EveryMatrix Press Releases
EveryMatrix enhances OddsMatrix Data Solution functionalities
B2B sports supplier EveryMatrix has enhanced the functionalities of its OddsMatrix Sports Betting Data Solution through a new round of software development that started earlier this year. The new product enjoys extended coverage and advanced back-office functionalities, allowing clients to fully control and define their own odds and payout levels.
With extensive global sports and esports coverage, OddsMatrix has grown into one of the most comprehensive data solutions in the industry. The product has been specially designed to help bookmakers and platform providers diversify their betting offering.
Operators can customize payouts, from sports to market level, automatically follow the payout of relevant competitors for the selected markets, or manually tweak the odds on selected outcomes with a fixed offset in probability that follows the market’s moves.
Learn more about these latest developments on the product’s new website.
Ebbe Groes, Group CEO of EveryMatrix, says: “We’ve been in sports betting for two decades now, starting with BetBrain.com in 2001, and constantly kept our offering relevant. Today, OddsMatrix is a reliable sports betting data provider for more than 50 B2C and B2B companies.
“The solution is also used by our Fully Managed Sportsbook clients, which means that the odds and settlement data is tested by tens of thousands of players daily. And this is why our feed clients enjoy consistent good margins and efficient operations.”
Named Sports Data Supplier of the Year at the prestigious EGR B2B Awards 2021, OddsMatrix Data Solution caters to the world’s biggest iGaming brands. As a trusted provider of sports betting, casino, and platform solutions, EveryMatrix’s experienced team can handle large operators’ launches or migration across Europe, CIS, and South America.
Affiliate Industry
DeepCI rebrands to PartnerMatrix Intelligence to create all-in-one affiliate powerhouse
DeepCI has rebranded to PartnerMatrix Intelligence to create an all-in-one affiliate management and data tracking powerhouse under the PartnerMatrix brand.
PartnerMatrix will combine the strengths of PartnerMatrix Intelligence’s advanced data tracking and analysis capabilities with its leading affiliate and agent management systems, providing both affiliate and operator customers with a superior, all-in-one solution.
Following its integration earlier this year, customers can access PartnerMatrix Intelligence both within the PartnerMatrix platform and as a standalone option.
Lewis Civin, co-founder of DeepCI will become Chief Product Officer for PartnerMatrix working alongside existing PartnerMatrix CEO, Vahe Khalatyan.
PartnerMatrix is the iGaming industry’s most comprehensive affiliate and agent management multi-brand system with real-time data enabling affiliate managers to create, manage, track and analyse their programs from one, easy-to-use location.
In 2023-24 the PartnerMatrix system saw traffic increase by more than 135% Year-on-Year helping to connect 170,000 affiliates to its brand partners. Total 2023 revenues increased by 175% compared to 2022, with a large pipeline of prospects for the rest of this year.
Vahe Khalatyan, CEO PartnerMatrix, said: “At PartnerMatrix we never stand still, and we are always looking at ways to enhance our customer offering.
“The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.
“Now, equipped with a powerful data analytics and optimisation tool accessed via PartnerMatrix, our customers can take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors and key trends across millions of data points empowering them to make instant decisions to drive further efficiencies and maximise revenues.”
Lewis Civin, CPO, PartnerMatrix, said: “PartnerMatrix Intelligence, formerly DeepCI.com, has established itself as a ‘must-have’ data management tool for affiliate managers.
“Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors.
“PartnerMatrix Intelligence has access to every traffic insight that matters so we can give you the why behind FTDs, where you’re best performing and where you could do more, enabling brands and affiliates to take instant, actionable decisions. This combination simply doesn’t exist anywhere else.”
PartnerMatrix will exhibiting at stand 10-D50 iGB Live in Amsterdam on 16th to 19th July. Don’t miss the chance to meet the team and take a dive deep into all the new opportunities we can offer you. Book a meeting today!
The post DeepCI rebrands to PartnerMatrix Intelligence to create all-in-one affiliate powerhouse appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix named Aggregator of the Year at CasinoBeats Game Developer Awards 2024
EveryMatrix is thrilled to announce it has won Aggregator of the Year at this year’s CasinoBeats Developer Awards for its cutting-edge Gaming Aggregation Tool, SlotMatrix.
The judges found that SlotMatrix demonstrated exceptional performance in gaming aggregation, offering unparalleled access to the industry’s largest games library, providing operators with powerful promotional and gamification tools to enhance players’ gaming experiences.
In addition to winning Aggregator of the Year, EveryMatrix secured second place in the Platform Innovation of the Year category for its BonusEngine Boosters suite of products that have both redefined the player experience and how operators generate additional revenue in highly competitive and often highly complex regulated markets.
The industry impact has been significant. Customer results benchmarking games with and without BonusEngine Boosters jackpots show that players who play games WITH an additional jackpot layer increase bet amounts by an average of 50%, rounds per session increase by 50% and average game session length rises by 11%.
This recognition highlights the company’s ongoing commitment to iGaming innovation and excellence, reflecting EveryMatrix’s ability to adapt and lead with state-of-the-art platform solutions.
Supremeland Gaming’s Powderkeg studios, a SlotMatrix Exclusive RGS partner, also won Slot Debut of the Year for its explosive title, Munition Mine.
The post EveryMatrix named Aggregator of the Year at CasinoBeats Game Developer Awards 2024 appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix promotes Mihnea Dobre to Chief Technology Officer
EveryMatrix has appointed Mihnea Dobre as its new Group Chief Technology Officer.
With his extensive experience and expertise Mihnea will spearhead the company’s technology strategy and operations, based in Bucharest.
Previously EveryMatrix’s Head of IT Governance, Mihnea has been a pivotal figure within the leadership team.
He has been part of EveryMatrix for almost a decade, joining the company as Head of Incident Management with a team of just four. One year after joining, he formed the Technical Support and IT Governance teams, significantly improving the release management and change management processes.
In his new position, he will lead EveryMatrix’ technical development, provide technical direction and support the company’s business unit CTOs in achieving their objectives.
Ebbe Groes, CEO of EveryMatrix, said: “Working alongside Mihnea for the past eight years has been a pleasure from day one. His appointment as Group CTO is a logical progression, as the company thrives amidst exponential growth, boasting a workforce of more than 1,000 employees.
“His expertise will ensure the seamless management of operations, crucial in upholding the high service standards our customers demand.”
Mihnea Dobre, Group CTO, EveryMatrix, said: “Stepping into the role of CTO has me buzzing with excitement. This is not about the job title; it’s about diving into a world where tech meets real change.
“Taking on this role was a no-brainer – I jumped at the chance to make a difference with creativity and fresh thinking and am genuinely thankful for the trust given to me. I can’t wait to roll up my sleeves with the team, crafting the future one step at a time.”
The post EveryMatrix promotes Mihnea Dobre to Chief Technology Officer appeared first on European Gaming Industry News.
-
gaming2 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory7 years ago
iSoftBet continues to grow with new release Forest Mania
-
News6 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News5 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry6 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News5 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News6 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018