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Adverty establishes local presence in Turkey, as Istanbul emerges as the hottest new gaming and tech hub in Europe

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Adverty AB (publ) announces today a strategic positioning into Turkey with two new hires, to increase its presence in one of the largest, most exciting and fastest growing gaming communities in the world.

Adverty, the leading in-game platform for advertisers, media agencies and game developers, has established local presence in Istanbul, with two new hires, a Director of Programmatic Sales and a Director of Publisher Growth, as the city emerges as the largest gaming hub for Europe, boasting a wide collection of gaming studios and unicorns.

Turkey is rapidly becoming a star of European tech [1], thanks to the success of a range of start-ups including games publishers such as Peak Games and Dream Games. A flurry of investment into Turkish tech companies has put Istanbul firmly on the map alongside other European tech clusters such as Berlin, London and Paris.

“Turkey is rapidly emerging as a new Silicon Valley of Europe and according to industry estimates over 600 gaming studios are established in the country, with new ones popping up every week. Our local establishment in Istanbul will optimize our communication and commitments with game developers and help Adverty grow both its publisher and advertiser footprint in the region,” says Tobias Knutsson, CEO of Adverty.

Adverty has seen unprecedented growth on the supply-side recently, having signed partnerships with leading hyper-casual publishers such as TapNation and Playducky. Establishing a local presence in Turkey will further strengthen Adverty’s current supply growth, as more and more advertisers enter the increasingly influential world of in-game advertising, with the move forming a central part of the company’s strategy to increase market share.

Erdem Can Tüzün joins Adverty as Director of Programmatic Sales and will grow and maintain programmatic partners, both direct SSPs, such as PubMatic, InMobi and Azerion, and indirect opportunities via DSPs such as The Trade Desk, Amazon and Media Math. He was previously at AdColony for three years – most recently as Team Lead of Programmatic, having rapidly risen through the ranks at the mobile video advertising company.

Meanwhile, Çağla Mordeniz is appointed as Director of Publisher Growth and will focus on growing Adverty’s catalogue of game developers in the region. She brings considerable experience in the mobile gaming industry, having worked at AdColony as well as gaming company BoomBit, where she was Publishing Manager, locating high quality Turkish mobile game developers and studios.

Erdem comments: “Adverty’s growing ecosystem is providing unique monetisation opportunities for games whilst vastly improving reach for advertisers. I look forward to uncovering opportunities for brands to reach and engage with premium gaming audiences through its innovative in-game ad formats.”

Çağla adds: “Having analysed this market, particularly from a publisher perspective, I know that Adverty can achieve great things and further increase the sophistication of in-game activations – not just in Istanbul, but globally.”

This news follows Adverty’s strong growth within all areas of its business in recent months. As Adverty continues to scale up its network of advertisers and game publishers, these hires come at a pivotal time for the in-game advertising specialist’s further growth plans.

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ARK: Survival Ascended

Best Game Server Hosting (2025): Nitrado Ranked Top Across Leading Games by Software Experts

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Software Experts has recognized Nitrado as the leading choice in its 2025 feature on the best game server hosting platforms. Nitrado was ranked highly across major titles such as Minecraft, ARK: Survival Ascended, and DayZ.

Nitrado delivers scalable and reliable server hosting solutions for a wide range of online multiplayer games. The demand for high-quality game server hosting has increased as online multiplayer games have grown in scale and complexity. Expansions, downloadable content (DLC), and frequent updates have placed pressure on server infrastructure, requiring providers to deliver stability, fast updates, and community integration. For players of ARK, Minecraft, or DayZ, server downtime can result in lost progress, interruptions to group play, and diminished gaming experiences.

This trend underscores why a strong hosting partner is essential. Servers are not only responsible for keeping games online but also for supporting the evolving needs of large player communities. Nitrado has consistently aligned its platform with these expectations, offering infrastructure that adapts to both technical requirements and user demand.

Recognition Across Key Games

Software Experts noted that Nitrado has demonstrated consistent support for popular titles through timely hosting updates and tools designed for specific gameplay environments.

Minecraft hosting: With the release of the Minecraft 1.21 Tricky Trials update, Nitrado provided immediate server support, allowing players to explore new dungeons and mechanics without interruption.

ARK hosting: Nitrado servers were prepared for the Ragnarok Map in ARK: Survival Ascended and are optimized for the upcoming Aquatica DLC, ensuring survival experiences remain stable even with expansive maps and mods.

DayZ hosting: Survival titles demand persistence and uptime. Expansions such as Frostline and the upcoming Badlands were supported rapidly on Nitrado servers, enabling players to adapt to environmental changes without server disruption.

Expansion to Broader Multiplayer Titles

The recognition also emphasized Nitrado’s versatility beyond the most popular titles. In 7 Days to Die, the recent Storms Brewing update was supported on Nitrado servers at launch, giving players stable access to new weather and survival mechanics. For Conan Exiles, the platform has offered guidance on server setups such as best base locations, combined with reliable performance during intensive multiplayer sessions. In Enshrouded, Nitrado integrated the Melodies of the Mire update directly into its hosting framework, ensuring smooth adoption of new classes and gameplay features.

By covering a range of genres, Nitrado provides infrastructure that extends beyond traditional survival titles, positioning itself as a multi-game hosting solution.

Tools and Community Integrations

Software Experts also highlighted Nitrado’s focus on server management tools and community features. The platform’s web interface and mobile applications allow administrators to adjust settings with minimal technical complexity, from rolling back Minecraft worlds to tuning difficulty levels in ARK.

Support for mods and plugins further enhances gameplay. Communities can integrate texture packs, maps, and total conversions without complicated manual setups. This has proven especially useful in titles with active modding cultures, including ARK and Minecraft.

