

Canada
TikTok, Enthusiast Gaming and e.l.f. Cosmetics Join Forces to Launch “TikTok Gamers Got Talent”
TikTok has partnered with Enthusiast Gaming and e.l.f. Cosmetics to launch “TikTok Gamers Got Talent”. Premiering Sunday, May 9, 2021 at 7:00 PM EST, this content series will mark the inaugural search for the TikTok gaming community’s hidden talents.
This exclusive seven-week live series will follow contestants as they show off their diverse talents and compete in front of millions of fans for a chance to win $25,000 and e.l.f. products. From guitar riffs to trick shots to cooking and everything in-between, TikTok Gamers Got Talent is an opportunity for gamers and gaming fans on TikTok to showcase their most impressive skills to a panel of celebrity judges.
“TikTok continues to be a platform where culture starts and through TikTok’s Gamers Got Talent, a North American first, our gaming community will have an opportunity to reach new audiences, be discovered and entertained. We’re excited to have two industry giants in their respective areas, e.l.f. Cosmetics and Enthusiast Gaming, on board to support and show gamers the power of TikTok,” Nadia Niccoli, Director of Marketing at TikTok Canada, said.
“TikTok Gamers Got Talent marks our first foray into connecting with the TikTok gaming community and we’re proud to be the premiere sponsor of this live series. In true e.l.f. style, we are going all in – proving that anything is e.l.f.ing possible. We can’t wait to see some bad-ass girl gamers unleash their amazing talents,” Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty, said.
“#Gaming has over 105 billion views on TikTok globally, and the community has discovered that TikTok is the perfect platform for reliving their most epic and emotional gaming moments and sharing them with other passionate gamers. From overlaying music to using editing tools like the Stitch and Duet features, gamers have already been flexing their creative chops when showcasing their gaming talents in a uniquely TikTok way. TikTok Gamers Got Talent is the evolution of this relationship and a platform for them to express themselves,” Nick Tran, Head of Global Marketing at TikTok, said.
“We are thrilled to partner with TikTok and e.l.f. Cosmetics, who share in our passion of gaming, to uniquely deliver this immersive and engaging experience to our gaming fan communities. This partnership provides a great opportunity to shine a light on the talented and passionate female gamers in our communities and we look forward to the talent and creativity that our audience will bring,” Thamba Tharmalingam, COO of Enthusiast Gaming, said.
AGLC
AGLC Announces New Board Chair

Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.
Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.
A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.
AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.
The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.
Bonus Guardian
Pinnacle Ontario live with CasinoEngine in North America debut

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.
BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.
BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.
With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.
AGCO
Prime Skill Games Inc. Official Response to AGCO Press Release

As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.
Let me be perfectly clear
Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.
Prime Skill Games is proud to be the only true skill game operating in Ontario today.
We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.
We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.
To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.
Sincerely
Matt Zamroźniak
Chief Executive Officer
Prime Skill Games Inc.
The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.
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