

gaming
Gaming Apps Score High on AppGallery during Global Game Fest Campaign
Working in partnership with 13 of the world’s most forward- thinking game developers – including much-loved household names such as Playrix, Com2us, Gameloft, and FunPlus – Huawei launched its inaugural Game Fest campaign. Game Fest sought to inspire AppGallery users to explore a new generation of play on the platform, offering them a host of exclusive benefits including cashback promotions and generous gift packages.
Through close collaboration, Huawei worked with its participating partners and developers to champion their games and reach new audiences across the globe. Spanning six genres – ranging from RPG, Action, and Adventure, to Casual, Simulation, and Strategy games – the campaign ran for six weeks in total, spanning 12 markets across five geographic regions. Game Fest generated more than 600 million digital impressions for the titles, and a 90% increase in average daily downloads.
Huawei delivered growth for its Game Fest partners in markets globally, spanning multiple regions
In addition to generating almost a billion in global PR reach for partners, Game Fest drove strong growth for the titles across different geographic regions. Demonstrating the power of AppGallery’s wide-reaching audience, partners saw their daily download figures increase not only during the campaign itself, but post-campaign as well. The results below showcase how total daily downloads increased both during the campaign and for the 6-week period post-campaign compared to pre-campaign figures.
- Asphalt 9 (by Gameloft): In Mexico, Asphalt 9 saw a 93% increase in total downloads during the campaign, with daily downloads spiking by 137% post-campaign compared to pre-campaign data.
- State of Survival (by KingsGroup Holdings): In France, State of Survival saw a 383% increase in total downloads during Game Fest, with daily downloads also up by 155% post-campaign compared to pre-campaign figures.
- Standoff 2 (by Axlebolt): In Italy, Standoff 2 experienced a 141% increase in total downloads during the campaign, remaining up 15% post-campaign, compared to pre-campaign download numbers.
- Summoners War (by Com2us): In the Philippines, Summoners War enjoyed a 171% increase in total downloads during the campaign, and an increase in daily downloads of 9% post-campaign, compared to pre-campaign levels.
- Pascal’s Wager (by Giant Network): In Russia, Pascal’s Wager saw a 340% increase in total downloads during the campaign, with post-campaign momentum reflecting a 92% increase in daily downloads compared to pre-campaign data.
- World of Tanks Blitz MMO (by Wargaming): The game was particularly well-received by Turkish AppGallery users, seeing a staggering 825% increase in total downloads during the campaign, while daily downloads enjoyed a boost of 141% post-campaign, compared with pre-campaign figures.
Huawei provides high-touch, local support for its partners
The launch of Game Fest demonstrated AppGallery’s commitment to the success of its partners and reinforced its standing as a platform that offers unwavering and full-spectrum support to developers. This support includes providing high touch, locally tailored technical, business development and growth marketing services to help maximize their success on the platform.
AppGallery collaborated intimately with its 13 Game Fest partners to develop the best locally relevant plans and unique campaign assets, including key visuals, social videos, exclusive face filters on Facebook and Instagram, as well as individual campaign landing pages. The AppGallery team also adjusted its speed of engagement to educate developer partners on promotional opportunities, and in some cases accelerate go-to market plans to meet their needs.
Further tailoring the campaign, Game Fest partners also contributed a cumulative total of 160,000 exclusive gift packages, which contained valuable in-game items significant to game progression, to AppGallery users who downloaded the titles during the campaign.
Speaking of its participation in the campaign, Krystic Cong, Lead of Business Development, Perfect World said: “It’s been an honour to release our game on AppGallery, which is a great platform for gaming developers. This is a win-win relationship as proved-since the “Perfect World Mobile” released on AppGallery there has seen increasing active users and revenue. The Game Fest campaign enhanced our brand awareness as well as user base in LATAM. We look forward to strengthening our partnerships with AppGallery, which has become one of the most important channels, and look forward to offering our latest games to a wide range of overseas customers.”
Ilya Fedotov, Head of Global Partnerships & Eco-Development Communication, Huawei Consumer Business Group, added: “AppGallery seeks to be the definitive app marketplace that offers consumers more choice and provides developers with the innovative technology they need to imagine new possibilities. Encouraged by the overwhelmingly positive results of Game Fest, we will continue to work with developers to bring them new, creative ways to promote their games, as well as enable Huawei customers to have more ways to play than ever before.”
gaming
Meet Dodo: The New Home for Crash Gaming Fans

Dodo, the newest player in the iGaming space, officially launches as a dedicated network built entirely around the fast-rising crash and instant games. Created to meet rising player demand, it offers top game reviews, trusted casino listings, and free demo play—all in one place.
Dodo answers a clear market need: a centralized destination designed specifically for crash gaming enthusiasts. Dodo network spans 8 specialized verticals: CrashDodo, WheelDodo, CoinflipDodo, DiceDodo, HiloDodo, LimboDodo, MinesDodo, and PlinkoDodo—each dedicated to a specific instant game format.
“We created Dodo because it was time for a site that treats crash games as a category of their own — not a subgenre or a passing trend. With the format’s rise in popularity, players need a dedicated space where they can explore, compare, and play,” said Ethan Thompson, content lead at Dodo.
Dodo also reflects a wider trend—the growing intersection of crash mechanics and crypto gambling. As localisation and hybrid formats expand, Dodo steps in as a natural platform for discovery, guidance and connection between players and operators.
Dodo’s Key Features:
• Curated crash and instant game selections with a free play option
• Game reviews, expert tips, and easy-to-follow player guides
• Trusted casino listings tailored for crash games fans
• Designed with crypto players in mind, offers crypto-related insights.
The post Meet Dodo: The New Home for Crash Gaming Fans appeared first on European Gaming Industry News.
gaming
Experience a unique Gacha adventure in BGaming’s Infinity Pull

Rapidly expanding content provider takes players on a thrilling anime journey in Infinity Pull
Popular iGaming content provider BGaming invites players to embark on an enchanting anime adventure with the launch of the mesmerising Infinity Pull. Step into a vibrant realm where three captivating goddesses await, each offering unique gameplay and winning opportunities.
Infinity Pull gives players unparalleled control over their gaming experience, enabling them to choose their path from the outset. Players select one of three enchanting waifus: the Blue, Purple, or the Golden. Each waifu represents a different volatility level, with the RTP ranging from 92 to 99%.
Gacha gameplay mechanics were the main inspiration behind Infinity Pull, with the BGaming design team drawing on their love of the genre. The game asks players to wager on cards revealed by the chosen waifu. These cards can award exciting multipliers and instant cash prizes, as well as collectable characters. The game’s unique collection aspect makes it endlessly replayable, with players eager to return and complete their sets. Every 25 duplicate cards collected also reveal an additional chapter of the chosen waifu’s bio, enriching the game’s narrative experience.
Beyond its unique gameplay and mechanics, Infinity Pull also offers flexibility for operators, with the game’s reskinnable design making it perfect for seasonal promotions and themed events.
Alex Baliukonis, Game Design Team Lead at BGaming, said: “We can’t wait to see how players react to what we have achieved with Infinity Pull. What’s great about it is that you don’t need to have ever played a gacha game to enjoy it. It can be picked up and played by anyone.
At BGaming, we are always trying to push the boundaries and try something new. We believe Infinity Pull has the potential to really capture the imagination of players and inspire a whole new take on casual gaming.”
The post Experience a unique Gacha adventure in BGaming’s Infinity Pull appeared first on European Gaming Industry News.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
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