EveryMatrix Press Releases
OddsMatrix smashes 2023 targets in record year for sportsbook division
OddsMatrix, EveryMatrix’s leading B2B sportsbook division, has achieved its best ever year, setting record growth, profitability and a record number of bets for tier-1 customers.
The sports betting platform, data feeds and services division has gone from strength-to-strength in the last 12 months launching several large-scale digital projects for tier-1 brands across Europe experiencing a 75% Year-on-Year (YoY) rise in total bets from 109 million to 183m from 2022 to 2023, and a 95% quarter-on-quarter (QoQ) increase in bets in Q4 2023 compared to the same period a year ago.
Profitability has skyrocketed by 90% in the last year from €100.2m to €191.1m, while quarterly profits have risen by more than 200% from €23.9m in Q4 2022 to €74.5m in Q4 2023.
The business unit set its second highest ever month in Gross Gaming Revenue (GGR) for customers in December 2023 at €44.4 million following a record month just four weeks earlier in November 2023 (€48.5m).
OddsMatrix live events also rose by a third (31%) YoY in 2023 to more than 1.8 million, up 6.2% QoQ in Q4 2023 with 500,00 live events during the latest three-month period.
Large-scale turnkey delivery
EveryMatrix, with OddsMatrix at the heart of each project, has delivered some of the industry’s most complex turnkey solutions of the last year including bet-at-Home and the Hungarian national lottery company’s (SZRT) online brand TippmixPro the most significant to date.
Tier-1 operator bet-at-home went live with the full EveryMatrix tech stack in Germany in October last year following the earlier migration in February of millions of players within its MGA-licensed business.
EveryMatrix’s products and integration processes were custom-built and delivered for bet-at-home.de with almost every team joining forces to ensure the successful launch of its OddsMatrix sportsbook and wide-ranging turnkey solution.
The TippMixPro OddsMatrix-powered sportsbook, launched in November 2023 is driving the brand to new levels, giving customers the opportunity to experience features including Cash Out and Bet Builder, alongside promotions such as Stake-Back Special, for the first time.
Tor Skeie, CEO, OddsMatrix, said: “The last 12 months have involved a huge amount of work across not just OddsMatrix, but also the Group. This is now paying off with a record set of numbers that we fully intend to continue to build on in 2024 and beyond.
“Our sportsbook, both standalone, and as part of wider turnkey agreements, has become an essential technology product for the world’s largest brands. We’re delighted with its progress and the results it is having for our customers.”
Affiliate Industry
DeepCI rebrands to PartnerMatrix Intelligence to create all-in-one affiliate powerhouse
DeepCI has rebranded to PartnerMatrix Intelligence to create an all-in-one affiliate management and data tracking powerhouse under the PartnerMatrix brand.
PartnerMatrix will combine the strengths of PartnerMatrix Intelligence’s advanced data tracking and analysis capabilities with its leading affiliate and agent management systems, providing both affiliate and operator customers with a superior, all-in-one solution.
Following its integration earlier this year, customers can access PartnerMatrix Intelligence both within the PartnerMatrix platform and as a standalone option.
Lewis Civin, co-founder of DeepCI will become Chief Product Officer for PartnerMatrix working alongside existing PartnerMatrix CEO, Vahe Khalatyan.
PartnerMatrix is the iGaming industry’s most comprehensive affiliate and agent management multi-brand system with real-time data enabling affiliate managers to create, manage, track and analyse their programs from one, easy-to-use location.
In 2023-24 the PartnerMatrix system saw traffic increase by more than 135% Year-on-Year helping to connect 170,000 affiliates to its brand partners. Total 2023 revenues increased by 175% compared to 2022, with a large pipeline of prospects for the rest of this year.
Vahe Khalatyan, CEO PartnerMatrix, said: “At PartnerMatrix we never stand still, and we are always looking at ways to enhance our customer offering.
“The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.
