

Blockchain
A Metaverse Fueled by Horsepower: NASCAR Signs Partnership with Virtually Human Studio (VHS)
Ladies and gentlemen, start your engines! The National Association for Stock Car Auto Racing (NASCAR)’s supercharged partnership with Australian entertainment startup Virtually Human Studio (VHS) will fuel a brand new, futuristic fandom experience for generations to come.
VHS, creators of ZED RUN, the first digital horse racing blockchain game taking the NFT industry by storm, continues its downforce on the speedway of emerging tech by enabling an ecosystem of 100,000+ hyper engaged users to participate in 24/7 non-stop racing action. Similar to traditional horse racing, NASCAR is taking bold steps towards breaking the mould of redefining how sports entertainment can be delivered through NFT ownership.
Surpassing expectations with a series of strategic partnerships with Atari and Stella Artois, VHS pushes forward with NASCAR whose focus on innovation and blockchain gaming will drive communities to enter the metaverse together.
“Recreating what fandom means through the concept of ownership, the NASCAR and VHS partnership will lay the foundation by exploring innovation around NFTs and what it means to have skin in the game” says Chris Laurent, CEO and Co-Founder of VHS.
The collaboration between VHS and NASCAR aims to showcase an additional layer of cutting edge entertainment, which will ultimately uncover an emerging demographic of super fans.
Tim Clark, Senior Vice President and Chief Digital Officer at NASCAR says, “Our teams are aligned in vision and share a passion for using technology as a launchpad to discover a new audience, one that is deeply engaged. Partnerships like the one with VHS, have the ability to revolutionize the NASCAR brand by bridging the gap between an age-old sport and innovative new technology.”
With a focus on games and the creator economy, Jonathan Lai, Partner at Andreessen Horowitz, says, “Through innovation in gameplay, streaming video, and blockchain-based virtual economy design, ZED RUN has attracted a new generation of fans to a classic sport. I’m excited to see them bring that innovation to new formats of entertainment.”
VHS is aggressively seeking and securing partnerships with those on the fringe of sports and entertainment. NASCAR propels VHS into pole position and solidifies its place in the blockchain gaming landscape, leading by example with ZED RUN. Having teamed up with globally recognized brands from Atari to Stella Artois and now NASCAR, VHS moves beyond the checkered flag as a force in the digitized world.
Blockchain
Prize AI Technologies Launches $PRIZE Token Presale

Prize AI Technologies, a pioneering Web3 company that integrates AI with physical entertainment machines and blockchain rewards, has launched $PRIZE utility token presale, raising over $100,000 in the first week. Targeting the $400 billion global arcade, casino, and vending market, Prize AI Technologies has built a full-stack ecosystem combining a consumer app, operator dashboard, staking and CertiK-audited smart contracts to reward customers, optimise operations and automate loyalty.
The $PRIZE Token Powers a comprehensive consumer app that enables direct connection to arcade machines, vending units and casino equipment. The platform supports fiat and crypto payments with integrated wallet and bank-withdrawal features, automatically delivering 4-cent crypto rewards per dollar spent. Users receive location-based alerts for nearby machines, promotions and giveaways through the app’s intelligent notification system.
The platform provides an AI-driven dashboard for venue operators, delivering insights on customer behaviour, peak hours and machine profitability. The system enables automated, real-time marketing campaigns with performance tracking capabilities and includes anomaly detection with proactive maintenance alerts. Through transparent profit-sharing, net profits flow directly to token holders via smart contracts.
The infrastructure features staking capabilities offering up to 33% APR real yields derived from verified machine revenue, all secured through a CertiK-audited innovative contract framework.
Presale participants can access Stage 1 pricing at $0.01 per token. The company has launched a $1.5 million airdrop, distributing 5000 tokens each to 2000 eligible users, with a double airdrop bonus of 10,000 tokens for purchases over $100. A 6 million token giveaway will also award 20 winners with 300,000 tokens each.
“We are modernizing an industry that is lagging in tech. With AI and $PRIZE, everyday machines become powerful marketing and rewards engines,” said a prize AI Technologies spokesperson.
The market opportunity spans a $400 billion industry with 1.9% CAGR growth over five years. Prize AI Technologies has selected Australia as its pilot market, leveraging over 200,000 arcade and vending machines. Future expansion phases target Japan’s $22.4 billion gaming market with 6.9% CAGR growth and Southeast Asia’s $14.8 billion gaming segment.
Prize AI Technologies delivers decentralised, AI-powered marketing, rewards and analytics tools worldwide for entertainment venues.
