

Asia
eStar Gaming Announces its Intention to Collaborate with Dalian Young Boy Football Club
China’s leading esports brand, eStar Gaming, a subsidiary of NIP Group announced its intention to collaborate with Dalian Young Boy Football Club. This partnership aims to explore innovative business models that blend digital and traditional sports realms, enhancing urban culture, tourism and the consumer economy through the power of sports.
Kui Wang, Investor and Chairman of Dalian Young Boy Football Club, said: “We are delighted to partner with eStar Gaming, a pioneer in the esports industry. Esports resonates with the youth, offering a dynamic platform for engagement. Our ‘esports+ football’ collaboration is set to spark excitement and innovation, enriching the traditional sport of football with new dimensions. We are confident that this alliance with NIP Group, the first listed Chinese esports company on Nasdaq, will propel Dalian Young Boy and Dalian football into uncharted territories, while our exploration in the integration between esports and traditional sports will pave the way for sustainable growth in both industries.”
Hang “Allen” Sui, Chief Operating Officer of NIP Group, said: “This cross-industry partnership is a groundbreaking step towards integrating esports and football. The synergy between our organizations will deliver unparalleled fan experiences. We anticipate expanding our collaboration with Dalian Young Boy to include cultural exchanges, tourism promotion, and esports festivals, exploring the full potential of digital-inclusion.”
Esports has become an exceptional medium for the younger generation to engage with traditional sports culture and socialize. In late August, Nuoyan and Orange, eStar Gaming’s representative players, engaged in an inaugural exchange with Dalian Young Boy Football Club, experiencing a day in the life of a football player. The event saw a jersey exchange between Dong Chen, General Manager of Dalian Young Boy Football Club, and the eStar Gaming players, with active participation from athletes Weijie Mao, Pengyu Zhu, Shan Huang and Ge Qu.
The integration of esports and traditional sports has emerged as a focal point for both sectors. According to the Esports Working Committee of the China Audio-Video and Digital Publishing Association, the domestic esports industry reached approximately 490 million users in 2023, with over 300 million being young users. This integration is poised to align with the entertainment preferences of the youth, revitalizing sports culture in a manner that reflects the new era and fostering “out-of-the-box” growth for traditional sports and local cultural tourism.
The post eStar Gaming Announces its Intention to Collaborate with Dalian Young Boy Football Club appeared first on European Gaming Industry News.
Asia
ExitLag Partners with TALON Esports

