Canada
Dive Announces Nifty Games as a Custom Analytics Client
Dive’s custom analytics platform and expert hands-on team support brings bespoke insights to Nifty, fostering data-based decision-making, freeing time and resources to focus on building great games
Dive, the unique custom analytics and liveOps platform built for the games industry, has today announced that Nifty Games, the creator of next-generation head-to-head quick session licensed sports mobile games such as NFL Clash, is using the Dive platform. Dive is working closely with their product, data and development teams to help polish their KPIs and extract actionable insights based on user behavior to continue iterating and improving their in-development titles.
For any developer, small or large, understanding how users interact with a game and its features is key to making it a success by creating a viable game economy that maximizes the lifetime value of players. The Dive Platform gives developers a new and innovative way to maximize the potential of their data, by combining a dedicated real data expert team with its analytics platform and integration tools. Data from a range of sources, including marketing channels, in-game data, revenue streams and player data are centralized in a single data warehouse allowing it to be cross-referenced and correlated.
Dive’s data experts specialize in the gaming sector, and tailor the platform dashboards to meet the needs of each client, leaving them to focus on their games, without wasting time building complex and expensive data platforms and teams.
Dive’s one-of-a-kind approach starts with getting data in the format needed to deliver meaningful insights. Its world-class data experts collect, validate, catalogue and refine data, which is then used to build a custom live client-hosted data warehouse, dashboards and visualizations that solve specific problems for each developer. Once live, that data expert continues to support the team, evolving the analytics platform with the game to give new insights that improve games’ monetization and enable effective LiveOps.
“For early stage and mature game developers one of the biggest challenges is building the data platform needed to foster the game’s continuous improvement and increase LTV over time, without it taking away from what the primary focus should be – building the game,” said Elad Levy, CEO at Dive. “It can be an expensive and time-consuming distraction. Every game has different needs, especially as they evolve, and that is why we created Dive. Our platform is a first, combining a world class games data platform and ad-hoc expert consultancy, that allow us to offer a set of analytics tools and custom visualizations specifically designed to quickly start delivering behavior and game economy insight for developers of all sizes.”
“At Nifty Games data analysis has always been critical for developing our mobile sports games. Understanding how our players respond to the game features we create in real time is essential, ” said Jon Middleton, CEO at Nifty Games. “As a partner with Nifty Games, The Dive team and platform has alleviated the challenges of managing and understanding our products’ data. Working with the Nifty Games product team, Dive has provided meaningful insights which have bettered our games iteratively. Dive is a fantastic product and partner, and allows us to focus on what we do best, creating better mobile sports games.”
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Canada
Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority
Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.
The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.
SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.
Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”
Calgary Sports and Entertainment Corporation
Play Alberta, CSEC Extend Partnership
Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.
“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.
The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.
“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.
Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.
In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.
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