

gaming
Playright is now a part of Qiiwi!
Swedish casual games developer and publisher Qiiwi Games AB has acquired a majority stake in British hypercasual studio Playright Digital Entertainment Limited at deal size of $1.1m.
Cofounded in 2020 by experienced games industry entrepreneurs Evtim Trenkov, Kristina Trenkova and Daniel Rechter, Playright’s vision is to make exciting, but simple mobile games that can work both and without deep metagame. The company is making products for people who are looking to start playing games for the first time. It is unique in its developing process, by focusing on providing polished and smooth experience with each of their games.
Playright’s Co-Founder Evtim Trenkov is an accomplished games expert, with 8 years’ experience in the mobile games industry. His career includes game design and product management roles at Gameloft, Square Enix, NaturalMotion(Zynga) and MAG Interactive. Most recently Evtim was a part-time consultant at Naavik, offering market research and game design advise to clients. He and Qiiwi have also previously enjoyed a fruitful working relationship on one of Qiiwi’s hit games – Backpacker. The breadth and depth of his games’ market knowledge and his passion for innovation and game design experimentation have driven his focus on the hypercasual space. At Playright, Evtim concentrates on researching the market for emerging trends, designing exciting, consistent core loops for each of the games, and tuning the experience to better fit players’ expectations.
A Faber Academy alumna, co-founder Kristina Trenkova has a passion for gameplay and narrative. She is mainly working on game design and level design with a focus on player experience aiming to create a positive environment for new and seasoned players alike. Her varied interests in games and storytelling provide her with the creative freedom to experiment even with the simplest gameplay in order to help Playright’s games achieve a satisfying experience, be it challenging or relaxing. She’s been working alongside Evtim Trenkov and consulting clients since 2018.
Daniel is a serial entrepreneur in the mobile games industry. He co-founded Big Blue Parrot that developed Poker Friends, a turn-based poker game which was then acquired by Playtika. He then founded Feel Good Gaming that partnered with a large Japanese games publisher to release Maika Fantasia, (Aka Dance Sparkle), a Japanese music rhythm game, which Evtim had a part in making. Daniel’s focus at Playright is to make sure that the product design and the art fit the target audience. He also provides overall company strategy and product management advice to Evtim and Kristina.
As part of Qiiwi, Playright will be spearheading the company’s entry into the still growing hypercasual and the emerging hybridcasual games markets.
Africa
HYPROP MTN SHIFT Gaming Experience2025: South Africa’s Biggest Gaming Showdown Returns

From qualifiers to finals, EAFC 25 to Beat Saber, Over R250 000 in prizes and two champions to crown – this is South Africa’s ultimate gaming experience!
South Africa’s biggest gaming tournament is back. The 2025 MTN SHIFT Gaming Experience kicks off on 18 May, bringing months of competitive energy, in-centre activations, and serious prize money to malls across the country. This year’s edition raises the stakes with the return of the EAFC 25™ National Football Tournament and the debut of the MTN Beat Saber Challenge – two national titles, one massive celebration of gaming culture.
Over five months, eight Hyprop shopping centres will play host to a mix of online qualifiers and live in-mall events, creating a national stage where gamers of all levels can test their skills, win prizes and join a fast-growing community of South African players. The top contenders will face off in the National Finals at Canal Walk from 17 to 21 September, with R50 000 on the line in the EAFC 25™ Football Final and more prizes up for grabs in the Beat Saber showdown.
Tournament Dates and Venues:
- Rosebank Mall
Online Qualifier: 18 May | In-Centre Event: 23–25 May
- Somerset Mall
Online Qualifier: 25 May | In-Centre Event: 30 May–1 June
- Woodlands
Online Qualifier: 7 June | In-Centre Event: 13–16 June
- The Glen
Online Qualifier: 22 June | In-Centre Event: 27–29 June
- Table Bay Mall
Online Qualifier: 13 July | In-Centre Event: 18–20 July
- Clearwater Mall
Online Qualifier: 3 August | In-Centre Event: 8–10 August
- Capegate Mall
Online Qualifier: 31 August | In-Centre Event: 5–7 September
- Canal Walk (National Finals & Last Qualifier)
Online Qualifier: 7 September | In-Centre Event: 17–21 September
“The SHIFT Gaming Experience is more than a tournament; it’s where South African gamers show up, show off and celebrate what they love,” says Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop. “From football simulations to VR rhythm battles, we’ve created something that speaks to every kind of player. Whether you’re competing or just watching, there’s always something happening.”
The format combines online, and in-person play. Qualify online on the ACGL platform, then take on your opponents in-centre across malls in Johannesburg, Cape Town, and Pretoria. Each in-mall weekend features the EAFC 25™ tournament, daily Fighting Cups, a PC Gaming Zone powered by PCBuilder, Carry1st COD Mobile and the popular SuperSprint lap challenge presented by the Toyota Gaming Engine.