ExitLag, created to help enhance internet connections and reduce latency through its multi-path technology, announced it has partnered with TALON, one of the most prominent esports organisations in the APAC region. As part of this collaboration, ExitLag will become an official sponsor of TALON Esports, supporting their teams competing in League of Legends (Taiwan), Valorant (South Korea), Dota 2 (Philippines) and ROV (Thailand).
With this partnership, ExitLag reinforces its commitment to supporting top-tier esports teams and players by optimising their connectivity and ensuring a smoother, lag-free competitive experience. Talon Esports has established a formidable reputation as a dominant force in competitive gaming across the APAC region. By sponsoring TALON, ExitLag strengthens its expansion into the Asian gaming market, ensuring that professional and amateur gamers alike have access to superior network performance.
“Esports is built on the foundation of precision, speed, skill, and seamless gameplay. At ExitLag, we are dedicated to providing competitive gamers with the best possible connection to compete at their highest level. Partnering with TALON Esports allows us to further our mission of eliminating connectivity barriers and enhancing the performance and experience of top esports players competing across multiple titles globally,” said Lucas Stolze, CEO of ExitLag.
ExitLag’s proprietary multi-path technology optimises data routing in real-time, reducing lag, packet loss and jitter to deliver the most stable gaming experience possible. Through this partnership, ExitLag will work closely with TALON’s teams across various titles, ensuring that their players can focus entirely on performance without network limitations.
“We’re thrilled to welcome ExitLag as a partner. In professional esports, every millisecond matters. ExitLag’s cutting-edge technology will provide our players a crucial competitive edge, ensuring they can perform at their peak without worrying about connectivity issues,” said Sean Zhang, CEO of TALON Esports.
As ExitLag continues its rapid growth in the Asia-Pacific region, this partnership underscores its dedication to empowering esports athletes with world-class network solutions. Fans can look forward to exciting activations, exclusive content, and engagement opportunities as ExitLag and TALON Esports work together throughout the season.
“As we expand our footprint in Asia, partnering with TALON Esports is a testament to our dedication to providing the best connectivity solutions for competitive gamers in the region. We are excited to work closely with TALON’s teams and help elevate their performance to new heights,” said Josh Wong, Asia Market Lead of ExitLag.
The post ExitLag Partners with TALON Esports appeared first on European Gaming Industry News.
Asia
HERO ESPORTS Asian Champions League: 6 Spots for Esports World Cup Up for Grabs in Teamfight Tactics Tournament
The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Asia’s leading Esports company Hero Esports, has announced that a total of six spots for the Esports World Cup are up for grabs in ACL Teamfight Tactics Tournament. Details regarding the tournament format, schedule and prize pool have also been unveiled.
The ACL Teamfight Tactics Tournament is set to commence on April 15 and will conclude on May 18. The total prize pool for the tournament amounts to $150,000, with six teams earning direct entry to the Esports World Cup.
Unlike previous Teamfight Tactics events, the ACL Teamfight Tactics Tournament features a 4V4 team battle format. This emphasis on teamwork will offer the audience a fresh and engaging viewing experience.
The ACL Teamfight Tactics Tournament is structured into three stages: Regional Qualifiers, Asian Challenge and ACL Grand Finals.
Registration for the tournament will open on March 23 and close on March 31. Teams must register in groups of four players. The Regional Qualifiers will be divided into APAC and CN regions. The eight highest-ranking teams from the APAC region and the seven highest-ranking teams from the CN region will qualify for the Regional Qualifiers. Team rankings are determined by the total points accumulated by the top three players in each team at the registration deadline. These points are calculated based on performance in the TFT Open, Tactician’s Crown and Regional Finals over the latest three seasons.
In the Regional Qualifiers, four teams from each region (APAC and CN region) will advance to the Asian Challenge through online competitions. The APAC Qualifier will take place from April 15 to 18, whereas the CN Qualifier is scheduled from April 24 to 27. Additionally, the top three teams from each region will secure spots in the Esports World Cup, while the fourth and fifth teams from each region will qualify for the Last Chance Qualifier of EWC.
In the Asian Challenge, which will take place from May 8 to 11, a total of eight teams from the Regional Qualifiers will compete for three spots in the Finals.
The post HERO ESPORTS Asian Champions League: 6 Spots for Esports World Cup Up for Grabs in Teamfight Tactics Tournament appeared first on European Gaming Industry News.
Asia
DSTGAMING to Participate in ASEAN Gaming Summit 2025

DSTGAMING is going to Participate in the ASEAN Gaming Summit 2025, taking place on March 17-19 at Shangri-La The Fort, BGC, Manila. At Stand AGSB01, the company will showcase its latest innovations.
The company said: “We are excited to announce our participation in the ASEAN Gaming Summit 2025, taking place from March 17-19 at Shangri-La The Fort, BGC, Manila. As one of the leading providers of cutting-edge iGaming solutions, we look forward to engaging with industry leaders, partners, and innovators to explore the future of gaming technology. We are looking forward to meeting you at Stand AGSB01 at this event.
“Southeast Asia’s gaming industry is evolving rapidly, and we are committed to staying ahead of the curve with advanced solutions that empower operators and enhance market growth. At the summit, we will showcase our advancements in gaming technology, including seamless payment integrations, and highly customizable platform solutions tailored to the needs of both new and established businesses.
“The ASEAN Gaming Summit is known for fostering industry collaboration and discussions on regulatory trends, technological advancements, and business strategies. With regulatory landscapes in the region constantly shifting, we provide flexible, scalable, and fully compliant solutions to help operators confidently navigate these challenges.
“Attendees visiting our exhibit will get an exclusive look at our state-of-the-art tools designed to boost player engagement, streamline operations, and ensure a secure and immersive gaming environment. From AI-powered personalization features to multi-currency and crypto-friendly payment systems, DSTGAMING technology is built to meet the demands of a dynamic market.
“As the Asian gaming industry continues to grow, DSTGAMING remains dedicated to equipping our partners with the necessary tools, expertise, and support to achieve long-term success. Join us at the ASEAN Gaming Summit 2025 and discover how our innovative solutions can help you thrive in the competitive iGaming landscape. We invite all attendees to visit us at Stand AGSB01 to explore our full suite of solutions.”
The post DSTGAMING to Participate in ASEAN Gaming Summit 2025 appeared first on European Gaming Industry News.
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