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Germany: Game downloads surge in the Covid-19 year

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  • 6 in 10 PC and console games sold in 2020 were purchased as downloads
  • Share of sales revenue from game downloads rises to over 40 per cent
  • Great differences between PC and console games
  • German games market grows to 8.5 billion euros in 2020

The trend of purchasing computer and video games by download accelerated significantly in the Covid-19 year 2020. Alongside the mail-order trade, the only option open to many games fans during periods of closed retail businesses was purchase via download to PCs and games consoles. This spurred a jump in the download share of sales in PC and console games from 45 to 58 per cent within 12 months – meaning that 6 in 10 games purchases in 2020 were made via download. The download share of sales revenue is somewhat lower: downloads account for about 4 in 10 euros in sales made in Germany in 2020 with PC and console games, up from 33 per cent in 2019. As a general rule, the cheaper the game is, the greater the share of download purchases. 8 in 10 computer and video games costing up to 30 euros are purchased as downloads. These are the numbers released today by game – the German Games Industry Association, based on data collected by the market research company GfK. There are big differences between PC and games consoles. For PC games, the download share of sales is 94 per cent. For games consoles like PlayStation, Switch and Xbox, on the other hand, only about 1 in 3 games (35 per cent) is purchased via download. However, this represents a considerable increase in comparison to 2019, when the share was 24 per cent.

‘The purchase of games via download has taken longer to establish itself in Germany than in other countries,’ says Felix Falk, Managing Director of game. ‘Many players continue to buy games on data storage devices due to internet connections with too little bandwidth or the numerous businesses with games departments – from electronics retailers to drugstores. In the Covid-19 year 2020, there was a tremendous surge in the share of download games. Not least, the shop closures during the shutdowns contributed strongly to this development.’

 

German games market: big jump in sales revenue in 2020

The German games market recorded a strong jump in sales revenue in the Covid-19 year 2020: total sales revenue of around 8.5 billion euros was achieved in computer and video games and associated hardware, as already reported by game. This is an increase of 32 per cent compared to the previous year. Sales of more than 3.2 billion euros were registered with games consoles, gaming PCs and the corresponding peripheral equipment – an increase of 26 per cent over 2019. The submarket for computer and video games showed even stronger growth, with purchases of games, in-game and in-app purchases, subscriptions and charges for online services climbing to 5.2 billion euros, an impressive 36 per cent rise compared to the previous year.

 

About the market data

The market data is based on statistics compiled by the GfK Consumer Panel. The methods used by GfK to collect data on Germany’s video games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their video game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

 

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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Relax Gaming celebrates twenty-one Mega Jackpot winners as Hungarian player hits Dream Drop prize

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Relax Gaming, the iGaming aggregator and supplier of unique content, has announced its 21st Dream Drop Mega Jackpot winner after a Hungarian player landed a cool €2.9 million prize from a €0.30 spin.

The incredible win occurred at Vegas.hu, the first legally operating online casino in Hungary. The jackpot was hit playing Money Train Origins Dream Drop, a high-octane release that blends the gritty aesthetic of the original Money Train with the legendary Dream Drop jackpot.

Released in June 2023, Money Train Origins Dream Drop is part of Relax Gaming’s growing portfolio of jackpot titles. With engaging features and the proven popularity of the Money Train franchise, the title has delivered on every front, offering a compelling experience for both new and returning players.

This latest win marks the 21st time the top prize has been triggered since the jackpot launched, reaffirming Relax Gaming’s position as a leader in jackpot innovation. It also comes hot on the heels of the supplier’s recent upgrade to the product, with fast-paced Daily Jackpots added to the Dream Drop network earlier this month.

Martin Stålros, CEO of Relax Gaming, said: “This latest Mega Jackpot hit is another brilliant moment for Relax Gaming and for one very lucky player.

“We’re especially pleased to see the jackpot drop at Vegas.hu, a key partner and a trailblazer in regulated online gaming in Hungary. With the addition of Daily Jackpots to our network, Dream Drop continues to lead the way in offering the most exciting jackpot experience in the industry.”

Laszlo Siba, Online Casino Director at Vegas.hu, added: “We are absolutely thrilled to have hosted Hungary’s first Dream Drop Mega Jackpot win here at Vegas.hu. Delivering standout moments like this is exactly what we strive for. Long may Relax Gaming’s innovative content continue to engage and excite our players, especially the Dream Drop series!”

The post Relax Gaming celebrates twenty-one Mega Jackpot winners as Hungarian player hits Dream Drop prize appeared first on European Gaming Industry News.

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HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship products are now live online in Poland with the Fortuna Entertainment Group.

Highlight’s flagship soccer products which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers. Iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams. Additional content featuring ATP Tennis, MotoGP and other premier associations will be launched in the near future.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to announce that Highlight Games’ premium video virtuals are now live online in Poland with our valued partners at Fortuna.  It’s always an exciting time as we introduce our award-winning products to new customers, and we look forward to bringing additional content to Fortuna’s channels in the future.’

Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘Highlight Games’ exclusive soccer games featuring archive video footage are an incredibly exciting addition to our virtual sports offering and we can’t wait for our online customers to enjoy them.  Highlight Games’ reputation as an innovator in the virtual sports market is undeniable, and we’re delighted to be working with them to bring their content to Poland.’

The post HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA appeared first on European Gaming Industry News.

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EGT will be a gold sponsor of Casino Operations Summit 2025

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Euro Games Technology will partner with the Casino Operations Summit for another year in a row. The Bulgarian gaming equipment manufacturer will be a gold sponsor of this year’s event, taking place from May 13 to 15 in Nova Gorica, Slovenia.

The conference is tailored to European multi-channel casino operators and will traditionally bring together keynote speakers who will elaborate on the latest topics in the industry. This year’s main themes will focus on how land-based casinos can successfully address the challenges of the modern world, remaininng relevant and attractive to players, and navigate the ever-growing importance of Casino Online Systems and Casino Management Systems.

In addition, attendees will be able to enjoy a selection of EGT’s newest high-potential products. Among the highlights will be the S 32-32 ST cabinet, which is part of the latest Supreme slot series. Following the contemporary design trends with its 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display, this model will offer visitors an engaging gaming experience thanks to its numerous ergonomic features. It will also present the Supreme Red Selection and Supreme Bonus Prize Bonus Buy Selection multigames. The mixes offer a rich variety of well-known and brand-new slot titles from the company’s portfolio, allowing everyone to find their preferred type of game.

The slot display will be complemented by the jackpot top performer Bell Link with the multigame Bell Link 2, Bell Link Boost, as well as the popular cabinet G 50 J2 ST.

The post EGT will be a gold sponsor of Casino Operations Summit 2025 appeared first on European Gaming Industry News.

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