

eSports
Esports World Cup Foundation Announces 40 Clubs Selected for its $20M Club Partner Programme
The Esports World Cup Foundation (EWCF) announced the top 40 esports Clubs that have been accepted into the EWCF Club Partner Programme, an industry-leading initiative designed to promote the sustainable growth of esports organidations. The $20 million programme offers participating Clubs up to $1 million in funding to expand their brand and grow their global audience through innovative content and marketing campaigns leading up to and throughout the Esports World Cup 2025.
Since 2023, the EWCF has supported esports Clubs with a carefully aligned funding model that contributes to the Club Partner Programme members’ financial stability and brand growth. To achieve this, the 2025 Programme will focus on fueling global fan growth across all borders and games through impactful storytelling and creative campaigns.
Leveraging EWCF support, the 40 Partner Clubs, reaching over 300 million fans, will drive global growth by creating compelling experiences and content that deepen their connection with fans worldwide, including behind-the-scenes production, player documentaries and live fan experiences that excite their communities. The 2025 programme offers modular funding for campaigns that engage fans, tell EWC-related stories and enable Club-driven innovation.
“The EWCF Club Partner Program is a cornerstone of our mission to build a sustainable future for esports Clubs worldwide while creating opportunities for organizations from some of the world’s fastest-growing markets. This year’s 40 partnered Clubs represent a diverse and dynamic cross-section of global esports, spanning legacy organizations, rising stars and global powerhouses that collectively define the rich history and the rapidly evolving future of the industry. By investing in their growth, the program will enable Clubs to expand their audience and reach, strengthen their brands, and gain greater visibility through fan-first content, shaping the future of esports as a global sport and mainstream entertainment,” said Faisal Bin Homran, Chief Product Officer at the Esports World Cup Foundation.
With this year’s focus on high-growth regions, the 2025 EWCF Club Partner Programme represents a truly global roster, including six Clubs from China, alongside additions from rapidly expanding markets like Japan, India and LATAM. The full lineup of Clubs, in alphabetic order: 100 Thieves, All Gamers, Bilibili Gaming, Cloud9, Edward Gaming, EVOS, FaZe Clan, Fnatic, FURIA, G2 Esports, Gaimin Gladiators, Gen.G, Gentle Mates, HEROIC, JD Gaming, Karmine Corp., Movistar KOI, LEVIATAN, LOUD, MOUZ, NAVI, NIP.eStar, ONIC, POWR, REJECT, S8UL, Sentinels, T1, Team BDS, Team Falcons, Team Liquid, Team RRQ, Team Secret, Team Spirit, Team Vitality, Twisted Minds, Virtus.pro, Weibo Gaming, Wolves Esports, ZETA DIVISION.
The 2025 Club Programme applications in China were supported by Tencent E-Sports, who have facilitated the process for 20 Clubs that have applied. Six Clubs were selected, including All Gamers, Bilibili Gaming, Edward Gaming, JD Gaming, Weibo Gaming and Wolves Esports—China’s most dominant teams, engaging over 125 million Chinese fans through gaming, entertainment and lifestyle content. Additionally, eStar, as part of NIP, has also been added to the lineup, further serving the expansion of the Club Partner Programme in China and activating Chinese fans.
All Clubs were selected through a rigorous evaluation process that reviewed nearly 200 applications. This included assessing their competitive track record in the Club Championship in 2024, their potential across multiple games, social media presence, fan engagement and their strategic plans for activating their global esports audience. Eight Clubs received direct invitations based on their EWC 2024 Club Championship ranking, while the remaining spots were allocated through an open application process. Nineteen Clubs joined for the first time, and 21 returned from the inaugural year.
“Esports is evolving faster than ever, and the EWCF Club Partner Program is driving that evolution by giving Clubs the tools to grow, engage fans, and compete at the highest level. EWC 2024 was a defining moment for us—winning points in five games, two podium finishes, and securing a top-four finish at the Club Championship. The scale and energy of the event proved just how influential esports has become. We’re proud to be part of the program again, fueled by the enthusiasm of French fans who continue to support and inspire us as we look to elevate our game, win as many tournaments as possible, and carry Team Vitality’s colours high on the biggest stage in esports,” said Fabien “Neo” Devide, Chairman and co-founder of Team Vitality.