The post Prize AI Technologies Launches $PRIZE Token Presale appeared first on European Gaming Industry News.
Blockchain
Sovrun’s Vision Meets Hyperliquid’s Infrastructure and Virtuals’ AI: A New Era for Gaming

Sovrun’s vision takes a bold step forward with its groundbreaking milestone: one of the first gaming projects to secure a listing on Hyperliquid, a high-performance decentralized exchange redefining liquidity for digital assets.
Liquidity is the backbone of successful gaming economies. Hyperliquid is designed to not only deliver liquidity but also visibility for growing ecosystems, transforming game economies into robust financial systems.
Sovrun, formerly BreederDAO, helped define the rise of blockchain games by developing modular smart contracts that augmented, optimized, and automated in-game functionalities opening up unprecedented opportunities in gaming. Sovrun is well known for its Axie Infinity proprietary breeding bots that allowed them to supply over 120,000 in-game assets to 40,000 players, boosting player liquidity and driving growth.
In their next phase, Sovrun is empowering not only asset creation, but the co-creation of entire virtual worlds using blockchain, AI and modular infrastructure. Backed by prominent investors like a16z, Delphi Digital, Longhash and more, Sovrun is building an ecosystem where gaming communities can collaboratively create, govern, and evolve their digital experiences, broadening the possibilities of creator-driven economies.
Securing a listing on HyperLiquid is just the first step as they plan to strategically build fully on-chain gaming within the cutting-edge infrastructure of HyperEVM, an upcoming component of the HyperLiquid ecosystem. Sovrun’s L2 testnet is now fully live, and is one of the first Layer2s on Hyperliquid. By integrating HyperLiquid’s institutional-grade infrastructure with Sovrun’s growing platform, the project is setting the stage for a seamless convergence of gaming, blockchain, and financial liquidity.
Sovrun and Virtuals Joint Venture
While the HyperLiquid partnership is turning heads, the joint venture between Virtuals Protocol and Sovrun, known as Ready Gamer, is set to power up gaming by integrating AI-powered experiences into web3 ecosystems. Imagine an RPG where NPCs remember your choices across in-game years, their attitudes shifting dynamically, or a strategy game where AI opponents learn and adapt to your tactics with every session. Virtuals’ GAME framework, a decision-making engine enabling AI agents with dynamic interaction, forms the foundation of this collaboration.
Together, Virtuals and Sovrun are delivering unscripted, personalized, and deeply immersive gaming experiences.
Autonomous Worlds (AW), or self-sustaining, player driven ecosystems, are the focus as Sovrun unlocks new dimensions of interaction and scalability, still sorely lacking in the gaming ecosystem. Through Sovrun’s AW architecture, players and creators can shape, grow, and evolve their virtual worlds making them genuine architects of their gaming experiences.
Traditional games struggle with a heavy demand for fresh content, but AW offers a community led model where game elements can be continuously expanded and reshaped by the players themselves. But what exactly does that mean?
The Sovrun Participation Layer allows communities to engage and influence game economies, and Sovrun is acquiring assets of top projects like My Pet Hooligan, Pixels, and Azra Games to name a few. In the crowd-built virtual world EVE Frontier for example, Sovrun developed a system that allowed for the development of eSports ecosystems into the game itself.
Now, by integrating with HyperEVM, tapping into the HyperLiquid ecosystem, and partnering with Virtuals, Sovrun is amplifying its mission to create a self-sustaining ecosystem where creators don’t just participate in autonomous worlds—they build them. This collaboration ensures that Sovrun is not only positioned as a leader in Web3 gaming, but also as a catalyst for the global adoption of decentralized gaming economies. HyperEVM’s ability to support high-scale, on-chain transactions ensures Sovrun’s platform can meet the demands of a rapidly evolving digital economy while the joint venture with Virtuals adds an immersive layer of dynamic interactions set to reshape web3 gaming.
The post Sovrun’s Vision Meets Hyperliquid’s Infrastructure and Virtuals’ AI: A New Era for Gaming appeared first on Gaming and Gambling Industry in the Americas.
Asia
Bety.com Introduces a New Era of Casino Gaming with Web3 Innovations and Exclusive Perks

Bety.com stands out as one of the most versatile crypto casinos in the Web3 landscape.
Bety.com, the first decentralized casino to enter the Web3 scene, continues to lead the revolution in the online casino industry. The platform has been at the forefront of innovation in blockchain-based casinos since its inception. As part of its ongoing development, the team reveals an enhanced offer proving why crypto casinos outrank traditional casinos in terms of user experience and perks.