Nitrado also integrates with platforms such as Discord, creating a unified environment where players can coordinate matches, share updates, and stay connected. These integrations have become increasingly important as multiplayer gaming extends beyond gameplay into community interaction.

Performance and Reliability

Reliability remains a core measure of success in server hosting. Software Experts reported that Nitrado’s global infrastructure of data centers reduces latency for players across regions. Built-in protections such as DDoS mitigation ensure that servers remain stable against external threats.

Performance is measured in player experiences rather than technical specifications. Large Minecraft builds, ARK raids with high player counts, or DayZ survival sessions all require servers capable of managing demand without lag or interruption. Nitrado has consistently met these requirements, providing stability for both small private groups and larger multiplayer communities.

The recognition comes at a time when server hosting has become critical to the success of modern games. The rise of live-service models, frequent DLC releases, and growing player bases has made infrastructure a competitive differentiator. Hosting platforms that can update quickly, manage new expansions, and support community tools are essential for maintaining engagement.

For players, this translates into uninterrupted sessions and reliable access to content. For developers, it ensures that game updates are supported with minimal disruption. Software Experts’ analysis noted that Nitrado’s approach positions it well within this broader industry context.

Nitrado’s recognition by Software Experts as the leader in best game server hosting reflects its consistent performance across multiple titles, timely integration of expansions and updates, and investment in tools that support both administrators and communities.

As online communities expand and games evolve, the importance of reliability, performance, and community integration will only increase. Nitrado’s ability to address these needs underscores why it was recognized as a top choice for 2025.

The post Best Game Server Hosting (2025): Nitrado Ranked Top Across Leading Games by Software Experts appeared first on Gaming and Gambling Industry in the Americas.

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Valicy Gaming Launches as New Brand in Land-Based Gaming, Evolving from Grover Gaming

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The former Founder and CEO of Grover Gaming has officially launched a new brand in land-based gaming. Named by combining the names of his daughters, Valicy Gaming was unveiled during a recent company launch party held in Greenville, North Carolina.

Evolving from Grover Gaming—which was recently sold to Light & Wonder for a total consideration of $1.05 billion —Valicy will now focus on becoming a major manufacturer in land-based gaming across North America. Retaining a majority of the employees from the acquisition, Valicy will continue forward with a veteran team that will have a sharper focus on game development and hardware design.

Despite the name change, Valicy continues under the same experienced executive leadership team and remains dedicated to providing best-in-class customer service and technical support—qualities customers have come to depend on. The company’s values, represented by its CARE triangle—People, Company, and Work—are deeply rooted in its culture and will remain central to its mission moving forward.

The public debut of the Valicy brand will take place at the Global Gaming Expo (G2E) in Las Vegas, October 6–9, at the Venetian Expo, Booth #1623, where the team will showcase its new identity and game offerings to casino partners and operators from across the industry.

“This is an exciting time for our teams,” said Garrett Blackwelder, Founder and CEO of Valicy. “We have the opportunity to do big things in new markets, which gives us energy and enthusiasm. As we grow Valicy, we will focus on relationships, excellence, and innovation.”

The post Valicy Gaming Launches as New Brand in Land-Based Gaming, Evolving from Grover Gaming appeared first on Gaming and Gambling Industry in the Americas.

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Call of Duty

Monster Energy and Call of Duty Unite Again with Exclusive In-Game Rewards and Expanded Program Timing

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Monster Energy is teaming up once again with Call of Duty to deliver bonus in-game rewards, bonus 2XP and an expanded promotional window that gives fans even more opportunities to fuel up and power their gameplay.

Gamers and Monster fans can start collecting codes to stockpile rewards ahead of the highly anticipated release of Call of Duty: Black Ops 7 on November 14. Following the record-breaking success of the last year’s program – the 2025 campaign has been extended and will run through March 31, 2026, with code redemption available until April 30, 2026.

Players who purchase specially marked Call of Duty cans of Monster Energy, Monster Zero Sugar, or Monster Zero Ultra can find a unique code under the tab and redeem it online at callofduty.monsterenergy.com. Every can unlocks bonus in-game items and double experience points.

2025 in-game rewards include:

• 1 Can = “Energy Flash” Large Decal + 15 min 2XP

• 2 Cans = “Peacekeeper MK1 – Hyper Green” Weapon Blueprint + 15 min 2XP

• 3 Cans = “Green Fury” Operator Skin + 15 min 2XP

• 4 Cans = “VS Recon – Green Thunder” Weapon Blueprint + 15 min 2XP

• 5 Cans = “Daylight Ripper” Operator Skin Recolor + 15 min 2XP

In addition, select retailers will feature specialty bonus in-game content such as Emblems, Charms, Weapon Stickers, and Dual 2XP.

And as an added bonus, fans who create an account on callofduty.monsterenergy.com before October 31 will score a Black Ops 6 in-game skin – no purchase required.

“Monster Energy is built on fueling competitive spirit and our collaboration with Call of Duty continues to push that to new levels. With expanded timing, bonus rewards and the unmatched value of Double XP in every can, this year’s program is our biggest and most exciting yet,” said Dan McHugh, Global Chief Marketing Officer at Monster Energy.

“We’re proud to continue building on the success of our partnership with Monster Energy. Monster is the go-to fuel of gamers and they are going to drink up these exciting in-game rewards,” added Cody Neal, Associate Director of Global Partnerships, Call of Duty.

The limited-edition Monster Energy Call of Duty cans are available in 16oz in Original Monster Energy, Monster Zero Sugar and Monster Zero Ultra. Special 4, 12, and 15 can Monster Energy Call of Duty multipacks are on shelves now.

The post Monster Energy and Call of Duty Unite Again with Exclusive In-Game Rewards and Expanded Program Timing appeared first on Gaming and Gambling Industry in the Americas.

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