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Rewarded Ads Embedded In Gameplay Generate 2.5x More Revenue For Developers Than Static Menus, According to Vungle’s New 2021 In-App Ad Placement Revenue Report

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Vungle (www.vungle.com), a leading mobile performance advertising platform, today announced the release of its 2021 In-App Ad Placement Revenue Report, a first-of-its-kind study that lets mobile publishers forecast the revenue impact that different types of ad placements can have on their games and apps. The report identifies key differences in earning potential between rewarded ads placed at different points throughout the user experience, as well as differences in revenue produced by display ad formats like banners and medium rectangle ads (MRECs). Specific findings are broken out by gaming and non-gaming apps, with revenue scores ranked across a relative index.

The results provide a deep understanding of the ad strategies that will yield the highest effective cost per mille (eCPM) for publishers. Some of the most valuable insights revealed include:

  • Context Drives Rewarded Revenue: Rewarded ad prompts placed within the context of an engagement loop generate 2.5x higher eCPMs than those placed in static menus or in-app storefronts
  • Non-Gaming Apps Are Ready For Rewarded Ads: Rewarded ads generate nearly 2x higher eCPMs than interstitials and more than 3x the top display ads in non-gaming apps
  • MRECs Beat Banners: Medium rectangle ads produce 5x higher eCPMs than banner ads
  • Rewarded Ads Reign Supreme in Gaming: 3 of the top 5 placements by eCPM are rewarded, including the #1 spot
  • Don’t Discount Interstitials: Despite the industry’s recent shift towards rewarded ads, interstitial placements deployed at the end of gameplay still generate the second-highest eCPM overall.

Unlike similar reports that only examine revenue by format or app category, the 2021 In-App Ad Placement Revenue Report leverages Vungle’s years of in-app monetization experience to group placements into categories such as “End of Level,” “Home Screen,” or “In-App Purchase Storefront” in order to better understand the impact that user experience has on revenue for publishers. The result is an actionable set of insights that publishers can use in the earliest stages of development, or when considering changes to an app’s existing monetization systems.

“Mobile ad monetization is forever evolving,” said Scott Silverman, SVP of Global Revenue at Vungle. “Publishers need actionable, data-driven reference points if they’re going to keep their strategies fresh and effective, especially as privacy changes continue to reshape the foundations of the mobile advertising industry. Our 2021 In-App Ad Placement Revenue Report gives publishers the insights they need to make the smartest possible choices when it comes to ad monetization across their mobile app portfolios.”

In developing the report, Vungle analyzed the revenue generated by more than 6.3 billion impressions served across its in-app advertising network of more than one billion devices. Ads were classified into one of 14 user experience categories representing the industry’s most common ad placement styles found in both gaming and non-gaming apps.

The in-app ad monetization experts at Vungle will be presenting additional findings from the report, alongside deep dives into the performance characteristics of individual placements at its upcoming GDC session, F2P Ad Placement Takeaways. Publishers can learn more about the session on the GDC website: https://schedule.gdconf.com/session/f2p-ad-placement-takeaways-from-analyzing-150-creatives-and-6-billion-impressions-presented-by-vungle/881206

 

Developers can download the full report from Vungle’s website at https://performwith.vungle.com/in-app-ad-placement-revenue-report

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

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BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.

The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.

Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.

There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.

“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”

Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.

In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.

Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.

The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.

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Adam Fonsica Co‑Founder & COO at Random State

Random State obtains Ontario iGaming licence

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Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.

“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”

The licence clears the way for RS to roll out its full product portfolio in Ontario:

Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.

Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.

Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.

Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.

The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.

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