Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

gaming

EUROPE’S VIDEO GAMES INDUSTRY PUBLISHES ANNUAL KEY FACTS REPORT: AUTHORITATIVE DATA ON THE SECTOR FOR 2020

Published

3 years ago

on

Reading Time: 2 minutes

 

Ahead of the world’s biggest online video games event, gamescom, on 25-28 August, and following an unprecedented year of challenges, ISFE (Interactive Software Federation of Europe), and EGDF (European Games Developer Federation) publish their first collaborative set of “Key Facts”. The report represents the pooling of European industry data, from the smallest European studios to the biggest companies, creating the most concise and complete picture of Europe’s video games sector to date.

ISFE Chair Olaf Coenen said: “There’s no doubting the challenges we have all faced during the global pandemic but our industry has been uniquely positioned to support society by connecting people whilst they were physically apart. We have provided vital points of social connection and interaction, provided entertainment, distraction and much needed escapism. We have helped keep our players mentally and physically well, supported education initiatives, leveraged our reach to communicate public health messaging and made financial contributions to relief funds. All the while, we have remained unfailing in our efforts to drive progress in diversity, support the global environmental agenda and maintain our commitment to responsible gameplay and child safety.  In so many ways we have been able to bring people together and highlight the depth to which video games can be a force for good.”

EGDF President Hendrik Lesser said: “During 2020 the games industry went through one of the biggest transformations in its recent history. Onsite meetings, developer gatherings and conferences suddenly took a big shift towards remote work that brought completely new management and mental health difficulties. Especially early-stage entrepreneurs faced new challenges that were endangering the future of their companies. 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“Now in 2021, I’m incredibly proud of what our industry as a whole has been able to overcome. We demonstrated that, despite these difficulties, we are not only among the most pandemic-resistant sectors in our society but even managed to thrive greatly and are now well-positioned to be a driving force in Europe’s economic recovery.”

 

Key Facts 2021 highlights

 

  • Revenue in the whole of the EU and the UK is €23.3bn (€17.6bn in the key European markets surveyed by GameTrack (IPSOS MORI))
  • European revenue grew by 22% compared to 18% in 2017, 15% in 2018 and 3% in 2019
  • Consoles continue to drive a large part of total revenues (accounting for 44%). Digital revenues continue to grow, representing 80% of total revenue (76% in 2019)
  • More than 50% of Europeans aged 6-64 play video games.  The average age of video game players in the EU is 31 years old and the fastest growing age group is 45-64
  • During the pandemic, the esports audience grew by 9.82%         
  • Women account for 47% of video game players in the EU
  • The sector provides 86,953 jobs across Europe[1]
  • Average weekly video game playtime increased during lockdowns but reverted to pre-pandemic averages when restrictions eased
  • ISFE has become a corporate ambassador of Women In Games and joined the United Nations-facilitated Playing for the Planet Alliance
  • Pan-European self and co-regulation for minor protection: 38 countries in Europe use the PEGI age rating and descriptor system for video games and we now have 14 national consumer education programmes in place across Europe to raise awareness of PEGI, parental control tools and responsible gameplay
  • 97% of parents of video gameplaying children monitor their children’s in-game spending

           (2019 data)

 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Related Topics:
Continue Reading
Advertisement

gaming

Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

Published

2 weeks ago

on

November 7, 2024

By

getting-ready-for-xmas:-splitmetrics-partnership-with-wargaming-helps-world-of-warships-app-sail-to-new-heights-with-15%-uplift-in-organic-conversions
Reading Time: 2 minutes

 

Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

Continue Reading

gaming

Nolimit City revisits the brutal factory life in Outsourced: Slash Game

Published

3 weeks ago

on

November 5, 2024

By

nolimit-city-revisits-the-brutal-factory-life-in-outsourced:-slash-game
Reading Time: 2 minutes

 

Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!

In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.

Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“

‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.

The post Nolimit City revisits the brutal factory life in Outsourced: Slash Game appeared first on European Gaming Industry News.