“Now, equipped with a powerful data analytics and optimisation tool accessed via PartnerMatrix, our customers can take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors and key trends across millions of data points empowering them to make instant decisions to drive further efficiencies and maximise revenues.”
Lewis Civin, CPO, PartnerMatrix, said: “PartnerMatrix Intelligence, formerly DeepCI.com, has established itself as a ‘must-have’ data management tool for affiliate managers.
“Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors.
“PartnerMatrix Intelligence has access to every traffic insight that matters so we can give you the why behind FTDs, where you’re best performing and where you could do more, enabling brands and affiliates to take instant, actionable decisions. This combination simply doesn’t exist anywhere else.”
PartnerMatrix will exhibiting at stand 10-D50 iGB Live in Amsterdam on 16th to 19th July. Don’t miss the chance to meet the team and take a dive deep into all the new opportunities we can offer you. Book a meeting today!
The post DeepCI rebrands to PartnerMatrix Intelligence to create all-in-one affiliate powerhouse appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix named Aggregator of the Year at CasinoBeats Game Developer Awards 2024
EveryMatrix is thrilled to announce it has won Aggregator of the Year at this year’s CasinoBeats Developer Awards for its cutting-edge Gaming Aggregation Tool, SlotMatrix.
The judges found that SlotMatrix demonstrated exceptional performance in gaming aggregation, offering unparalleled access to the industry’s largest games library, providing operators with powerful promotional and gamification tools to enhance players’ gaming experiences.
In addition to winning Aggregator of the Year, EveryMatrix secured second place in the Platform Innovation of the Year category for its BonusEngine Boosters suite of products that have both redefined the player experience and how operators generate additional revenue in highly competitive and often highly complex regulated markets.
The industry impact has been significant. Customer results benchmarking games with and without BonusEngine Boosters jackpots show that players who play games WITH an additional jackpot layer increase bet amounts by an average of 50%, rounds per session increase by 50% and average game session length rises by 11%.
This recognition highlights the company’s ongoing commitment to iGaming innovation and excellence, reflecting EveryMatrix’s ability to adapt and lead with state-of-the-art platform solutions.
Supremeland Gaming’s Powderkeg studios, a SlotMatrix Exclusive RGS partner, also won Slot Debut of the Year for its explosive title, Munition Mine.
The post EveryMatrix named Aggregator of the Year at CasinoBeats Game Developer Awards 2024 appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix promotes Mihnea Dobre to Chief Technology Officer
EveryMatrix has appointed Mihnea Dobre as its new Group Chief Technology Officer.
With his extensive experience and expertise Mihnea will spearhead the company’s technology strategy and operations, based in Bucharest.
Previously EveryMatrix’s Head of IT Governance, Mihnea has been a pivotal figure within the leadership team.
He has been part of EveryMatrix for almost a decade, joining the company as Head of Incident Management with a team of just four. One year after joining, he formed the Technical Support and IT Governance teams, significantly improving the release management and change management processes.
In his new position, he will lead EveryMatrix’ technical development, provide technical direction and support the company’s business unit CTOs in achieving their objectives.
Ebbe Groes, CEO of EveryMatrix, said: “Working alongside Mihnea for the past eight years has been a pleasure from day one. His appointment as Group CTO is a logical progression, as the company thrives amidst exponential growth, boasting a workforce of more than 1,000 employees.
“His expertise will ensure the seamless management of operations, crucial in upholding the high service standards our customers demand.”
Mihnea Dobre, Group CTO, EveryMatrix, said: “Stepping into the role of CTO has me buzzing with excitement. This is not about the job title; it’s about diving into a world where tech meets real change.
“Taking on this role was a no-brainer – I jumped at the chance to make a difference with creativity and fresh thinking and am genuinely thankful for the trust given to me. I can’t wait to roll up my sleeves with the team, crafting the future one step at a time.”
The post EveryMatrix promotes Mihnea Dobre to Chief Technology Officer appeared first on European Gaming Industry News.
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