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EveryMatrix Press Releases

EveryMatrix acquires sports betting provider Leapbit

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B2B iGaming technology provider EveryMatrix has finalised the acquisition of sports betting developer Leapbit. The merger will strengthen the Group’s sports betting product OddsMatrix with an advanced and proven retail offering.

Through the new acquisition, EveryMatrix will elevate its online-first OddsMatrix platform to a true omnichannel iGaming solution. OddsMatrix will integrate Leapbit’s comprehensive retail-focused software solution and other products such as virtual horse racing and lottery games.

LEAPBIT AND ODDSMATRIX SYNERGIES

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Founded in 2018, Leapbit is a B2B sports betting supplier with extensive market knowledge and a highly-skilled technical team. Its core team has previously been with Romanian-leading bookmaker Superbet, including two of the company’s founders.

Leapbit has developed its in-house retail and sportsbook solutions, virtual horse racing, and lottery products while also producing bespoke software for Tier 1 bookmakers targeting Central and Eastern Europe.

The new merger will expand OddsMatrix’s ecosystem with a mature retail product, allowing the Group to increase its customer base with a new segment of clients looking for a feature-rich and complex product that can support both retail and online operations in regulated markets.

Ebbe Groes, Group CEO of EveryMatrix, says: “OddsMatrix is one of the company’s three pillars and is growing at a tremendous rate already. Retail is a big component of any comprehensive sports betting suite, and by integrating Leapbit’s technology, we can take OddsMatrix to new levels of complexity.

“We’ve been impressed by Leapbit’s technology and expert team, and we’re looking forward to growing OddsMatrix together by greatly expanding our addressable market.”

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TEAM INTEGRATION & NEW ZAGREB OFFICE

Leapbit’s development team will be merged with OddsMatrix’s existing organisation and continue to deliver software from their current base in Zagreb, Croatia. To further consolidate the merger of the two entities, Leapbit’s Leadership Team will oversee the transition.

Božo Kekez, Co-Founder & CEO of Leapbit, comments: “We’re delighted to be signing with EveryMatrix. The past four years with Leapbit have been more fruitful than expected; we’ve done a lot of work in a short time frame and couldn’t be prouder of this outcome. The team is eager to re-join a bigger company and work from the inside to push the boundaries of innovation within the sports betting software space.”

Growing at an accelerated rate, OddsMatrix has reached the milestone of a monthly average of EUR 100 million in total placed bets in Q4 of 2021. With a comprehensive roadmap for 2022, OddsMatrix is set to expand its capabilities and continue to offer in-demand features for its sports partners and clients.

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EveryMatrix Press Releases

EveryMatrix, BetBlocker and the Responsible Gaming Foundation Malta join forces to translate BetBlocker into Maltese

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Supporting safer gambling in Malta is the focus of a new partnership between EveryMatrix, BetBlocker and the Responsible Gaming Foundation. The collaboration will see BetBlocker expand its services to include a Maltese version of its award-winning blocking software.

This project is launched as part of European Safer Gambling Week 2024 to provide both an additional tool to support Maltese players looking to manage their access to gambling and to raise the profile of the free, anonymous to use, service BetBlocker provides within one of the key international hubs for the igaming industry.

Duncan Garvie, Founder and Trustee for BetBlocker, said: “One of the biggest challenges for BetBlocker is ensuring that a technologically complex app is as simple as possible for users to set-up. Currently, BetBlocker can take a user from download to blocked in under 2 minutes.

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But that is only the case where the user finds the set-up instructions easy to engage with.

Where a user is able to access BetBlocker in the language that they are most confident in, the chances of them converting to an active block is far higher.

We’re really grateful to EveryMatrix and the RGF for their partnership on this project. It significantly improves the options for Maltese players and will go a long way in terms of raising awareness of the support that BetBlocker offers amongst MGA licensees.

We hope that in the future, the MGA will advance their player protection standards with the inclusion of requirement for licensees to signpost blocking software to ensure players are aware of this option.

Jake Cachia, Head of Compliance, EveryMatrix, added: “We’re delighted to be able to support BetBlocker and the RGF with this important initiative in Malta, particularly in time for Safer Gambling Week.

