Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

Canada

TikTok, Enthusiast Gaming and e.l.f. Cosmetics Join Forces to Launch “TikTok Gamers Got Talent”

Published

on

 

TikTok has partnered with Enthusiast Gaming and e.l.f. Cosmetics to launch “TikTok Gamers Got Talent”. Premiering Sunday, May 9, 2021 at 7:00 PM EST, this content series will mark the inaugural search for the TikTok gaming community’s hidden talents.

This exclusive seven-week live series will follow contestants as they show off their diverse talents and compete in front of millions of fans for a chance to win $25,000 and e.l.f. products. From guitar riffs to trick shots to cooking and everything in-between, TikTok Gamers Got Talent is an opportunity for gamers and gaming fans on TikTok to showcase their most impressive skills to a panel of celebrity judges.

“TikTok continues to be a platform where culture starts and through TikTok’s Gamers Got Talent, a North American first, our gaming community will have an opportunity to reach new audiences, be discovered and entertained. We’re excited to have two industry giants in their respective areas, e.l.f. Cosmetics and Enthusiast Gaming, on board to support and show gamers the power of TikTok,” Nadia Niccoli, Director of Marketing at TikTok Canada, said.

“TikTok Gamers Got Talent marks our first foray into connecting with the TikTok gaming community and we’re proud to be the premiere sponsor of this live series. In true e.l.f. style, we are going all in – proving that anything is e.l.f.ing possible. We can’t wait to see some bad-ass girl gamers unleash their amazing talents,” Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty, said.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“#Gaming has over 105 billion views on TikTok globally, and the community has discovered that TikTok is the perfect platform for reliving their most epic and emotional gaming moments and sharing them with other passionate gamers. From overlaying music to using editing tools like the Stitch and Duet features, gamers have already been flexing their creative chops when showcasing their gaming talents in a uniquely TikTok way. TikTok Gamers Got Talent is the evolution of this relationship and a platform for them to express themselves,” Nick Tran, Head of Global Marketing at TikTok, said.

“We are thrilled to partner with TikTok and e.l.f. Cosmetics, who share in our passion of gaming, to uniquely deliver this immersive and engaging experience to our gaming fan communities. This partnership provides a great opportunity to shine a light on the talented and passionate female gamers in our communities and we look forward to the talent and creativity that our audience will bring,” Thamba Tharmalingam, COO of Enthusiast Gaming, said.

Continue Reading
Advertisement

Canada

ROGA Launches National College Education Campaign

Published

on

roga-launches-national-college-education-campaign

 

The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.

“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.

The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.

“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.

“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.

“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.

The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Canada

Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company

Published

on

siyata-mobile-announces-new-order-from-leading-canadian-gaming-and-entertainment-company

 

Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.

This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.

“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.

The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Canada

CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars

Published

on

casinocanada-started-a-new-partnership-with-ocean-spin-by-lala-stars

CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.

This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.

LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.

Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.

“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”

The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.

The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Trending