OddsMatrix, EveryMatrix’s sportsbook and odds feed business, has further enhanced its premium sports content offering by partnering with micro-markets provider Kero Gaming.

The collaboration will see OddsMatrix integrate Kero’s suite of traditional and contextual football led micro markets into its sportsbook and feed coverage, with basketball, baseball, and American football to follow later this year.

These rapid micro-markets will broaden OddsMatrix’s coverage of 170,000+ monthly live betting events and 650+ bet types across its ‘always-on’ sportsbook.

Kero content will supplement OddsMatrix’s existing multi-sport Fast Markets product offering sportsbook and odds feed customers real-time, instant betting options across a variety of individual game moments.

By blending its proprietary Fast Markets with Kero’s micro-betting output, OddsMatrix will further empower its growing, global tier-1 client base with a differentiated and dynamic live betting offering.

Tor Skeie, CEO, OddsMatrix, said: “Integrating with Kero Gaming adds another layer to our comprehensive premium sportsbook and feed coverage.

“Kero have been fundamental figures in the growth of micro-betting and we are thrilled to integrate their content into our ‘always-on’ sportsbook.

“We’re passionate about empowering our loyal customers with technology, tools and content that enable them to differentiate, and this partnership will help support that goal.”

Tomash Devenishek, CEO, Kero Gaming, said: “Collaborating with EveryMatrix is a natural fit for Kero, as both companies share a commitment to delivering best-in-class solutions for operators and bettors alike.

“This partnership enables us to integrate our cutting-edge micro-betting technology with EveryMatrix’s powerful platform, creating new opportunities for engagement and excitement.”

Tier-1 operator LeoVegas Group will integrate OddsMatrix’s proven odds feed to support its transition to a proprietary sportsbook platform.

OddsMatrix, EveryMatrix’s sportsbook platform and odds feed business, will supply LeoVegas Group with deep, global coverage across multiple territories, sports, markets and events.

OddsMatrix odds feed will be customised for LeoVegas Group’s specific requirements enabling it to benchmark its odds against competitors and pressure test its models.

The partnership will result in LeoVegas Group receiving enriched market odds enabling optimised pricing, increased uptime and its customers with an enhanced user experience.

The well-known tier-1 operator, that celebrates 13 years in the industry in 2025, selected OddsMatrix as an odds feed provider as it transitions to its recently acquired new sports platform.

Erik Nyman, President, EveryMatrix Americas, said: “We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook.

“Our odds feed has consistently proven to be a valuable addition for tier-1 operators, and we’re committed to doing exactly that with LeoVegas.”

EveryMatrix has won a highly competitive public procurement process to provide World Lottery Association (WLA) member Norsk Tipping with a comprehensive range of in-house and aggregated content plus bespoke casual games development.

The agreement is the company’s largest ever SlotMatrix deal and covers two principal areas.

The first will see SlotMatrix – EveryMatrix’s aggregation platform – provide Norsk Tipping and its players with an extensive range of premium third-party online casino content plus new and existing in-house titles from its own studios.

This includes the recently acquired Fantasma Games as well as Armadillo Studios with EveryMatrix Games significantly increasing its games production output in 2025.

The second area will see EveryMatrix Games provide third-party content for Norsk Tipping’s Yezz, a range of entertaining, mobile-first casual games that appeal to next generation players and typically involve longer session times.

The industry’s fastest growing technology provider successfully won the procurement process and new long-term contract and will immediately begin work to add more innovative content to Norsk Tipping’s portfolio.

The Norsk Tipping-EveryMatrix partnership extends almost a decade when both companies first put pen to paper on their first content integration platform agreement in 2016. Since then EveryMatrix’s CasinoEngine platform has powered the operator’s casino offering, providing its players with a diverse range of best-performing content.

Norsk Tipping is Norway’s state-owned gaming company and a market leader in the country. It boasts a broad retail and online portfolio, including lottery games, scratch cards, online casino, and sports betting. Since it was founded in 1948 the profit from the company’s operations have been channelled back to the Norwegian sport and cultural sector.

Ebbe Groes, CEO and Co-Founder, EveryMatrix, said: “I’m delighted Norsk Tipping, one of our most valued partners, has chosen to continue to put their trust in us after almost 10 years of collaboration and we look forward to even more years working together.”

Lars Martin Ottesen, Product Manager, Casino at Norsk Tipping, said: “We are glad to extend our partnership with EveryMatrix to be able to source casino content that matches our ambitions for years to come. We are confident that EveryMatrix’s expertise will provide great value for Norsk Tipping and support us in our overall content strategy.”

Svein-Erik Sæther, Product manager for Yezz, Norsk Tipping, added: “We look forward to developing the Yezz category further with EveryMatrix as an aggregator of high-quality games that are entertaining and with longer duration.”