

gaming
now.gg launches mobile cloud. Brings gaming to the next billion
Powered by nowCloud OS, now.gg PaaS is already adopted by several leading mobile game developers worldwide
now.gg, the mobile cloud company, today launched a mobile cloud platform for game developers. Mobile cloud Platform-as-a-Service (PaaS) from now.gg drastically changes the reach, potential and business model for game developers by solving for accessibility, shareability and monetization. Already adopted by leading game developers like Perfect World, PerBlue and Lilith Games, now.gg’s mobile cloud aims to revolutionize the way mobile game developers reach new users around the world.
For the first time ever, game developers can deliver the same graphics and high performance interactive play regardless of device, OS or regional constraints through the now.gg mobile cloud. Their gaming communities can play games on any mobile device or OS, share games instantly on social channels they already use and make in-game purchases through payment channels they already have.
Today, almost 40 percent of mobile phones cannot keep up with power gaming and 60 percent of the smartphones in the global market are low- or mid-range and cannot handle compute, storage and performance intensive games. By removing the friction previously associated with mobile gaming, it is now possible to bring the next billion users to gaming.
In addition to bringing the next wave of gamers to mobile, now.gg makes games instantly shareable through the click of a link. Instead of waiting for cumbersome downloads and installs, gamers can immediately share, click and access games. Users simply click the link to instantly play the game and make in-app purchases — no download or install needed until they are ready to commit. They can even play on third-party apps like Discord and Snapchat without leaving the platform. With 1.3 million new users joining social media every day, game developers can reach the next billion mobile gamers as they receive and share their favorite games through their social channels.
Game developers can monetize their new users with the mobile cloud without relying on credit cards. 45 percent of all online purchases are made via digital wallets and this amount is expected to rise to 51 percent by 2024. now.gg gives gamers the freedom to pay through digital payment channels they already have on the cloud, like digital wallets, cryptocurrency or game top-ups. This will enable gamer developers to attract many more new users and to also increase their margins.
Through the cloud deployment of Arm®-based server processors now.gg delivers an exciting new gameplay experience to users and developers that was not possible until now. By serving Arm-native Android or IOS games from AWS Graviton2-powered instances, publishers avoid architecture incompatibility issues, resulting in a seamless end-to-end developer experience. Such instances deliver 40 percent better performance per dollar compared to comparable current generation x86 instances, which can both reduce developer hosting costs and allow them to serve more customers per instance.
“now.gg empowers mobile game developers to acquire an entire spectrum of new users that would otherwise have been constrained by device and app store specs,” said Rosen Sharma, now.gg CEO. “The mobile cloud democratizes access to mobile gaming by removing all friction and device requirements from experiencing a new game. This unleashes an unprecedented new era of possibilities for game developers to acquire the next billion mobile gamers. The next generation of mobile gaming is here.”
now.gg is powered by its proprietary distributed Android stack on Arm-based servers, called nowCloud OS. nowCloud OS allows game developers to easily enable their existing Android apps for the cloud and build cloud native in the future. This lets now.gg adapt to the characteristics of the endpoint, bandwidth, and latency constraints and optimize the cost performance of the cloud. Game developers across the world simply need to host their game on the now.gg cloud and publish the link on their websites to bring global access to their games.
“now.gg has built a platform that leverages the global scale of AWS to provide a valuable business model to game developers worldwide. We see this as one of the most exciting use cases of our ARM servers on Amazon Elastic Compute Cloud (Amazon EC2),” said Johan Broman, EMEA Gaming Solutions, AWS. “By leveraging the mobile cloud from now.gg, and AWS Graviton2 instances, game developers can run mobile games natively, encode the rendered graphics and stream the games directly to a mobile device. This allows game developers to provide a consistent gaming experience for all mobile devices and a much more enjoyable and seamless process for the gamers.”
“Data centers running servers powered by Arm-based processors are helping to eliminate compatibility issues for mobile cloud developers, ensuring smartphone applications are readily available in the cloud,” said Eddie Ramirez, senior director of Marketing, Infrastructure Line of Business, Arm. “Through our collaboration with now.gg, we are solving for this new era of cloud-hosted gaming to enable a rich game play experience, while driving more efficient revenue streams for developers and cloud providers.”
“One of the biggest challenges game developers face is appealing to their existing community, expanding their reach, and providing an excellent experience. now.gg revolutionizes gaming by uniquely solving for user acquisition, game shareability and monetization. Regardless of device or location, gamers can now instantly access any game with a frictionless gaming experience, which is an entirely new and exciting concept. In our pilot with the technology, we saw a significant uptick in both acquisition and retention,” said Bai Xue, producer at Perfect World, a leading game developer known for popular games like Perfect World Mobile.
now.gg mobile cloud is available for use immediately.
