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European Gaming Congress 2024
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SIS and bet365 expand H2H Global Gaming League™ presence in US with esports products now live in Ohio and Arizona

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SIS Content Services, part of the SIS Group (Sports Information Services), has further expanded its United States footprint with bet365 offering its H2H Global Gaming League™ (H2HGGGL) eBasketball and eSoccer games in Ohio and Arizona.

After bet365 successfully launched H2HGGL eBasketball in New Jersey in late 2022, the product has since gone live in Colorado, Kentucky and, most recently, Ohio and Arizona. The product set has further expanded through the launch of eSoccer games, with bettors now enjoying the full range of industry-leading H2HGGL esports content.

Developed specifically for betting, SIS produces over 150,000 H2HGGL events annually, providing a full end-to-end solution with integrity at its core.

The short-form, events-based esports product, which sees professional gamers compete in eBasketball and eSoccer games from SIS’ self-contained UK studios, is proven to deliver superior margins around the clock, adding as much as 10% in value in the basketball and soccer verticals on sportsbook platforms.

The products feature ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics.

Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “We are rapidly expanding the presence of our H2H Global Gaming League™ across the US, which is significantly boosting engagement and margin for our partners. With content live in five states, our relationship with long-term partner bet365 has been further strengthened as we continue to assist them with growth in the region.”

Michele Fischer, Vice President, SIS Content Services, said: “We are thrilled that our esports products are now live in Ohio and Arizona. Both states have significant fan engagement in professional and college sports, and the H2H Global Gaming League™ has already shown to have positive appeal to the bet365 customer base.”

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European Gaming Congress 2024 (Warsaw, Poland)

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Play’n GO announces new operator partnership with bet365 in New Jersey

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Ground-breaking partnership sees over 50 classic Play’n GO titles available to bet365 players in the Garden State

Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership in the state of New Jersey with leading operator bet365.

This partnership will be Play’n GO’s sixth in New Jersey, and sees legendary Play’n GO titles available to players in the state, including Book of Dead, Rise of Olympus 100, and Colt Lightning.

Play’n GO is now live in five US states and 30 jurisdictions around the world, with a mission to be live in every regulated market worldwide.

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European Gaming Congress 2024 (Warsaw, Poland)

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “Adding an operator of bet365’s caliber is always exciting and we’re looking forward to seeing our games live with them in New Jersey, one of our most important markets. It’s been a great year for Play’n GO in the US, and we’re proving that a sustainable, player-safety-led approach is the way to success in all regulated markets. We’re looking forward to many years of prosperity with bet365 in the United States, replicating our joint success back in Europe where our businesses first began working together.”

A bet365 spokesperson said: “We are proud to extend our partnership with Play’n GO into the New Jersey market. We’re determined to offer the best player experience in every market we operate in, and adding Play’n GO’s content to our platform is important to that mission.”

 

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INSPIRED ENTERTAINMENT AND BET365 EXPAND PARTNERSHIP TO DELIVER PREMIUM IGAMING CONTENT IN PENNSYLVANIA

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Inspired Entertainment, Inc. a leading provider of B2B gaming content, technology, hardware, and services, is pleased to announce the expansion of its partnership with bet365, a premier online gambling operator and longtime partner.

The expanded partnership marks the second North American market launch for Inspired’s iGaming content in just two months, following its successful launch in New Jersey. With this addition, bet365 will now offer a diverse portfolio of online games to players in both Pennsylvania and New Jersey.

“We’re thrilled to be expanding our partnership with bet365,” said Brooks Pierce, President and CEO at Inspired. “Our goal is to deliver high-quality content that meets the evolving needs of players in North America. bet365 knows what its customers want and we’re confident that we can drive growth and provide an exceptional gaming experience for bet365’s Pennsylvania customers.”

The expanded partnership solidifies Inspired’s position as a leading provider of gaming solutions in North America and demonstrates its commitment to delivering innovative and engaging content to players across the region.

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European Gaming Congress 2024 (Warsaw, Poland)

A bet365 spokesperson said: “We’re thrilled to be expanding our partnership with Inspired, in a milestone announcement for bet365. The partnership marks a significant advancement in our US expansion, showcasing our commitment to providing the most innovative and engaging gaming experience.”

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WHITE HAT STUDIOS FURTHER ACCELERATES US GROWTH WITH BET365 PARTNERSHIP!

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House of brands provider launches games in Pennsylvania with the leading global operator.

White Hat Studios, the ‘house of brands’ provider to the United States iGaming industry, is bolstering its reach in two states after securing a new content agreement with global sportsbook and online casino operator bet365.

The latest partnership sees White Hat Studios’ portfolio of immersive titles made available on bet365’s casino platform initially in Pennsylvania, including popular branded titles such as Peaky Blinders™, Wolf Legend™ Megaways™ and Bankin’ Bacon™.

Players of bet365 will also be able to enjoy White Hat Studios’ selection of dedicated table games, as well as the widely popular Jackpot Royale™ progressive mechanic that has solidified the company’s distinctive edge in the bid to be the leading provider in the US.

The deal will continue to strengthen White Hat Studios’ position across Pennsylvania, where its titles are already resonating well with players.

Daniel Lechner, SVP Sales & Marketing at White Hat Studios, said: “We’re excited to partner with bet365 and integrate our award-winning range of games into their online casino offering in Pennsylvania.

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European Gaming Congress 2024 (Warsaw, Poland)

“The operator’s prominent market position makes it a key player in the US market, and we are confident that bet365’s impressive customer base will enjoy the immersive and innovative qualities of our portfolio.”

Spokesperson at bet365, said: “We are thrilled to be welcoming White Hat Studios onto the bet365 platform across Pennsylvania.

“Supplying our players with the most entertaining sportsbook and online casino offering is integral to our continued long-term growth strategy in the US and partnering with the house of brands provider will help us succeed in accomplishing these goals.”

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