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Trail Redefines the Future of Gaming with Zero-friction Gaming Platform for the Browser

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Trail releases developer tools to bring accessible, high-quality gaming to the browser. No downloads, no installs, no paywalls – just play.

Trail, the game distribution platform that makes meaningful and engaging play ultra-accessible, today officially came out of stealth mode to publicly launch its SDK, enabling game developers to deliver studio-quality games, with a focus on those created in Unity, to the browser. Trail’s mission is to bring down the barriers to gaming by providing creators with tools to make their games more accessible, easily discoverable and virally shareable – with games just one click away from billions of potential players. Downloads and installations get in the way of fun; Trail removes those obstacles to make zero-friction gaming a reality. No hassles, just play.
Leveraging WebGL 2.0 and WebAssembly, Trail is the first to streamline professional game development for the web to make more games available anytime, anywhere. This next-generation technology platform enables Unity game developers to take advantage of all the benefits of the browser, while providing players an exceptional gaming experience that’s rich, engaging and satisfying.
“The recent explosion in game creation has given rise to tons of new innovative content, but the existing platforms for distributing games lack the tools developers need to break new ground and connect with entirely different audiences. Meanwhile, continuous improvements in microprocessing have made even common laptops into gaming-capable devices,” explains Willem Demmers, founder and CEO of Trail. “Trail aims to bridge this gap between developing for native platforms and WebGL, where creators can reach billions of untapped potential players. Developers struggle to be heard above the noise; Trail simplifies how they can share their games, from creation and distribution to performance and analytics.”
Trail redefines the gaming landscape with its developer-first ethos and belief that games should be easily accessible to all, without the hassle of installations and paywalls or a need for professional-grade equipment.

 

Create, Share, Play…with Trail
Games are fun, and Trail believes they should be easier to access, but billions of would-be gamers are getting left behind by burdensome log-ins and exclusive subcultures. Trail makes it possible for anyone to enjoy new gaming experiences with a single click, and to invite and play with friends simply by sending them a link – it’s as easy as watching and sharing a funny video. And for the first time, professional games can be embedded directly onto a webpage.
“The major edge Trail has is the simplicity it brings to trying out a game with instant shareability through links and embedding,” comments gamer Erveon, managing director at Oddshot Games, developer of Slapshot: Rebound, which has grown to nearly 500k active players in the past year. “It’s very difficult to get people to go to a website, find our game, download it, start it up and so on. Every hurdle is another point for them to drop off. Trail makes it so much easier – give them a link, they click and they’re in the game. It’s very nice to give players immediate access to Slapshot without any of the barriers. It’s got massive potential.”
By enabling slick, latency-free gameplay in the browser, Trail brings the full commercial potential of under-served games to a vastly bigger demographic, while giving developers the tools they need to market and grow their audience. Using the Trail Unity SDK Extension, creators can easily port new and existing Unity games into the platform, be they mobile games seeking new audiences on desktop, indie PC games looking to reach more players, or an entirely new gaming concept that is ripe for going viral. No remote or cloud streaming needed.

 

A Vision for Developers First
Trail envisions an online gaming platform that is as much by the developer as it is for the developer, with favorable revenue splits and incentives that reward creators for their influence and innovation. With Trail, developers can take control of their destiny and break free from industry gatekeepers, gaining better access to players and insightful analytics to drive engagement.
Demmers comments, “While in stealth mode, we’ve worked with a small number of Unity developers who are excited to be a part of Trail’s growth. With this launch, we encourage others to join us in building a community where developers can gain independence from distribution channels that control their player acquisition process, enforce unfair revenue splits, and limit engagement with their own playerbase.”
Being in-browser gives Trail full attribution, making it far easier to understand the player journey as compared to other game distribution platforms. These insights will soon be available to Trail developers via an analytics dashboard, which will help them understand and learn more about their players – where new traffic comes from, and even where players are dropping out or having a negative experience. These insights will enable developers to make quick fixes and even better long-term decisions. And because Trail games are browser-based leveraging WebGL 2.0, developers can iterate quickly and even run sophisticated A/B tests to deliver highest-quality performance without having deep pockets or overextending resources.
Trail offers developers a holistic approach to making games for the web with tools that overcome the problem of a not yet mature or reliable ecosystem, leveling the playing field and making the web, with its intrinsic accessibility and shareability, a viable alternative for professional game development. From start to finish, the game creation process in Trail empowers developers at every step, ensuring games are fully optimized for the web, with a global payment solution, file-streaming, performance-enhancing post-processing, player authentication and account management, adaptive quality, and more customizable settings that developers have been searching for.