ARK: Survival Ascended
Best Game Server Hosting (2025): Nitrado Ranked Top Across Leading Games by Software Experts

Software Experts has recognized Nitrado as the leading choice in its 2025 feature on the best game server hosting platforms. Nitrado was ranked highly across major titles such as Minecraft, ARK: Survival Ascended, and DayZ.
Nitrado delivers scalable and reliable server hosting solutions for a wide range of online multiplayer games. The demand for high-quality game server hosting has increased as online multiplayer games have grown in scale and complexity. Expansions, downloadable content (DLC), and frequent updates have placed pressure on server infrastructure, requiring providers to deliver stability, fast updates, and community integration. For players of ARK, Minecraft, or DayZ, server downtime can result in lost progress, interruptions to group play, and diminished gaming experiences.
This trend underscores why a strong hosting partner is essential. Servers are not only responsible for keeping games online but also for supporting the evolving needs of large player communities. Nitrado has consistently aligned its platform with these expectations, offering infrastructure that adapts to both technical requirements and user demand.
Recognition Across Key Games
Software Experts noted that Nitrado has demonstrated consistent support for popular titles through timely hosting updates and tools designed for specific gameplay environments.
Minecraft hosting: With the release of the Minecraft 1.21 Tricky Trials update, Nitrado provided immediate server support, allowing players to explore new dungeons and mechanics without interruption.
ARK hosting: Nitrado servers were prepared for the Ragnarok Map in ARK: Survival Ascended and are optimized for the upcoming Aquatica DLC, ensuring survival experiences remain stable even with expansive maps and mods.
DayZ hosting: Survival titles demand persistence and uptime. Expansions such as Frostline and the upcoming Badlands were supported rapidly on Nitrado servers, enabling players to adapt to environmental changes without server disruption.
Expansion to Broader Multiplayer Titles
The recognition also emphasized Nitrado’s versatility beyond the most popular titles. In 7 Days to Die, the recent Storms Brewing update was supported on Nitrado servers at launch, giving players stable access to new weather and survival mechanics. For Conan Exiles, the platform has offered guidance on server setups such as best base locations, combined with reliable performance during intensive multiplayer sessions. In Enshrouded, Nitrado integrated the Melodies of the Mire update directly into its hosting framework, ensuring smooth adoption of new classes and gameplay features.
By covering a range of genres, Nitrado provides infrastructure that extends beyond traditional survival titles, positioning itself as a multi-game hosting solution.
Tools and Community Integrations
Software Experts also highlighted Nitrado’s focus on server management tools and community features. The platform’s web interface and mobile applications allow administrators to adjust settings with minimal technical complexity, from rolling back Minecraft worlds to tuning difficulty levels in ARK.
Support for mods and plugins further enhances gameplay. Communities can integrate texture packs, maps, and total conversions without complicated manual setups. This has proven especially useful in titles with active modding cultures, including ARK and Minecraft.
Nitrado also integrates with platforms such as Discord, creating a unified environment where players can coordinate matches, share updates, and stay connected. These integrations have become increasingly important as multiplayer gaming extends beyond gameplay into community interaction.
Performance and Reliability
Reliability remains a core measure of success in server hosting. Software Experts reported that Nitrado’s global infrastructure of data centers reduces latency for players across regions. Built-in protections such as DDoS mitigation ensure that servers remain stable against external threats.
Performance is measured in player experiences rather than technical specifications. Large Minecraft builds, ARK raids with high player counts, or DayZ survival sessions all require servers capable of managing demand without lag or interruption. Nitrado has consistently met these requirements, providing stability for both small private groups and larger multiplayer communities.
The recognition comes at a time when server hosting has become critical to the success of modern games. The rise of live-service models, frequent DLC releases, and growing player bases has made infrastructure a competitive differentiator. Hosting platforms that can update quickly, manage new expansions, and support community tools are essential for maintaining engagement.
For players, this translates into uninterrupted sessions and reliable access to content. For developers, it ensures that game updates are supported with minimal disruption. Software Experts’ analysis noted that Nitrado’s approach positions it well within this broader industry context.
Nitrado’s recognition by Software Experts as the leader in best game server hosting reflects its consistent performance across multiple titles, timely integration of expansions and updates, and investment in tools that support both administrators and communities.
