EveryMatrix Press Releases
EveryMatrix recruits Erik Nyman to establish US presence
Technology provider EveryMatrix recruits iGaming executive Erik Nyman to join its Leadership Team and lead the opening of the company’s first US office.
Erik Nyman will lead EveryMatrix’s expansion in the US market by building the organization as President Americas. With over 10 years of experience in the online gaming business, Erik is specialized in new market entries and strategic deals. His leadership and business acumen played a pivotal role in establishing NetEnt in the US.
CasinoEngine, the company’s iGaming and Integration Platform, will be the leading product for the expansion, following its massive success in several European markets.
Ebbe Groes, Group CEO of EveryMatrix, comments: “Expanding into the US is the next step for the organization. We have a strong European presence, very experienced teams, premium products on both casino and sports, so tackling more regulated markets is a logical strategic move for us.
“I welcome Erik to our team, and I personally admire his skills, experience, and determination. I am delighted that we can attract such talent in our Leadership Team. Erik will make our entry considerably more effective and successful.”
Erik Nyman, President Americas at EveryMatrix, says: “EveryMatrix offers the largest variety of products and functionality in the online gaming business. Their platform, entrepreneurial spirit and people have enabled their success, which has accelerated over the last years.
“Today EveryMatrix is among the leading turnkey suppliers in our industry. Success in the US requires great product, dedication and the ability to establish strong beneficial partnerships. The organization possesses all of those qualities, and I am very honoured to lead their expansion into the US and Americas.”
EveryMatrix Press Releases
EveryMatrix showcases ‘Everything is possible’ experience across three stands in four days at ICE 2025
EveryMatrix is just weeks away from unveiling its biggest ever ICE show presence across three stands with its ‘Everything is Possible’ experience in Barcelona.
EveryMatrix’s trio of stands will focus on three areas; its core brand that includes flagship turnkey and best-of-breed products CasinoEngine, SlotMatrix boosted by Fantasma Games and player account management technology GamMatrix (stand number 2G32); a dedicated area for rapidly growing sportsbook and data feeds division OddsMatrix (5K10); and a third space for affiliate management platform and data tracking technology PartnerMatrix at the adjoining iGB Affiliate show (K36) from 20th to 23rd January 2025.
The EveryMatrix stand – its largest ever at three times the size of ICE 2024 – is designed for visitors to enjoy the ‘Everything is Possible’ experience across several touchpoints including:
- Interactive video content, demo pods, and customer success stories detailing EveryMatrix’s largest turnkey and best-of-breed projects and how its clients have achieved record numbers because of its advanced technology
- ‘EveryMatrix Effect’ presentation area. Based on the video learning series between EveryMatrix and iGaming Business, experts from the industry’s fastest growing technology provider will present live workshops on how operators can navigate the most pressing challenges in online casino and sports
- a stunning networking cocktail bar area and boardroom-style meeting space
- a purpose-built shop where delegates can exchange branded coins for a wide selection of EveryMatrix merchandise to ensure an unforgettable ‘Everything is Possible’ experience. Based on EveryMatrix’s new LoyaltyEngine cross-vertical suite of loyalty tools that boost player engagement, retention and lifetime value, the more areas visitors experience, the higher value rewards they can claim.
A five minute walk away the OddsMatrix stand (5K10) centres on an atmospheric sports bar serving the best Barcelona beverages, surrounded by official memorabilia. This is accompanied by tier-1 customer case studies displaying how OddsMatrix has delivered record client results, while delegates will also be treated to one-on-one live demonstrations of the full sportsbook environment including the latest omnichannel journey.
Ebbe Groes, CEO & Co-Founder, EveryMatrix, said: “A new ICE venue, combined with yet another record year of growth and profitability for EveryMatrix and our customers, is the ideal opportunity to give visitors our unique ‘Everything is Possible’ experience. Here they will see first-hand the incredible results our advanced technology is having on our global customers. Plus, they will be well rewarded for the time they spend with us at the end of a unique journey. We can’t wait to open the doors to welcome you all in.”
The post EveryMatrix showcases ‘Everything is possible’ experience across three stands in four days at ICE 2025 appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix live with first omnichannel customer ArenaCasino in Croatia
EveryMatrix is live with ArenaCasino, delivering its first omnichannel turnkey platform partnership and one of its largest projects of 2024.
For the first time, the iGaming industry’s fastest growing provider has integrated both online and retail sports and casino technology with a tier-1 customer that has an extensive land-based and digital presence.
The partnership marks EveryMatrix’s first entry into Croatia, further diversifying its regulated market mix.
