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eSports

Esports World Cup Foundation Announces 40 Clubs Selected for its $20M Club Partner Programme

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The Esports World Cup Foundation (EWCF) announced the top 40 esports Clubs that have been accepted into the EWCF Club Partner Programme, an industry-leading initiative designed to promote the sustainable growth of esports organidations. The $20 million programme offers participating Clubs up to $1 million in funding to expand their brand and grow their global audience through innovative content and marketing campaigns leading up to and throughout the Esports World Cup 2025.

Since 2023, the EWCF has supported esports Clubs with a carefully aligned funding model that contributes to the Club Partner Programme members’ financial stability and brand growth. To achieve this, the 2025 Programme will focus on fueling global fan growth across all borders and games through impactful storytelling and creative campaigns.

Leveraging EWCF support, the 40 Partner Clubs, reaching over 300 million fans, will drive global growth by creating compelling experiences and content that deepen their connection with fans worldwide, including behind-the-scenes production, player documentaries and live fan experiences that excite their communities. The 2025 programme offers modular funding for campaigns that engage fans, tell EWC-related stories and enable Club-driven innovation.

“The EWCF Club Partner Program is a cornerstone of our mission to build a sustainable future for esports Clubs worldwide while creating opportunities for organizations from some of the world’s fastest-growing markets. This year’s 40 partnered Clubs represent a diverse and dynamic cross-section of global esports, spanning legacy organizations, rising stars and global powerhouses that collectively define the rich history and the rapidly evolving future of the industry. By investing in their growth, the program will enable Clubs to expand their audience and reach, strengthen their brands, and gain greater visibility through fan-first content, shaping the future of esports as a global sport and mainstream entertainment,” said Faisal Bin Homran, Chief Product Officer at the Esports World Cup Foundation.

With this year’s focus on high-growth regions, the 2025 EWCF Club Partner Programme represents a truly global roster, including six Clubs from China, alongside additions from rapidly expanding markets like Japan, India and LATAM. The full lineup of Clubs, in alphabetic order: 100 Thieves, All Gamers, Bilibili Gaming, Cloud9, Edward Gaming, EVOS, FaZe Clan, Fnatic, FURIA, G2 Esports, Gaimin Gladiators, Gen.G, Gentle Mates, HEROIC, JD Gaming, Karmine Corp., Movistar KOI, LEVIATAN, LOUD, MOUZ, NAVI, NIP.eStar, ONIC, POWR, REJECT, S8UL, Sentinels, T1, Team BDS, Team Falcons, Team Liquid, Team RRQ, Team Secret, Team Spirit, Team Vitality, Twisted Minds, Virtus.pro, Weibo Gaming, Wolves Esports, ZETA DIVISION.

The 2025 Club Programme applications in China were supported by Tencent E-Sports, who have facilitated the process for 20 Clubs that have applied. Six Clubs were selected, including All Gamers, Bilibili Gaming, Edward Gaming, JD Gaming, Weibo Gaming and Wolves Esports—China’s most dominant teams, engaging over 125 million Chinese fans through gaming, entertainment and lifestyle content. Additionally, eStar, as part of NIP, has also been added to the lineup, further serving the expansion of the Club Partner Programme in China and activating Chinese fans.

All Clubs were selected through a rigorous evaluation process that reviewed nearly 200 applications. This included assessing their competitive track record in the Club Championship in 2024, their potential across multiple games, social media presence, fan engagement and their strategic plans for activating their global esports audience. Eight Clubs received direct invitations based on their EWC 2024 Club Championship ranking, while the remaining spots were allocated through an open application process. Nineteen Clubs joined for the first time, and 21 returned from the inaugural year.

“Esports is evolving faster than ever, and the EWCF Club Partner Program is driving that evolution by giving Clubs the tools to grow, engage fans, and compete at the highest level. EWC 2024 was a defining moment for us—winning points in five games, two podium finishes, and securing a top-four finish at the Club Championship. The scale and energy of the event proved just how influential esports has become. We’re proud to be part of the program again, fueled by the enthusiasm of French fans who continue to support and inspire us as we look to elevate our game, win as many tournaments as possible, and carry Team Vitality’s colours high on the biggest stage in esports,” said Fabien “Neo” Devide, Chairman and co-founder of Team Vitality.

“As one of the fastest growing esports organizations in North America, we are delighted to join the EWCF Club Partner Program. Continuing the momentum of our success in 2024, including a major win in VALORANT and significant growth across our social channels reaching millions of fans in North America and beyond, the addition of VALORANT to the Esports World Cup is the perfect time for us to become an official partner and deliver new and exciting content to an even wider audience,” said Rob Moore, CEO of Sentinels.

“Since Day One, All Gamers has chased esports glory—pushing non-stop for over 20 years. With years of hard work from our teams, we’ve scored big wins in top games and trained legends in the scene. Competing at the 2024 EWC against the world’s best, that fire burns bright. Now joining EWCF’s Club Partner Program, here’s our hope: When fans worldwide see Chinese esports through AG, they won’t just recall epic comebacks, but our crew’s unstoppable spirit—cutting through challenges like a blade. That combination of grit and grace—that’s China’s gift to the global esports race,” said Le Kedeng, Chairman of All Gamers.

Membership in the EWCF Club Partner Programme is subject to annual renewal in line with the Programme’s requirements, reflecting the dynamic nature of the esports industry. A Club’s participation in the programme does not guarantee a spot at the Esports World Cup 2025. All Clubs are required to qualify through official qualification pathways to earn their spot in each game’s EWC tournament.

The post Esports World Cup Foundation Announces 40 Clubs Selected for its $20M Club Partner Programme appeared first on European Gaming Industry News.