As online communities expand and games evolve, the importance of reliability, performance, and community integration will only increase. Nitrado’s ability to address these needs underscores why it was recognized as a top choice for 2025.
The post Best Game Server Hosting (2025): Nitrado Ranked Top Across Leading Games by Software Experts appeared first on Gaming and Gambling Industry in the Americas.
gaming
Valicy Gaming Launches as New Brand in Land-Based Gaming, Evolving from Grover Gaming

The former Founder and CEO of Grover Gaming has officially launched a new brand in land-based gaming. Named by combining the names of his daughters, Valicy Gaming was unveiled during a recent company launch party held in Greenville, North Carolina.
Evolving from Grover Gaming—which was recently sold to Light & Wonder for a total consideration of $1.05 billion —Valicy will now focus on becoming a major manufacturer in land-based gaming across North America. Retaining a majority of the employees from the acquisition, Valicy will continue forward with a veteran team that will have a sharper focus on game development and hardware design.
Despite the name change, Valicy continues under the same experienced executive leadership team and remains dedicated to providing best-in-class customer service and technical support—qualities customers have come to depend on. The company’s values, represented by its CARE triangle—People, Company, and Work—are deeply rooted in its culture and will remain central to its mission moving forward.
The public debut of the Valicy brand will take place at the Global Gaming Expo (G2E) in Las Vegas, October 6–9, at the Venetian Expo, Booth #1623, where the team will showcase its new identity and game offerings to casino partners and operators from across the industry.
“This is an exciting time for our teams,” said Garrett Blackwelder, Founder and CEO of Valicy. “We have the opportunity to do big things in new markets, which gives us energy and enthusiasm. As we grow Valicy, we will focus on relationships, excellence, and innovation.”
The post Valicy Gaming Launches as New Brand in Land-Based Gaming, Evolving from Grover Gaming appeared first on Gaming and Gambling Industry in the Americas.
Call of Duty
Monster Energy and Call of Duty Unite Again with Exclusive In-Game Rewards and Expanded Program Timing

Monster Energy is teaming up once again with Call of Duty to deliver bonus in-game rewards, bonus 2XP and an expanded promotional window that gives fans even more opportunities to fuel up and power their gameplay.
Gamers and Monster fans can start collecting codes to stockpile rewards ahead of the highly anticipated release of Call of Duty: Black Ops 7 on November 14. Following the record-breaking success of the last year’s program – the 2025 campaign has been extended and will run through March 31, 2026, with code redemption available until April 30, 2026.
Players who purchase specially marked Call of Duty cans of Monster Energy, Monster Zero Sugar, or Monster Zero Ultra can find a unique code under the tab and redeem it online at callofduty.monsterenergy.com. Every can unlocks bonus in-game items and double experience points.
2025 in-game rewards include:
• 1 Can = “Energy Flash” Large Decal + 15 min 2XP
• 2 Cans = “Peacekeeper MK1 – Hyper Green” Weapon Blueprint + 15 min 2XP
• 3 Cans = “Green Fury” Operator Skin + 15 min 2XP
• 4 Cans = “VS Recon – Green Thunder” Weapon Blueprint + 15 min 2XP
• 5 Cans = “Daylight Ripper” Operator Skin Recolor + 15 min 2XP
In addition, select retailers will feature specialty bonus in-game content such as Emblems, Charms, Weapon Stickers, and Dual 2XP.
And as an added bonus, fans who create an account on callofduty.monsterenergy.com before October 31 will score a Black Ops 6 in-game skin – no purchase required.
“Monster Energy is built on fueling competitive spirit and our collaboration with Call of Duty continues to push that to new levels. With expanded timing, bonus rewards and the unmatched value of Double XP in every can, this year’s program is our biggest and most exciting yet,” said Dan McHugh, Global Chief Marketing Officer at Monster Energy.
“We’re proud to continue building on the success of our partnership with Monster Energy. Monster is the go-to fuel of gamers and they are going to drink up these exciting in-game rewards,” added Cody Neal, Associate Director of Global Partnerships, Call of Duty.
The limited-edition Monster Energy Call of Duty cans are available in 16oz in Original Monster Energy, Monster Zero Sugar and Monster Zero Ultra. Special 4, 12, and 15 can Monster Energy Call of Duty multipacks are on shelves now.
The post Monster Energy and Call of Duty Unite Again with Exclusive In-Game Rewards and Expanded Program Timing appeared first on Gaming and Gambling Industry in the Americas.
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