“As one of the fastest growing esports organizations in North America, we are delighted to join the EWCF Club Partner Program. Continuing the momentum of our success in 2024, including a major win in VALORANT and significant growth across our social channels reaching millions of fans in North America and beyond, the addition of VALORANT to the Esports World Cup is the perfect time for us to become an official partner and deliver new and exciting content to an even wider audience,” said Rob Moore, CEO of Sentinels.
“Since Day One, All Gamers has chased esports glory—pushing non-stop for over 20 years. With years of hard work from our teams, we’ve scored big wins in top games and trained legends in the scene. Competing at the 2024 EWC against the world’s best, that fire burns bright. Now joining EWCF’s Club Partner Program, here’s our hope: When fans worldwide see Chinese esports through AG, they won’t just recall epic comebacks, but our crew’s unstoppable spirit—cutting through challenges like a blade. That combination of grit and grace—that’s China’s gift to the global esports race,” said Le Kedeng, Chairman of All Gamers.
Membership in the EWCF Club Partner Programme is subject to annual renewal in line with the Programme’s requirements, reflecting the dynamic nature of the esports industry. A Club’s participation in the programme does not guarantee a spot at the Esports World Cup 2025. All Clubs are required to qualify through official qualification pathways to earn their spot in each game’s EWC tournament.
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eSports
Esports World Cup 2025 Press Conference Kicks Off in Riyadh

The Esports World Cup Foundation (EWCF) has launched the opening press conference for the 2025 Esports World Cup (EWC) in Riyadh, Saudi Arabia, officially marking the start of the world’s largest esports and gaming festival. Running until August 24, the event features more than 2000 elite players, 25 tournaments across 24 leading titles and a record-breaking prize pool of over $70 million, cementing its status as the biggest and most significant esports event ever.
EWC 2025 brings together the world’s top 200 Clubs to compete in a first-of-its-kind cross-title format. At the heart of the competition is the Club Championship, where teams accumulate points across multiple games to become the EWC Club Champion, claim a $7 million grand prize and hoist the coveted EWC Club Championship trophy. The $70+ million prize pool also includes $38+ million for individual Game Championships, $5 million in global qualifier rewards and $450,000 in MVP bonuses.
Speaking at the opening press conference, HRH Prince Faisal bin Bandar bin Sultan, Chairman, Saudi Esports Federation, said: “Guided by the ambitious vision and leadership of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz AlSaud, Crown Prince and Prime Minister of Saudi Arabia, the Kingdom is cementing its position as a global leader in gaming and esports. The Esports World Cup is a clear reflection of that progress. We are immensely proud to welcome back the world in Riyadh for the Esports World Cup. This event stands as a global milestone for esports by showcasing the scale, ambition, and future of competitive gaming. It is a moment that will shape the direction of the industry for years to come.”
He continued: “Hosting this event reflects our deep commitment to building a world-class, sustainable esports ecosystem. It demonstrates the Kingdom’s belief in the power of gaming to connect, inspire, and create meaningful opportunities for future generations. It also supports our broader ambition to diversify the economy and position the Kingdom as a global hub for sports, gaming, and entertainment in line with Vision 2030 and the National Gaming and Esports Strategy. Esports is no longer niche. It is a global sport, a cultural movement, and the Esports World Cup is its most powerful and unifying stage. We are honoured to lead this transformation and shape the future of the industry from here in Saudi Arabia.”
“EWC 2025 is about bringing the gaming world together – iconic games, elite players, and millions of fans around a shared celebration. Through new ways of global broadcasts, original shows, and documentary storytelling, we’re opening doors, creating opportunities, and sharing esports in new and exciting ways. With record-breaking competition, this summer is special—not just for gamers, but for everyone who joins us,” said Ralf Reichert, CEO of the Esports World Cup Foundation.
Faisal bin Homran, Chief Product Officer at Esports World Cup Foundation, added: “The Esports World Cup is redefining what’s possible in esports. It brings together the world’s top teams to compete in the most iconic and advanced arenas, delivering a level of excitement that is unmatched across the industry. Through EWC, the world has witnessed inspiring stories of triumph, heartbreak and glory, for players, teams and communities across the world.”