Continue Reading

CS2 Intel Extreme

CS2 Intel Extreme Masters Rio 2024 SuperComputer: NaVi to bounce back after Blast Fall Final loss

Published

2 months ago

on

October 7, 2024

By

cs2-intel-extreme-masters-rio-2024-supercomputer:-navi-to-bounce-back-after-blast-fall-final-loss

Final: Natus Vincere (36.5%) to beat Team Vitality (28.1%)

Semifinal 1: Natus Vincere (52.6%) to beat MOUZ (16.3%)

Semifinal 2: Team Vitality (47.7%) to beat G2 Esports (18.7%)

Quarterfinal 1: G2 Esports (39.8%) to beat FaZe Clan (32.8%)

Quarterfinal 2: MOUZ (35.9%) to beat Eternal Fire (24.7%)

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Group stage: 

  1. Natus Vincere – 48.7% to finish 1st; 17.0% to finish 2nd; 84.1% to make playoffs

  2. Team Vitality – 40.8% to finish 1st; 17.4% to finish 2nd; 77.7% to make playoffs

  3. G2 Esports – 19.3% to finish 1st; 20.4% to finish 2nd; 56.7% to make playoffs

  4. MOUZ – 14.5% to finish 1st; 21.8% to finish 2nd; 53.0% to make playoffs

  5. FaZe Clan – 13.9% to finish 1st; 21.0% to finish 2nd; 50.2% to make playoffs

  6. Eternal Flame – 40.7% to finish 1st; 16.2% to finish 2nd; 40.7% to make playoffs

  7. Liquid – 16.3% to finish 7-8th; 35.7% to make playoffs

  8. Virtus.pro – 15.4% to finish 7-8th; 29.9% to make playoffs

  9. Astralis – 28.9% to finish 9-12th; 31.5% to make playoffs

  10. The MongolZ – 32.7% to finish 9-12th; 25.4% to make playoffs

  11. Complexity – 34.3% to finish 9-12th; 21.2% to make playoffs

  12. Heroic – 26.8% to finish 9-12th; 23.5% to make playoffs

  13. paiN – 36.5% to finish 13-16th; 21.0% to make playoffs

  14. FURIA – 36.4% to finish 13-16th; 20.9% to make playoffs

  15. 9z – 44.7% to finish 13-16th; 14.6% to make playoffs

  16. Imperial – 49.1% to finish 13-16th; 13.9% to make playoffs

It has been quite the run for NaVi despite their loss with back to back grand finals in recent weeks but CSDB.gg’s predictive model suggests there will be no let up for the Ukrainian esports organisation.

G2 will also be looking to build more momentum in preparation for Majors season with NiKo on a quest to finally get over the line this year to win his first major title. Hopefully Rio won’t have to see a repeat of his reaction in the semifinals at BLAST Premier Fall Final 2024 where he punched a hole in a table after losing out to Team Vitality in a key moment.

However, the hosts of Intel Extreme Masters Rio 2024 may want to lockdown any nearby furniture and reinforce their desks if G2 are set for disappointment at the semifinals stage as predicted by the CSDB.gg SuperComputer.

A victory in Rio could be even more consequential for how the end of the year shapes up for the leading teams on the circuit. The Valve Global rankings have both teams close at the very top (NaVi at 1988 and G2 at 1953) meaning a win for either team could hand them a key advantage when it comes to who enters the Majors as top seed. 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Back-to-back wins in T1 events for G2, should they prosper in Rio, would set the Berlin-based team on an incredible trajectory going into the winter months.

Meanwhile, Brazilian hopes for glory look slight according to the CSDB.gg SuperComputer with FURIA, the team co-owned by Neymar, having only been given a 20.9% chance of even making the playoffs. 

They are the leading contenders to make an impact for the home crowd but there are other teams flying the flag for Brazil with paiN and Imperial also set to give it their best to give local fans something to cheer on.

In terms of forecasted matchups of note, G2 and FaZe Clan could offer up a fascinating encounter in the quarterfinals should both teams qualify, with each organisation rated as having a strong chance of making the semis with little to separate them should they meet.

How was the CSDB.gg CS2 Tournament SuperComputer created?

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The CSDB.gg CS2 Tournament SuperComputer is a predictive model created using world ranking points, team quality ratings and performance trends. An element of randomness is also included in the model to avoid the best teams and players always winning, to reflect the fact that upsets can happen.

Every tournament is simulated 1,000 times with the results aggregated into a percentage rating of the chances teams or players have to achieve the predicted result.

Continue Reading

Trending