 

For more information and to get started developing on Trail, visit https://trail.gg/.
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Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights

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Current Games, a new name in indie publishing, based in the Netherlands, announced that it has assumed publishing rights for Cyber Clutch: Hot Import Nights, a heart-stopping, breakneck combat racing game, soaked in a neon lit future where speed and survival are the only routes to success!

A thrilling arcade style experience, Cyber Clutch: Hot Import Nights was first launched in Early Access on Steam in 2024, building a loyal community of dedicated fans passionate in seeing the game succeed. Current Games have heard the call and have spent a considerable amount of time diligently working under the hood, implementing a host of game-changing upgrades, delivering a fully revamped, nitro-powered experience, worthy of the Hot Import Nights (HIN) brand.

With the major update due to go live on July 24th 2025, speed demons are in for the ride of their lives as Cyber Clutch: Hot Import Nights power-ups on Steam, as well as launching on PlayStation®5, Xbox Series X|S and Epic Games® Store!

Make no mistake, this is no mere tweak, from July 24th, a whole host of surprises await fans of the game and newcomers alike. Some of the changes include:

  • An all-new sprawling racing track to discover and master
  • More cars mean more fun! Discover your favourite vehicles and race like your life depends on it!
  • Major balancing changes based on extensive community feedback
  • A new single player career mode with championship races
  • Overall improvements to the game’s experience and stability

In taking over publishing for Cyber Clutch: Hot Import Nights Current Games is keen to emphasise their commitment to engaging with and supporting the community. Planned initiatives arriving soon include the reactivation of the games’ Reddit account, a new Discord server and a planned playtest scheduled for pre-launch.

In Cyber Clutch: Hot Import Nights, street legends are built after dark, as gamers brave enough to face the neon-soaked streets of the future, race, fight, and ultimately conquer with up to eight players competing head-to-head in a fight to survive and pass the winning line alive.

Each chariot in Cyber Clutch: Hot Import Nights is equipped with an arsenal of outlandish offensive and defensive weapons, enabling players to outmanoeuvre and outgun their opponents as they speed towards victory. Choose from a diverse range of customizable vehicles across three weight classes, each with distinct advantages. Lightweight vehicles boast speed but sacrifice defence, while heavyweight vehicles offer greater protection at the cost of agility. Weapons can be charged through pickups or by executing perfect drifts, adding a strategic layer to the high-speed action.

Accessible yet challenging, easy to play, impossible to put down, ruthlessly hard to master and never anything less than exhilarating, Cyber Clutch: Hot Import Nights is racing like you’ve never experienced before!

Roderick Roode, CEO of Current Games commented on the major upgrade and console release of Cyber Clutch: Hot Import Nights, “We are honoured to assume publishing rights for Cyber Clutch and determined to give this high-impact combat racing experience the love, attention and polish it deserves. Cyber Clutch has attracted a loyal audience in the year since launch, but we know the game is destined for even bigger things, and we’re thrilled to finally deliver a fully levelled-up experience, which we’re convinced will delight combat racing fans. In addition, we’re excited to bring the full Cyber Clutch experience to more gamers than ever, releasing on PlayStation, Xbox and the Epic Game Store, and cannot wait to see players assume their position on the starting grid later this month.”

The post Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights appeared first on European Gaming Industry News.

