

Canada
Dive Announces Nifty Games as a Custom Analytics Client
Dive’s custom analytics platform and expert hands-on team support brings bespoke insights to Nifty, fostering data-based decision-making, freeing time and resources to focus on building great games
Dive, the unique custom analytics and liveOps platform built for the games industry, has today announced that Nifty Games, the creator of next-generation head-to-head quick session licensed sports mobile games such as NFL Clash, is using the Dive platform. Dive is working closely with their product, data and development teams to help polish their KPIs and extract actionable insights based on user behavior to continue iterating and improving their in-development titles.
For any developer, small or large, understanding how users interact with a game and its features is key to making it a success by creating a viable game economy that maximizes the lifetime value of players. The Dive Platform gives developers a new and innovative way to maximize the potential of their data, by combining a dedicated real data expert team with its analytics platform and integration tools. Data from a range of sources, including marketing channels, in-game data, revenue streams and player data are centralized in a single data warehouse allowing it to be cross-referenced and correlated.
Dive’s data experts specialize in the gaming sector, and tailor the platform dashboards to meet the needs of each client, leaving them to focus on their games, without wasting time building complex and expensive data platforms and teams.
Dive’s one-of-a-kind approach starts with getting data in the format needed to deliver meaningful insights. Its world-class data experts collect, validate, catalogue and refine data, which is then used to build a custom live client-hosted data warehouse, dashboards and visualizations that solve specific problems for each developer. Once live, that data expert continues to support the team, evolving the analytics platform with the game to give new insights that improve games’ monetization and enable effective LiveOps.
“For early stage and mature game developers one of the biggest challenges is building the data platform needed to foster the game’s continuous improvement and increase LTV over time, without it taking away from what the primary focus should be – building the game,” said Elad Levy, CEO at Dive. “It can be an expensive and time-consuming distraction. Every game has different needs, especially as they evolve, and that is why we created Dive. Our platform is a first, combining a world class games data platform and ad-hoc expert consultancy, that allow us to offer a set of analytics tools and custom visualizations specifically designed to quickly start delivering behavior and game economy insight for developers of all sizes.”
“At Nifty Games data analysis has always been critical for developing our mobile sports games. Understanding how our players respond to the game features we create in real time is essential, ” said Jon Middleton, CEO at Nifty Games. “As a partner with Nifty Games, The Dive team and platform has alleviated the challenges of managing and understanding our products’ data. Working with the Nifty Games product team, Dive has provided meaningful insights which have bettered our games iteratively. Dive is a fantastic product and partner, and allows us to focus on what we do best, creating better mobile sports games.”
Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
BCLC
BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.
The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.
Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.
There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.
“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”
Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.
In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.
Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.
The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.
Adam Fonsica Co‑Founder & COO at Random State
Random State obtains Ontario iGaming licence

Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.
“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”
The licence clears the way for RS to roll out its full product portfolio in Ontario:
Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.
Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.
Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.
Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.
The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.
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