Gamers can also go head-to-head in Tekken, Street Fighter 6, Brawlhalla, Rocket League, Minecraft and Call of Duty: Mobile, with dozens of R1 000+ gift card prizes on offer each weekend. The Beat Saber Challenge, hosted by MTN and playable both in-mall and on MTN’s Battle+ platform, brings a high-energy VR experience into the mix. Players with the highest Beat Saber scores at each mall qualify for the National Final – and anyone who tries it stands a chance to win a gaming PC worth R50 000.
“We’re creating spaces where South Africans can compete, connect and get rewarded for their passion,” says Jason Probert, General Manager: Digital Services at MTN South Africa. “Whether it’s with Beat Saber or Battle+, we want our community to know that gaming lives here.”
The SHIFT Gaming Experience also makes space for younger players. Friday events feature tournaments designed for schools and under-18 gamers, offering dedicated Minecraft build challenges, EAFC 25™ scholars only tournament and Rocket League face-offs – all with real prizes.
The post HYPROP MTN SHIFT Gaming Experience2025: South Africa’s Biggest Gaming Showdown Returns appeared first on European Gaming Industry News.
gaming
Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming

MixRift unveils brand new strategic PvP arena gaming experience
MixRift, an innovative mixed reality (MR) gaming developer, today announced the official launch of Battle Orb, a competitive strategy game which invites players to challenge each other and transform their physical surroundings into dynamic battlefields. Available now for Meta Quest platforms, Battle Orb represents the next evolution in mutli-player MR gaming.
A first PvP game for MixRift, Battle Orb allows players to step into immersive arenas where physical and digital worlds collide. Skill meets chaos in this fast-paced multiplayer strategy game, which challenges players to aim, shoot, and dominate with speed and precision across customized battlefields, combining tactical thinking with physics-based gameplay. Every hit counts as players collide, strategise and outplay opponents from around the world, from the comfort of their own homes. Players can compete in 2-player or 4-player battles, earn trophies, unlock and upgrade powerful units, and master unique arenas to climb the leaderboard.
“With Battle Orb, we’re not just launching a game, we’re basically turning your living room into a fantasy battleground.” said Bobby Voicu, CEO of MixRift. “We wanted to create something where anyone can jump in and start having fun in seconds, but that you could also master and keep replaying. I think this is what the future of gaming looks like, and it’s a blast!”
Key Features:
- HD Graphics: Cutting-edge MR design technology creates a truly immersive gaming experience
- Creative Character Options: Choose from tens of monsters, creatures, and cartoons to play with – each one zanier than the last
- Real-Time PvP Action: Face-off in 2-player or 4-player matches full of high-stakes action
- Physics Meets Strategy: Master the perfect angle, power, and timing to outmaneuver opponents, and perfect your shots to climb through the ranks
- Unique Units & Powers: Earn wins and open loot chests to unlock and upgrade special characters and abilities
- Environmental Integration: Scale your battlefield to fit any space, turning living rooms into competitive arenas
- Competitive Progression: Climb global leaderboards through a rewarding rank system and prove you’re the righteous winner
The game’s intuitive controls ensure players of all skill levels can jump in immediately, while the strategic elements provide long-term engagement for competitive gamers. Battle Orb’s intuitive and quick matchmaking system means players are matched with others in similar ranks within seconds.
Battle Orb has been designed with comfort and safety in mind, earning a “Comfortable” rating and PEGI 3 classification, making it appropriate for players of all ages while still delivering compelling gameplay for serious competitors.
“We’ve created Battle Orb to be a really special mixed-reality competitive experience,” said Voicu. “The way it transforms your physical environment into a strategic battlefield creates moments of gaming magic that simply aren’t possible in traditional formats.”
Availability:
Battle Orb is available now on the Meta Quest Store for Meta Quest 3S, Meta Quest 3, and Meta Quest 2 platforms. The game requires an internet connection for its online features.
For more information, visit https://mixrift.com/ or follow MixRift on social media for updates, tournaments, and community highlights.
The post Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming appeared first on European Gaming Industry News.
Finance
Vaulta and Ultra Embark on Strategic Partnership to Power the Future of Gaming and Finance

Vaulta, a scalable operating system powering Web3 Banking with fast, low-cost transactions and seamless blockchain connectivity, today announces a strategic partnership with Ultra, the one-stop destination for gamers, publishers, and developers.
This financial and technical alliance positions Ultra as Vaulta’s gaming arm and marks the next phase of Ultra’s ambition to lead the gaming space.
Together, Vaulta and Ultra will accelerate the creation of a full-service platform where digital assets can be tokenized, traded, and monetized across games, all powered by a fast, low-cost, and interoperable infrastructure. In addition to tokenized assets, this platform will also support decentralized marketplaces, cross-game integrations, and metaverse banking.
Gus van Rijckevorsel, CEO of Ultra, shared, “By 2030, the Web3 gaming market is expected to grow to $615 billion, outpacing both movies and TV exponentially and signaling a major shift in how consumers engage with their entertainment. To harness this potential, the gaming industry needs better infrastructure designed for publishers, developers, and gamers, and we’re here to deliver that. We’re laser-focused on creating the content and structural partnerships necessary to make Ultra THE gaming platform recognized by the gaming industry. Vaulta is a major brick on that path, and this partnership is a solid foundation on which we build the future of gaming and finance. And at the core of this lasting partnership is a mutual alignment on our long-term interests.”