He continued: “The event is also a powerful platform for leading publishers, brands and creators to connect with global audiences and shape the future of esports. As we look ahead to EWC 2025, we invite the world to be part of what comes next. Together, we are setting new standards, creating new opportunities and driving the industry forward.”
The post Esports World Cup 2025 Press Conference Kicks Off in Riyadh appeared first on European Gaming Industry News.
Compliance Updates
ESIC Issues Lifetime Ban to StarCraft II Player Xue “Firefly” Tao Following Match-Fixing Investigation

The Esports Integrity Commission (ESIC) announced the outcome of its investigation into serious integrity breaches involving professional StarCraft II competitors Xue “Firefly” Tao and Jinhui “Jim” Cao. Mr. Xue has been banned from ESIC Member events and competitions for life, while Mr. Jinhui has been provisionally suspended pending further sanction.
Following a detailed inquiry spanning April to July 2024, ESIC uncovered evidence of a coordinated match-fixing and profit-sharing scheme. The investigation found that Mr. Xue deliberately manipulated match outcomes to benefit illicit betting activity orchestrated by Mr. Jinhui, with whom he had a long-standing association.
Key findings include:
• Pre-match wagers placed by Mr. Jinhui predicting Firefly’s losses — often by precise scorelines.
• Consistent match losses by Firefly aligning with those wagers across seven tournaments.
• Large Alipay transfers from Jim to Firefly immediately following these matches.
• A WeChat exchange on 21 August 2024 directly referencing prior payments and an effort to conceal evidence.
ESIC has concluded that Xue “Firefly” Tao committed 21 breaches of the ESIC Integrity Programme, spanning both the Anti-Corruption Code and Code of Conduct. As a result, he has been handed a lifetime ban from all ESIC member events and competitions in any capacity.
Mr. Jinhui has been provisionally suspended and served with a Notice of Charge. He has until 14 July 2025 to respond before ESIC issues a formal sanction.
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eSports
BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025

BETER, the in-demand provider of fast-betting content, data, and odds for esports and sports, has been awarded Esports Betting Supplier at the prestigious EGR B2B Awards 2025.
It is the first time BETER has received this award, marking a significant milestone in the company’s journey and reflecting the growing demand for its fast-paced esports products.
The EGR B2B Awards celebrate the companies powering the global iGaming industry, recognizing excellence and rewarding those leading in innovation, reliability, and client service.
BETER’s esports offering features the fan-favorite ESportsBattle tournaments, providing non-stop betting action across popular disciplines such as eFootball, eBasketball, and eHockey, with eTennis set to become available to all partners soon. It means bettors can wager on approximately 500,000 matches annually, with up to 50 markets per event, while operators benefit from an average margin of 7.5%.
In addition, BETER provides a comprehensive Esports Odds Feed, delivering market-leading odds for over 40,000 pre-match and live events per year. These odds are calculated using official data and compiled by a team of expert traders.
With a team of over 130 esports traders, BETER ensures that players across all partner operators can place bets on the provider’s events with more than 90% uptime.
All ESportsBattle`s matches come with 24/7 live streaming, real-time data and odds, and are closely monitored by BETER’s in-house Integrity team to ensure strict adherence to fair play standards. As a result, only 0.01% of matches have been flagged as suspicious in the past 12 months.
Gal Ehrlich, CEO of BETER, said: “We are incredibly proud of the entire BETER team for the hard work that led to this achievement.
“Their tireless efforts to deliver best-in-class esports products for the next generation of bettors have paid off—not just in winning this award, but in delivering a top-tier product and experience to our partners and their players, consistently exceeding expectations.
“This award rounds off an incredible six months for BETER, and we head into the second half of the year with strong momentum behind us.”
Adam Conway, General Manager of Esports Business Division at BETER, added: “Our esports betting products are unmatched—led, of course, by our ESportsBattle tournaments.
“These tournaments truly set the standard for what a fast-betting esports experience should be, and we’re thrilled to see that recognized by the EGR B2B Awards judges.
“Our Esports Odds Feed is equally impressive and has become an essential tool for operators looking to offer the best accurate odds in the industry.
“I’d like to thank the entire BETER team for their dedication and to EGR for this recognition. We couldn’t be happier to add our first EGR B2B Award to the trophy shelf.”
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