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EveryMatrix is proud of its commitment to safer gambling and player protection while producing market leading gaming solutions, and partnerships such as underlining how crucial it is to keep making a difference.

Kevin O’Neill, General Manager for the Responsible Gaming Foundation, shared these thoughts on the project: “The Responsible Gaming Foundation is proud to collaborate with BetBlocker and Everymatrix on this initiative, furthering our mission to support safer gambling practices in Malta.

Translating BetBlocker into Maltese is a significant step towards accessibility and inclusivity, ensuring that players can effectively manage their gambling habits in their native language.

This project demonstrates the power of partnerships in enhancing player protection and underscores the importance of providing players with tools that promote responsible decision-making. As we launch this initiative during European Safer Gambling Week 2024, we remain committed to contributing to an environment where innovative solutions, such as BetBlocker, can meaningfully impact safeguarding our community.

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EveryMatrix Press Releases

EveryMatrix launches Personal Jackpots – the next layer in casino loyalty innovation

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EveryMatrix has launched Personal Jackpots, a next-generation product with the power to develop stronger connections between players and brands by creating tailored experiences for individuals.

EveryMatrix’s Personal Jackpots, available via JackpotEngine, surpasses the boundaries of conventional jackpot offerings, creating a tailored experience for individual players, nurturing a stronger connection between them and operator brands.

The technology works by learning and adapting to the unique preferences of each player including preferred spend, betting levels, and playing styles, and offers the chance to create and claim a jackpot created just for you.

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The more you play, the more your Personal Jackpot grows, and only you can win that specific cash prize, taking jackpot stickiness to the next level.

JackpotEngine supports both CasinoEngine and SlotMatrix content libraries currently boasting more than 30K+ games and integrations with 330+ games studios.

Personal jackpots are fully configurable to any player preference, can be styled to suit any branding, can be displayed alongside up to other three in-game jackpots simultaneously and are available via desktop, mobile, or tablet.

Each one is presented to players as ready-made, in-game widgets displaying jackpot pools, updated in real-time. Players can minimise the jackpot widget if they wish, it is completely up to them how they play.

Stian Enger Pettersen, Head of Casino, EveryMatrix, said: “EveryMatrix Personal jackpots represent the next layer of innovation, providing our customers with even more exciting opportunities to captivate players and drive long-term loyalty.

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“By tailoring the jackpot experience to each player’s unique needs, Personalised Jackpots create a deeper level of engagement and foster greater loyalty. This also unlocks a new realm of customised gaming experiences that resonate with players on a profound level.”

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EveryMatrix Press Releases

EveryMatrix extends position as fastest growing iGaming supplier with twin 2024 acquisitions

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EveryMatrix’s rapid growth trajectory continued in Q3 2024 yet again setting record net revenue and delivering a sixth consecutive profit margin of more than 50%, boosted by two major casino and sports acquisitions in the last five months.

The global tier-1 business, that has seen headcount rise 31% Year-on-Year (YoY) to 1,188 following two all-cash acquisitions of FSB Technology in June and, post period, Fantasma Games in October, confirmed its status as the fastest growing iGaming technology supplier with another set of stellar financial results.

Unveiling Q3 2024 results EveryMatrix set a record high quarterly net revenue of €45 million across all products, up 66% YoY, while recording an EBITDA margin of 52%. Q3 EBITDA stood at €23m, up 71% YoY.

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The sixth consecutive 50%+ quarterly profit margin was driven by new customer launches, continued growth in its core sports and casino business units and further bolstered by strong sports trading margins.

FUTUREPROOFING THE GROUP WITH VALUE-ADDING ACQUISITIONS

The EveryMatrix Group significantly bolstered future success, further market penetration and a strong pipeline of new customers with two value-adding acquisitions: FSB Technology and Fantasma Games.

FSB Technology has added approximately 15% additional Gross Gaming Revenue (GGR) to the Group’s sportsbook business unit volumes with customer migration on schedule. This includes UK operator BetGoodwin that agreed a multi-year deal to expand its use of EveryMatrix’s turnkey sports and casino technology.

The acquisition has also strengthened key areas of the business, including the OddsMatrix sportsbook, by doubling the trading and quants team to enhance personalisation within managed odds and risk services.

