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EveryMatrix Press Releases

EveryMatrix joins World Lottery Association

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4 years ago

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iGaming supplier EveryMatrix is proud to announce its acceptance by the World Lottery Association (WLA) as an associate member. The WLA is an international, member-based organization of state-authorized lotteries, sports betting operators, and suppliers to the global lottery industry.

As an established and successful supplier of online gaming and systems solutions to the gaming industry, EveryMatrix has joined the ranks of WLA effective immediately. To date, the supplier has developed several partnerships in the WLA world, including with the Norwegian State Lottery, Norsk Tipping, and OPAP, the Greek state-licensed lottery and gaming operator.

EveryMatrix regards the WLA market as strategically important to its continued growth with shared values on responsible gaming, ethical business practices and supporting good causes.

Ebbe Groes, Group CEO of EveryMatrix, says: “We are looking forward to being an active and contributing member of WLA. EveryMatrix is committed to further developing its existing ties with the WLA world and has made significant investments in this direction over the years. We adhere to the highest standards of responsible gaming and the most stringent security and operations standards (ISO270001 and ISO20000). We will now certify against the WLA’s Security and Responsible gaming standards. Moreover, we are proud to be giving back to society since 2015 through our large-scale Kids Academy programme.”

EveryMatrix’s mission is to help lotteries maximize profits for good causes by supplying the best technology available for their needs. By using the modular and API-based software, lotteries can defend their markets and attract new audiences while keeping responsible gambling at the core of their activity.

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EveryMatrix Press Releases

EveryMatrix goes ‘back to where it all began’ with new London office opening

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4 days ago

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April 30, 2025

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EveryMatrix has opened a new central London office, 17 years after it was founded in the UK capital. 

Located in the heart of the city on the 25th floor of the newly opened 258,000 sq ft HYLO building in Old Street, London, the premium office space is home to various EveryMatrix teams, including several members of its OddsMatrix sports platform division.

The HYLO has been described as one of London’s most exciting new buildings, boasting a high rise tower and large, efficient podium floors plus roof gardens and new public spaces all within the popular Shoreditch area.

Team members include UK-based ex FSB Technology employees who have successfully integrated into EveryMatrix, following its acquisition last year. Many of the team have been responsible for delivering the Group’s new horse racing product.

Built from the ground up in just six months, the EveryMatrix racing product is fully managed by the expert, award-winning former-FSB trading team in London. The solution offers a wide range of global content, round the clock streaming, multiple derivative markets, granular price management and dynamic cross-product bonusing.

Designed to appeal to core racing markets such as the UK & Ireland and South Africa, customers also benefit from integration into EveryMatrix platform technology, offering increased scale, next generation user experience, enhanced bonusing and increased automation.

The new EveryMatrix London office is the third new global location to be opened this year with Chang Mai in Thailand and Cebu in the Philippines welcoming teams in March. This takes the total number of global EveryMatrix offices to 15 employing more than 1,400 staff.

The EveryMatrix workforce has increased by 40% since last March when the company announced its 1,000th employee while simultaneously cutting the ribbon on a state-of-the-art, sustainably developed and built office for more than 500 staff in Bucharest.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re back where it all began when Stian [Hornsletten] and I co-founded the business in 2008. This new opening brings back so many fond memories and I’m personally delighted to see the business come back full circle. 

“The space is magnificent and one of the best I’ve ever seen offering our teams here superb working conditions, multiple benefits and the ideal central London location.

“Our growth is showing no bounds and this new UK location highlights just how ambitious we are to continue growing and working with premium, tier-1 customers who we can now host in one of Europe’s best cities.”

The post EveryMatrix goes ‘back to where it all began’ with new London office opening appeared first on European Gaming Industry News.

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EveryMatrix Press Releases

Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix

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4 weeks ago

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April 8, 2025

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Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.

Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.

Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.

His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.

“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”

Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.

“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”

The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.

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EveryMatrix Press Releases

OddsMatrix grows micro-market coverage with Kero Gaming integration

Published

2 months ago

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March 4, 2025

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OddsMatrix, EveryMatrix’s sportsbook and odds feed business, has further enhanced its premium sports content offering by partnering with micro-markets provider Kero Gaming.

The collaboration will see OddsMatrix integrate Kero’s suite of traditional and contextual football led micro markets into its sportsbook and feed coverage, with basketball, baseball, and American football to follow later this year.

These rapid micro-markets will broaden OddsMatrix’s coverage of 170,000+ monthly live betting events and 650+ bet types across its ‘always-on’ sportsbook.

Kero content will supplement OddsMatrix’s existing multi-sport Fast Markets product offering sportsbook and odds feed customers real-time, instant betting options across a variety of individual game moments.

By blending its proprietary Fast Markets with Kero’s micro-betting output, OddsMatrix will further empower its growing, global tier-1 client base with a differentiated and dynamic live betting offering.

Tor Skeie, CEO, OddsMatrix, said: “Integrating with Kero Gaming adds another layer to our comprehensive premium sportsbook and feed coverage.

“Kero have been fundamental figures in the growth of micro-betting and we are thrilled to integrate their content into our ‘always-on’ sportsbook.

“We’re passionate about empowering our loyal customers with technology, tools and content that enable them to differentiate, and this partnership will help support that goal.”

Tomash Devenishek, CEO, Kero Gaming, said: “Collaborating with EveryMatrix is a natural fit for Kero, as both companies share a commitment to delivering best-in-class solutions for operators and bettors alike.

“This partnership enables us to integrate our cutting-edge micro-betting technology with EveryMatrix’s powerful platform, creating new opportunities for engagement and excitement.”

The post OddsMatrix grows micro-market coverage with Kero Gaming integration appeared first on European Gaming Industry News.

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