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German Federal Research Minister Dorothee Bär to open gamescom 2025

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Federal Research Minister Dorothee Bär will take part in the official opening of gamescom on 20 August. This was announced today by Koelnmesse and game – The German Games Industry Association. The minister responsible for computer and video games in the German government will give a welcoming address at the opening of the world’s largest games event. Hendrik Wüst, Minister President of North Rhine-Westphalia, has also already been confirmed for the opening. During a tour of gamescom, they and other political guests of honour will gain an impression of the latest developments and trends in the games industry.

gamescom is the world’s largest and leading event for computer and video games. It brings together the international gaming community and entire games industry in a unique way, both in person in Cologne and digitally. gamescom 2025 will take place from August 20 to 24. The event will kick off on August 19, 2025 with gamescom Opening Night Live. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.

The post German Federal Research Minister Dorothee Bär to open gamescom 2025 appeared first on European Gaming Industry News.

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Global release of Trophy Hunter – test your skills in the next evolution of hunting games

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On July 3, 2025, Trophy Hunter – the latest game developed by the Ten Square Games team – launched globally across major markets. With this title, the company expands its presence in the fast-growing hunting game segment, where it already has solid experience. Trophy Hunter is the third Ten Square Games project in this genre – this time designed as a skill-based game, offering an accessible yet competitive experience for a broad player base.

“- Ten Square Games was one of the pioneers in the mobile hunting games segment. Since the release of Hunting Clash, the market has grown significantly, and players’ expectations have evolved. Trophy Hunter is our response to those changes – a skill based game that emphasizes fast-paced gameplay, reflexes, and strategic decision-making. We’re building on a world we know well, but offering a new style of play that opens up fresh growth opportunities,” says Jakub Noganowicz, Product Owner of Hunting Clash and Trophy Hunter.

About Trophy Hunter

Trophy Hunter is a hunting game designed for players who enjoy quick, dynamic gameplay and competitive PvP action. Its core mode features three-round duels where precision, reaction time, and decision-making under pressure matter most – rather than exploration or resource management. Players can upgrade their personal base (Hunter’s Lodge), customize weapons, and compete in a structured league system.

“- The launch of Trophy Hunter is a test for both an alternative gameplay model and a more hybrid approach to monetization. We see this moment as the conclusion of the game’s first development phase. Now begins the most important stage – one driven by player feedback. The success of the project will depend not only on how the game is received but also on our ability to scale the title and consistently grow its player base,” says Andrzej Ilczuk, CEO of Ten Square Games.

Trophy Hunter follows a free-to-play model with microtransactions that let players upgrade weapons and ammo. It also features rewarded video ads**, allowing revenue generation from non-paying users. Thanks to hybrid monetization and a lower entry threshold, Trophy Hunter is aimed at a broader audience. Its lower cost per acquisition offsets the lower ARPU* compared to other Ten Square Games titles. The hybrid business model allows room for scalable growth and expanding the game’s reach.

From prototype to global release

Development on Trophy Hunter began in Q1 2024. In the final production phase, the core development team included 10 directly involved contributors.

In late June 2025, as part of pre-launch preparations, Ten Square Games removed the test version of the app from Google Play and the App Store, replacing it with the final version and opening preregistration. Over 500,000 players only on Google platform used the opportunity to ensure the fastest possible access to the game on global launch day. Those who preregistered received an exclusive in-game reward – a replica of the Beretta BRX1 rifle and 10 rounds of special ammunition. This was made possible thanks to Ten Square Games’ collaboration with the globally recognized Beretta brand, originally established for Hunting Clash.

What’s next

At launch, the game includes 9 playable arenas. The release marks the beginning of a new development chapter for Trophy Hunter. The roadmap includes progressive content expansion and ongoing testing of the game’s global scalability. If this proves successful, future updates will bring more arenas, new gameplay modes, a LiveOps system, Battle Pass, and additional features to boost player engagement and expand challenge variety.

* ARPU – average revenue per user
** Rewarded video – an ad format where players voluntarily watch a video ad in exchange for an in-game reward.

The post Global release of Trophy Hunter – test your skills in the next evolution of hunting games appeared first on European Gaming Industry News.

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