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Fantasma Games, one of the fastest growing young casino studios in the industry, was added to the Group in October. The integration of the Fantasma Games team will bring strong commercial, technical, and creative skills.

EveryMatrix customers will benefit significantly with the immediate addition of well-known titles that are already live with more than 250 operators and played by millions of players across 50+ countries.

Fantasma Games’ market distribution will also boost EveryMatrix’s presence in rapidly growing markets such as North America where the industry’s fastest growing technology provider has ambitious plans to build on its established partnerships with tier-1 brands.

CORE BUSINESS UNITS EXPERIENCE ACCELERATED GROWTH

Q3 2024 GGR for operator partners within the Casino business unit generated a twelfth consecutive record quarterly performance of €709m, up 53% YoY with GGR for the last 12 months at €2.6 billion, a 63% YoY increase.

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Quarterly casino net revenue improved to €23.8m, up 78% YoY while EBITDA reached €14.9m reflecting a 95% YoY increase. The SlotMatrix aggregation product introduced a total of 970 unique game titles and integrated 10 new vendors bringing the total to more than 170, well above any other aggregator worldwide.

OddsMatrix quarterly sportsbook turnover climbed to 87% YoY to €1.5bn and €5.3bn for the last 12 months reflecting a 60% YoY increase, while last 12 months GGR rose by 158% YoY to €361.9m. Net revenue for the quarter reached €11.7m, up 85% YoY, while EBITDA reached €6m, reflecting a 117% YoY increase.

OddsMatrix hit a record number of live events with 530k in Q3, up 14% YoY. The total number of bets placed in Q3 reached 132m, reflecting a 225% increase YOY.

Platform saw third quarter net revenue rise 30% YoY to €8.1m, with EBITDA at €2.8m. GamMatrix, the EveryMatrix Player Account Management (PAM) system, processed 400k bets per minute during peak hours, up 18% QoQ, while also going live in Peru. The number of successful payment transactions reached €4.4bn in Q3, a 91% YoY increase.

The Affiliate division, including PartnerMatrix and PartnerMatrix Intelligence, launched a new website combining affiliate software and affiliate intelligence products under one proposition. The business unit reached 82 active clients, an 11% QoQ increase and saw net revenue reach €1.4m in Q3 2024, up 13% YoY. EBITDA decreased -€0.25m due to continued product and commercial investment.

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Ebbe Groes, Group CEO of EveryMatrix, said: “The last few months have been some of the busiest since we founded the company 16 years ago; continuing to drive record GGR for our customers, launching more tier-1 operators and making two significant acquisitions that have instantly added value to the wider Group and that will futureproof both our sports and games divisions.

“As a result of these deals we expect to see even more growth and profitability as we migrate more FSB customers to our technologies and our Games division accelerates production and distribution to become a significant global studio.

“We are the clear frontrunner when it comes to being the fastest growing iGaming supplier.”

Q3 2024 HIGHLIGHTS

  • Integration of FSB Technology into wider Group, double trading team and migration of customers to EveryMatrix technology
  • Won Tier 1 operator in Africa, Mbet, on the back of the FSB acquisition (post period)
  • Acquisition of Fantasma Games to futureproof Games business unit. This includes two new offices in Stockholm, Sweden and Sofia, Bulgaria, bringing the Group’s office total to 15 worldwide (post-period)
  • Pinnacle, tier-1 operator, live with EveryMatrix casino platform technology
  • GamMatrix live in Peru with all certifications
  • PartnerMatrix and PartnerMatrix Intelligence launch new website to create an all-in-one affiliate management and data tracking proposition
  • Launch of LoyaltyEngine, advanced loyalty module where players earn XP, level up, and earn coins that can be spent in a Loyalty Shop
  • Winner of the Multi-channel Supplier of the Year at SBC Awards and Starlet Awards
  • Kevin Furlong promoted to Group Chief Product Officer with responsibility for product strategy across all business units
  • Launch of ‘Academy for Heroes’, second EveryMatrix funded NGO. Designed to help veterans of the Ukraine conflict develop careers in IT

 

Read the full Q3 2024 Update on EveryMatrix.com

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