Africa

Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25

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Mind Sports South Africa’s Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen,  dominated IESF’s AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.

To qualify for IESF’s World Esports Championships 2025 (WEC25), South Africa’s Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.

South Africa’s Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.

The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.

MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.

The full team to represent South Africa at15H00 on 21 June 2025 is:

Name Club Nick Province
Jessica Eleez Greeff (Capt.) ZAG Academy heartjess KwaZulu Natal
Avonique van Rooyen ZAG Academy avo Gauteng
Kiera McCallum ZAG Academy queen KwaZulu Natal
Megan van der Westhuizen ZAG Academy m3gz Gauteng
Kalee Ludick ZAG Academy creative Gauteng

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Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space

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Global esports organisation Gen.G Esports (Gen.G) announced the official grand opening of GGX (Gen.G Gaming Xperience), a multi-dimensional cultural gaming space that brings its brand philosophy to life to an offline space in the heart of Seoul. Launching on Saturday, June 21, GGX marks the first-ever flagship venue by an esports brand that redefines the traditional PC café, offering a high-performance gaming zone alongside curated lifestyle experiences across food, merchandise, community and coaching.

Located near DDP, a cultural and artistic landmark in Seoul at Dongdaemun History & Culture Park Station, GGX spans 1570 square meters and includes 252 premium gaming stations equipped with top-tier specs. Each seat features NVIDIA RTX 5070 GPUs, LG UltraGear monitors, Logitech gaming peripherals, ultra-fast internet and Gen.G x SIDIZ custom-designed gaming chairs, with an estimated hardware value of KRW 4.5 million (USD 3300) per station, delivering a fully immersive play environment.

More than just a gaming space, GGX will act as Gen.G’s flagship space – an open, ever-expanding ecosystem where brands, fans and creators come together to create a unique experience. From concept to execution, GGX was co-developed with industry-leading partners such as Otoki, Monster Energy and SIDIZ, creating a space that blends gaming, content and community in new ways.

Inside GGX, visitors can enjoy a variety of immersive experiences, including:

“OTOKI G.ROUND”, a food & beverage lounge co-developed with Otoki, offering exclusive signature menu items

An iconic photo spot and photo booth featuring GenRang, Gen.G’s official mascot

A merchandise store, showcasing Gen.G uniforms, exclusive partner collaboration items and GGX-limited items

A community lounge with a capacity for over 100 people – designed as a space for fans to connect and share their passion for gaming, and engage in community-driven activities.

In collaboration with Gen.G Global Academy (GGA), GGX also offers coaching programmes and skill-up classes for gamers of all levels. Led by former pro players, these sessions include in-depth strategic game analysis, aim training and team-based gameplay. The venue will also host regular fan meetups, watch parties and branded community events, creating a dynamic environment for fans to connect and grow together.

Steve Lee, Head of Partnerships at Gen.G, said: “GGX goes beyond just gaming – it’s a cultural hub where fans, players, and brands come together to create meaningful experiences. Through spaces like this and continued innovation, Gen.G aims to lead the sustainable growth of the esports industry.”

GGX is operated by Superplay, a leading IP management company in the gaming and esports space, with proven experience designing fan-centric spaces such as T1 Basecamp Hongdae, KT Rolster R Café and Genshin PC Lounge. Superplay and Gen.G co-developed GGX over several months, from spatial design to branded content and programming.

Junghyun Kim, CEO of Superplay, said: “After months of development with the Gen.G team, we’re proud to finally unveil GGX. We hope it becomes a must-visit destination for gaming and esports fans from Korea and around the world.”

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Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh

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EWC to open with a celebration of gaming culture on July 10, 2025, connecting global fans through the power of music on the world’s biggest esports stage.

The Esports World Cup Foundation (EWCF) today announced that global music icon Post Malone will headline the Opening Ceremony of the Esports World Cup 2025, taking place on July 10, 2025 in Riyadh, Saudi Arabia. Post Malone’s performance will kick-off a seven-week event that brings together gaming, music, and culture, reflecting the EWC’s role advancing gaming as mainstream entertainment for a digital generation.

A 9x diamond-certified global artist and lifelong gamer, Post Malone has deep roots in the esports and gaming community –  streaming Call of Duty: Warzone, PUBG, and Hunt: Showdown on Twitch, and collaborating with developers on in-game events, including a recent crossover with Apex Legends. His exclusive live performance will open EWC 2025, blending chart-topping sound with a celebration of gaming culture on the world’s premier competitive stage.

“Esports is becoming a global cultural force – where music, storytelling, and competition converge to create moments that are not just seen, but felt,” said Mike McCabe, Chief Operating Officer, of the Esports World Cup Foundation. “With Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music – a universal language that brings fans together and defines the cultural future of esports.”

“This year’s Opening Ceremony will deliver a fresh take on the classic story of ambition, resilience and progress, told through the lens of EWC. ” added Ariel Horn, Executive Producer of the Esports World Cup Foundation. “It’s exciting and new. So many game genres converging on one global stage, the music fuels the competitive fire at the heart of this event and this industry, and Post Malone is the perfect voice to carry that passion and celebrate the beginning of an historic event.”

This announcement follows the launch of EWC Music, a long-term initiative to create an original music identity for the Esports World Cup and establish music as a core pillar of the fan cultural experience. The programme began on April 27 with the recording of a four-track music suite at the legendary Abbey Road Studios, featuring original compositions by acclaimed music collectives 2WEI and Hollywood Scoring. Through original scores, global artist collaborations, and fan-focused soundtracks, EWC Music is designed to connect global audiences through a shared emotional language that elevates every moment of the competition – from broadcast to live stages.  Additional artists, performances, and music-driven collaborations will be revealed in the coming weeks as part of the wider EWC Music program.

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.

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