This partnership supports Vaulta’s mission to drive innovation in tokenization and real-world asset integration,” said Yves La Rose, founder and CEO of Vaulta Foundation. “Ultra’s advanced gaming platform paired with Vaulta’s financial and DeFi infrastructure will enable decentralized marketplaces, cross-game asset utilization, and metaverse banking solutions. Positioning Ultra as Vaulta’s gaming hub provides a gateway to Gaming and GameFi opportunities to our community. At the heart of our collaboration is a shared ambition to elevate digital assets to the standards of traditional finance, empowering users with new financial opportunities powered by Web3.”
Convictions behind this partnership
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A new definition of the modern player
Gone are the days when “player” meant just someone holding a controller. Ultra recognizes three types of players: gamers, viewers, and content creators, each with unique behaviors, needs, and expectations. In partnership with Vaulta, Ultra is building critical infrastructure to fit this new reality and serve all three player groups.
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Every industry will have its own chain
Finance has Vaulta. Gaming has Ultra. Both chains are purpose-built and interoperable, aligning deeply with the needs of their respective audiences. Ultra is not adapting general-purpose tech. It’s building the backbone of the gaming industry from the ground up.
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UOS will be THE gaming currency
Ultra is committed to establishing $UOS as the default currency for in-game transactions, rewards, and monetization across titles, platforms, and services. Just as the dollar dominates oil, $UOS will define value in gaming.
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Access and consumption of games will change
Similar to how Netflix revolutionized film and Spotify transformed music, Ultra envisions a shift in how people access and engage with games. Gamers deserve immersive platforms. Developers desire tools and reach. Publishers demand data and performance. Ultra is building a complete ecosystem that puts them all first.
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Crypto must be treated with the same standards as traditional finance
That’s why Ultra partners only with chains like Vaulta, ones that treat crypto with the same expectations as fiat: prioritising trust, utility, and transparency. Real utility demands real accountability.
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AI will unlock the next layer of personalized gaming
AI isn’t just a feature, it’s a fundamental shift in how players should experience games. That’s why Ultra is embedding AI deeply into its ecosystem to serve three purposes: hyper-personalization, real-time gameplay guidance, and intelligent ecosystem interaction. Players won’t just play, they’ll be guided, supported, and understood.
Building the Infrastructure for the Next Era
As co-leaders in blockchain innovation, this partnership is fundamentally guided by a shared purpose to serve the future of gaming, combining Vaulta’s financial rails with Ultra’s user-first infrastructure.
The partnership aims to radically upgrade the outdated backbone of the gaming industry, delivering ultra-fast transactions, scalable gaming experiences, improved security, and new tools for developers and publishers.
Ultra serves three core clients – gamers, developers, and publishers – and everything it builds is made to serve their needs. Ultra is building a complete ecosystem that puts them all first. This partnership enhances that mission with sharper tools, smarter systems, and better outcomes for each.
Technical Exchange Details
The partnership will provide Ultra with access to:
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Vaulta Spring framework: enabling improved scalability and security alongside a smoother user experience for its platform
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Vaulta Banking OS framework: Offering enhancements in transaction speed and asset management, while giving Ultra’s gaming ecosystem access to the multi-chain interoperability (IBC) environment
In exchange, Ultra will provide Vaulta with:
-
Ultratest: A next-generation smart contract testing framework, which allows developers to launch faster and more securely
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MSIG Signing Tool: A breakthrough in secure gaming transactions and digital ownership
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Predicate System: Reduces gas fees to make blockchain gaming more affordable and accessible
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HSM Signing Code hardware: Secure hardware signing for private key management
Broader Impact and What’s Next
This partnership isn’t just about technology exchange, it represents a broader alignment of values between two industry-first platforms. As blockchain adoption deepens across industries, Vaulta and Ultra are taking the lead in building the specialized infrastructure needed to serve real users at scale. The partnership unlocks new opportunities and standards for what’s possible in digital entertainment.
At the same time, it supports Vaulta’s broader goal of engaging directly with industry leaders to build the next iteration of global finance, through real use cases, real infrastructure, and real collaboration. More partnerships will follow in the coming weeks, all designed to unlock new use cases, drive innovation, and accelerate adoption across the digital economy.
This partnership follows Vaulta’s recent rebrand (previously EOS Network) and strategic alignment to Web3 Banking, and comes on the heels of key milestones in Ultra’s 2025 roadmap, including the closing of a $12 million round led by NOIA Capital and the key c-suite appointment of Maxime van Steenberghe as Ultra’s new COO.
The post Vaulta and Ultra Embark on Strategic Partnership to Power the Future of Gaming and Finance appeared first on Gaming and Gambling Industry in the Americas.
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