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German market for mobile games grows by 23 per cent

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4 years ago

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Reading Time: 3 minutes

 

Whether a quick round of a puzzle game, an interactive quiz against players around the world or even strategic team games in a league structure: game apps are appealing to more and more people. The easy accessibility and growing variety of titles is resulting in a steady increase in the number of players, and sales revenue is showing considerable growth every year. The market for game apps posted strong growth again in 2020. In Germany, within a single year, the sales revenue for games designed for smartphones and tablets increased by 23 per cent to roughly 2.3 billion euros. This represented a continuation of the impressive growth exhibited in the market for game apps in the previous years: sales revenue grew by 22 per cent in 2019, and by a remarkable 31 per cent the year before. These are the figures released today by game – the German Games Industry Association, based on data collected by the market research company App Annie. The year 2020 saw the continuation of another positive trend from the previous years: the market growth is directly attributable to in-app purchases. Sales revenue from such purchases grew by 24 per cent to about 2.3 billion euros. Free-to-play games, especially, relied on in-game purchases. These are titles that can be downloaded and played free of charge. Players can opt to spend money for additional content, such as personalising their own avatar in a game. Free-to-play games are particularly successful on smartphones and tablets. The market segment for game apps available for purchase, in contrast, declined again. In 2020, sales revenue for such titles dropped by 15 per cent down to roughly 11 million euros. Another trend also continued in 2020: the average age of smartphone game players increased by 1.4 years within a single year, from 37.4 to 38.8 – representing a clear increase in average age. At 52 per cent, just over half of these mobile games players are women.

‘Mobile games are becoming increasingly popular in Germany. Not only did the rising number of players contribute to this renewed strong market growth, but also the growing variety of titles. While app stores, in their early years, primarily featured casual games for playing from time to time, they have since exhibited an increase in the number of more complex games available. If we take a look at Asia, we see the direction one of the developments is taking: mobile games are increasingly being played competitively – in leagues and in tournaments – thus becoming a category of esports,’ says Felix Falk, Managing Director of game.

German games market: major surge in sales revenue in 2020

The German games market recorded a considerable surge in sales revenue in the Covid-19 year 2020. Computer and video games and the related hardware generated a combined sales revenue of about 8.5 billion euros, as already reported by game. This is an increase of 32 per cent compared to the previous year. Games consoles, gaming PCs and peripherals accounted for roughly 3.2 billion euros in sales revenue. This is an increase of 26 per cent compared to 2019. The submarket for computer and video games saw even stronger growth, with revenues of 5.2 billion euros achieved through game purchases, in-game and in-app purchases, subscriptions and charges for online services. As a result, this part of the market managed to grow by 36 per cent compared to the previous year.

About the market data

The market data is based on statistics compiled by the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s video games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their video game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

 

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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Relax Gaming celebrates twenty-one Mega Jackpot winners as Hungarian player hits Dream Drop prize

Published

3 weeks ago

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May 29, 2025

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Reading Time: 2 minutes

 

Relax Gaming, the iGaming aggregator and supplier of unique content, has announced its 21st Dream Drop Mega Jackpot winner after a Hungarian player landed a cool €2.9 million prize from a €0.30 spin.

The incredible win occurred at Vegas.hu, the first legally operating online casino in Hungary. The jackpot was hit playing Money Train Origins Dream Drop, a high-octane release that blends the gritty aesthetic of the original Money Train with the legendary Dream Drop jackpot.

Released in June 2023, Money Train Origins Dream Drop is part of Relax Gaming’s growing portfolio of jackpot titles. With engaging features and the proven popularity of the Money Train franchise, the title has delivered on every front, offering a compelling experience for both new and returning players.

This latest win marks the 21st time the top prize has been triggered since the jackpot launched, reaffirming Relax Gaming’s position as a leader in jackpot innovation. It also comes hot on the heels of the supplier’s recent upgrade to the product, with fast-paced Daily Jackpots added to the Dream Drop network earlier this month.

Martin Stålros, CEO of Relax Gaming, said: “This latest Mega Jackpot hit is another brilliant moment for Relax Gaming and for one very lucky player.

“We’re especially pleased to see the jackpot drop at Vegas.hu, a key partner and a trailblazer in regulated online gaming in Hungary. With the addition of Daily Jackpots to our network, Dream Drop continues to lead the way in offering the most exciting jackpot experience in the industry.”

Laszlo Siba, Online Casino Director at Vegas.hu, added: “We are absolutely thrilled to have hosted Hungary’s first Dream Drop Mega Jackpot win here at Vegas.hu. Delivering standout moments like this is exactly what we strive for. Long may Relax Gaming’s innovative content continue to engage and excite our players, especially the Dream Drop series!”

The post Relax Gaming celebrates twenty-one Mega Jackpot winners as Hungarian player hits Dream Drop prize appeared first on European Gaming Industry News.

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HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA

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1 month ago

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May 13, 2025

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship products are now live online in Poland with the Fortuna Entertainment Group.

Highlight’s flagship soccer products which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers. Iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams. Additional content featuring ATP Tennis, MotoGP and other premier associations will be launched in the near future.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to announce that Highlight Games’ premium video virtuals are now live online in Poland with our valued partners at Fortuna.  It’s always an exciting time as we introduce our award-winning products to new customers, and we look forward to bringing additional content to Fortuna’s channels in the future.’

Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘Highlight Games’ exclusive soccer games featuring archive video footage are an incredibly exciting addition to our virtual sports offering and we can’t wait for our online customers to enjoy them.  Highlight Games’ reputation as an innovator in the virtual sports market is undeniable, and we’re delighted to be working with them to bring their content to Poland.’

The post HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA appeared first on European Gaming Industry News.

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EGT will be a gold sponsor of Casino Operations Summit 2025

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1 month ago

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May 8, 2025

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Euro Games Technology will partner with the Casino Operations Summit for another year in a row. The Bulgarian gaming equipment manufacturer will be a gold sponsor of this year’s event, taking place from May 13 to 15 in Nova Gorica, Slovenia.

The conference is tailored to European multi-channel casino operators and will traditionally bring together keynote speakers who will elaborate on the latest topics in the industry. This year’s main themes will focus on how land-based casinos can successfully address the challenges of the modern world, remaininng relevant and attractive to players, and navigate the ever-growing importance of Casino Online Systems and Casino Management Systems.

In addition, attendees will be able to enjoy a selection of EGT’s newest high-potential products. Among the highlights will be the S 32-32 ST cabinet, which is part of the latest Supreme slot series. Following the contemporary design trends with its 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display, this model will offer visitors an engaging gaming experience thanks to its numerous ergonomic features. It will also present the Supreme Red Selection and Supreme Bonus Prize Bonus Buy Selection multigames. The mixes offer a rich variety of well-known and brand-new slot titles from the company’s portfolio, allowing everyone to find their preferred type of game.

The slot display will be complemented by the jackpot top performer Bell Link with the multigame Bell Link 2, Bell Link Boost, as well as the popular cabinet G 50 J2 ST.

The post EGT will be a gold sponsor of Casino Operations Summit 2025 appeared first on European Gaming Industry News.

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