The new EveryMatrix powered omnichannel tech stack will replace ArenaCasino’s existing casino and sports platforms and transform its shop estate and online brand, providing retail, online and mobile customers with the ultimate, seamless multi-channel experience including a new single wallet.
The omnichannel rollout is the first since EveryMatrix’s strategic acquisition of sports betting retail software developer Leapbit. EveryMatrix has since enhanced Leapbit’s retail offering with extensive live betting options, thousands more markets, a new front-end across Self Service Betting Terminals (SSBTs), new live betting screens as well as new features that ArenaCasino did not previously have including Cash Out and BetBuilder.
ArenaCasino has established extensive retail and digital market share with more than 160 locations across Croatia including SSBTs, betting shops and slot machine clubs, and plans to expand its market presence to between 300 and 400 locations in the next two years. It is the country’s only locally owned gaming and betting brand.
It is the most recognised casino brand in Croatia and was the final operator to be granted a sports betting licence in 2019, with ambitions to accelerate its sportsbook growth through the integration of OddsMatrix, EveryMatrix’s turnkey omnichannel sportsbook.
In retail ArenaCasino will benefit from the provider’s dedicated retail SSBTs, Over the Counter services, Odds Wall digital displays and much more. Online will be further bolstered by EveryMatrix’s market-leading CasinoEngine with the aim to accelerate casino growth.
Ebbe Groes, CEO & co-founder, EveryMatrix, said: “Partnering with a brand as respected as Arena to roll out our first omnichannel offering is a natural fit and builds on the significant momentum we’ve enjoyed at OddsMatrix and across the Group.
“Today’s news marks the first of many chapters in our omnichannel story and we’re confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multi-channel partner.”
Hrvoje Delalic, CEO, ArenaCasino, said: “We’ve grown rapidly in recent years but were limited in what we could do with our previous technology. We have huge growth ambitions and we firmly believe EveryMatrix is the ideal partner as we bid take both our retail and online product offering to the next level.
“We’re confident this intuitive and multi-layered, contemporary technology will deliver a richer, seamless and more rewarding user experience to our extensive customer base.”
The post EveryMatrix live with first omnichannel customer ArenaCasino in Croatia appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix, BetBlocker and the Responsible Gaming Foundation Malta join forces to translate BetBlocker into Maltese
Supporting safer gambling in Malta is the focus of a new partnership between EveryMatrix, BetBlocker and the Responsible Gaming Foundation. The collaboration will see BetBlocker expand its services to include a Maltese version of its award-winning blocking software.
This project is launched as part of European Safer Gambling Week 2024 to provide both an additional tool to support Maltese players looking to manage their access to gambling and to raise the profile of the free, anonymous to use, service BetBlocker provides within one of the key international hubs for the igaming industry.
Duncan Garvie, Founder and Trustee for BetBlocker, said: “One of the biggest challenges for BetBlocker is ensuring that a technologically complex app is as simple as possible for users to set-up. Currently, BetBlocker can take a user from download to blocked in under 2 minutes.
But that is only the case where the user finds the set-up instructions easy to engage with.
“Where a user is able to access BetBlocker in the language that they are most confident in, the chances of them converting to an active block is far higher.
“We’re really grateful to EveryMatrix and the RGF for their partnership on this project. It significantly improves the options for Maltese players and will go a long way in terms of raising awareness of the support that BetBlocker offers amongst MGA licensees.
“We hope that in the future, the MGA will advance their player protection standards with the inclusion of requirement for licensees to signpost blocking software to ensure players are aware of this option.”
Jake Cachia, Head of Compliance, EveryMatrix, added: “We’re delighted to be able to support BetBlocker and the RGF with this important initiative in Malta, particularly in time for Safer Gambling Week.
“EveryMatrix is proud of its commitment to safer gambling and player protection while producing market leading gaming solutions, and partnerships such as underlining how crucial it is to keep making a difference.”
Kevin O’Neill, General Manager for the Responsible Gaming Foundation, shared these thoughts on the project: “The Responsible Gaming Foundation is proud to collaborate with BetBlocker and Everymatrix on this initiative, furthering our mission to support safer gambling practices in Malta.
Translating BetBlocker into Maltese is a significant step towards accessibility and inclusivity, ensuring that players can effectively manage their gambling habits in their native language.
This project demonstrates the power of partnerships in enhancing player protection and underscores the importance of providing players with tools that promote responsible decision-making. As we launch this initiative during European Safer Gambling Week 2024, we remain committed to contributing to an environment where innovative solutions, such as BetBlocker, can meaningfully impact safeguarding our community.”
The post EveryMatrix, BetBlocker and the Responsible Gaming Foundation Malta join forces to translate BetBlocker into Maltese appeared first on European Gaming Industry News.
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