Decentralized, Fair & Rewarding: An Unmatched Offer of New Crypto Games
Bety.com stands out as one of the most versatile crypto casinos in the Web3 landscape. As one of the pioneers in blockchain casinos, Bety.com built a solid reputation for gaming diversity and unequaled entertainment. The platform offers a wide selection of classic casino table games, including poker, blackjack, baccarat, craps, roulette, and more. A rich collection of slots, live casino games, Bingo, and game shows round off a unique and engaging offer.
Bety.com hosts 10,000+ games from reputable developers, including PGSoft, Evolution Gaming, Evoplay, Yggdrasil, Red Tiger, EG Games, and many more. These games are available in its casino and sportsbook. They are constantly updated to incorporate the latest industry trends and technological breakthroughs.
Here is some selections of the games Bety.com offers
Slots: With over 3,000 online slots, Bety.com offers something for every player. Explore classic three-reel slots or dive into the latest video slots packed with bonus features and the chance to win big.
Live Casino Games: Experience the thrill of a real casino from home with bety.com’s vast variety of live dealer games. Play Blackjack, Roulette, Baccarat, Gonzo’s Quest and more, streamed live with professional dealers.
Sportsbook: Bety.com offers a comprehensive betting platform covering a wide range of sports and esports. Traditional sports like soccer, basketball, and tennis are featured alongside niche options such as darts, snooker, and volleyball. Esports enthusiasts can wager on over 300 events across multiple popular games, including League of Legends and Dota 2. The platform also supports live betting, enabling users to place bets in real-time for a dynamic and engaging experience.
Introducing Original Bety.com Casino Games
One of the most visited sections at Bety.com is the “Originals” casino gaming page. This part hosts several in-house games with exciting gameplay and appealing RTP rates. Bety.com features its own versions of Plinko, Wheel, Keno, Limbo, Dice, Mines, Coinflip, and more. All of them have a remarkable 98% RTP, inviting players to indulge in their favorite casino games with a Bety.com twist.
Many crypto enthusiasts choose Bety.com for its standout selection of hash games, including Hash Banker Player, Hash Bull, 3-Min Bull, 1-Min Banker Player, and more. These blockchain casino games are an upgrade of traditional casino games, allowing players to predict hash intervals with numerous betting options.
Lastly, Bety.com provides a generous offer of crypto up-down casino games. These exciting games allow players to have substantially high leverage levels of up to 1,000x, generating the opportunity for high returns.
Why Players Choose Crypto Casinos Over Traditional Platforms
The advent of blockchain technology has changed the outlook for numerous industries, including the online betting sector. For decades, traditional online casinos had no competition and, thus, failed to evolve and meet the increasing demands for a better user experience.
As one of the first blockchain casinos, Bety.com saw how it can play a game-changing role in an industry hungry for innovation. The platform rose to the challenge, improving every aspect of the online casino gaming experience. Moreover, it developed its own original games, increased betting options, and boosted transparency and trust. Its probably fair game mechanics established one of the highest standards for fairness in the industry.
Meanwhile, traditional online casinos face the same challenges they did years ago. These platforms are famous for slow payouts, high deposits and withdrawal fees, and improvable game fairness and outcomes. More importantly, traditional casinos can take between 3 and 7 days to process withdrawals, depending on the user’s choice.
On the other hand, Bety.com processes payouts in only a few minutes, sometimes instantly, depending on the blockchain network’s congestion. It also facilitates instant Bitcoin deposits and withdrawals. Players can verify the fairness of each game on the platform’s dedicated verification page, using both server-side and client-side seeds and the cryptographic nonce.
Reshaping the Casino Gaming Industry’s Future
Bety.com allows crypto enthusiasts to play in complete anonymity and privacy. The platform guarantees equal winning odds for all players. It also supports quick deposits and withdrawals, provable fair game odds and outcomes, an exclusive VIP program, and high-quality, 24/7 customer support.
The platform’s rich selection of original, in-house game productions and games from prestigious developers caters to high-end players. The appealing offer of betting options and high-leverage opportunities confirm why thousands of expert players visit it daily.
Ultimately, Bety.com aims to reshape the casino gaming industry through maximum fairness, optimal security, and highly entertaining gaming options. To this end, it combines the best developments in casino gaming with a unique, user-centric approach to deliver a standout playing experience.
The post Bety.com Introduces a New Era of Casino Gaming with Web3 Innovations and Exclusive Perks appeared first on European Gaming Industry News.
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