will be making a special appearance at the GAMERGY event for the exciting Heineken Player 0.0 Global Final in Madrid this December. This immersive entertainment and gaming Experience promises to bring together the worlds of motorsport and gaming, offering fans a unique experience.

GAMERGY, one of the largest global gaming and esports events, will take place in Madrid this December from the 13th-15th, 2024. The 10th edition of the event will host exhilarating activities featuring cutting-edge technology, live competitions, traditional sports activations and phygital interactive experiences that cater to a wide audience.

“In the past few years, we have seen how the traditional sports and gaming ecosystems have come closer together in innovative and immersive ways. At our most recent GAMERGY México edition, we saw our tennis, football, boxing, skateboarding and paddle activations being amongst the most popular gaming fair attractions. We are very excited to partner with Heineken in adding Player 0.0 to the digital fandom,” said Cristina Carranza, Global Head of Sales at GGTech.

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Heineken® Player 0.0 Global Final featuring Max Verstappen
23 finalists from all around the world will be joining us in Madrid for a simulated racing competition with the aim of winning the title of Player 0.0 Global Champion. Expect a high-octane race where the finalists will demonstrate their skills, speed and agility. During the Player 0.0 Global Final, festival goers will also have the once-in-a-lifetime opportunity to see Max Verstappen on stage. This unique experience is expected to draw immense crowds and therefore fans are encouraged to arrive early.

Exclusive Merchandise and Memorabilia
Fans attending the event will have the opportunity to purchase exclusive GAMERGY merchandise. Limited-edition collectibles will be available for purchase. Don’t miss the chance to take home a piece of history!

The post Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event appeared first on European Gaming Industry News.

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Xsolla to Present Global Expansion Solutions at Tokyo Game Show 2024

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Xsolla, a global video game commerce company, will showcase its cutting-edge solutions at Hall 4, Booth #04-C48, during the Tokyo Game Show 2024, which will take place from September 26-27, 2024, at the Makuhari Messe Convention Center in Tokyo, Japan. Xsolla’s booth will feature live demonstrations of its latest solutions aimed at helping game developers and publishers succeed in expanding to international markets.

During the event, Jin Jeong, Regional Vice President of Xsolla Japan, will deliver a keynote session focusing on the critical role of Xsolla’s Merchant of Record (MoR) solutions in transforming the way game companies handle cross-border transactions, taxes, and regulatory complexities. This session will offer developers and publishers a comprehensive look into how Xsollasimplifies global operations, allowing studios to focus on creating games while Xsolla handles the business side.

In addition to showcasing their MoR solutions, Xsolla will demonstrate how their payment systems and cross-play/cross-pay features enhance global reach for game developers of all sizes and across all platforms. Xsolla will also showcase how they help video game companies integrate with various payment methods worldwide, allowing developers to monetize their games across different regions easily.

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David Stelzer, President of Xsolla, emphasized the significance of this event for the company: “We’re thrilled to be part of the Tokyo Game Show and to present our latest solutions designed to empower game developers and publishers to expand globally. Our mission is to support the gaming industry with the tools they need to thrive in international markets, and we are eager to showcase how Xsolla can make global expansion easier and more effective.”

Attendees are invited to visit Xsolla’s booth to meet with the team of experts, who will be available to provide insights, answer questions, and discuss how their tailored solutions can help game developers and publishers grow their businesses. For those interested in more in-depth discussions, Xsolla also offers one-on-one meetings to explore specific solutions for global market expansion.

The post Xsolla to Present Global Expansion Solutions at Tokyo Game Show 2024 appeared first on European Gaming Industry News.

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gaming

Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network

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Evoplay, the award-winning game development studio, has expanded the availability of its groundbreaking skill-based title, Star Guardians to all its partners following a successful exclusive release.

Star Guardians blends the mechanics of slot games with the immersive action of third-person shooters. Players can choose from a range of unique characters, each equipped with their own special boosters and abilities, adding layers of strategy and customisation.

The game can be experienced in automatic or manual mode, where movement and shooting are controlled by the player, enhancing the skill-based element of the title.

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Released as Evoplay’s flagship title in 2021, Star Guardians was originally released on an exclusive basis for operators. Due to its exceptional performance and popularity, the game is now being rolled out to the studio’s wider partner network.

Evoplay has continued to hone in on skill-based gaming experiences, including its most recent flagship title, the 3D racing game Adrenaline Rush which is currently available as an exclusive to its partners.

Ivan Kravchuk, CEO at Evoplay, said: “By merging role playing game elements with gambling, Star Guardians delivers an innovative and unique gaming experience for players.

“As a first-of-its-kind title, Star Guardians has consistently grown in popularity since its debut. With Gen-Z and millennial audiences playing an increasingly significant role in shaping the industry, we expect this wider release to drive even greater success.”

The post Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network appeared first on European Gaming Industry News.

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