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eSports
Esports World Cup and The Esports Awards Announce Three-year Partnership
The Esports Awards and the Esports World Cup Foundation (EWCF) have announced a three-year partnership that brings the world’s most prestigious esports awards ceremony and platform to the Esports World Cup, the world’s largest gaming festival set to take place this summer in Riyadh, Saudi Arabia.
The 2024 Esports Awards will be held on August 24 in Riyadh as a dynamic gala that honours the best in esports from every corner of the globe, celebrating clubs, athletes, content creators, games and more. The partnership ensures that the Esports Awards will deliver on a grander scale than ever before, with elevated experiences at the Lifetime Achievement mixer, Red Carpet Event, Esports Village and the awards ceremony itself. Fans can vote on awards finalists when they are revealed on June 27.
Since its inception in 2015, the Esports Awards has earned a reputation for recognising excellence in esports globally and supporting initiatives to grow the industry. Over the past decade, it has evolved from a London dinner event into the premier global awarding body and de-facto platform for esports recognition.
The global red carpet event has hosted unforgettable events in London, Dallas, and Las Vegas and now comes to Saudi Arabia for the first time. Last year’s star studded ceremony attracted over 22 million viewers and saw some of the biggest brands, athletes and publishers take home thirty awards across Entertainment, Industry, Creative, Pro, On-Air Talent and Collegiate categories. The event also secured a Guinness World Record for largest digital video game display when WWE superstars and gaming legends alike played Pac-Man on a 100,000 square foot screen.
As the industry advances, acknowledging the events shaping competitive gaming’s future is crucial. By hosting its annual event in a significant and growing esports hub like Saudi Arabia, the Esports Awards can further its mission alongside the Esports World Cup, one of the most exciting esports events of the year.
“Partnering with the Esports World Cup enables us to offer an even more exceptional experience to our nominees, guests and viewers. The Esports Awards have always been dedicated to celebrating incredible achievements in esports, so we naturally saw the opportunity to join forces with EWC in Riyadh as an excellent fit. The Middle East is home to one of the fastest growing and most passionate esports communities in the world and I’m delighted to be bringing the awards to the region for the first time. I cannot wait for this year’s ceremony, which I expect will be the most impressive and memorable one yet,” Michael Ashford, CEO of Esports Awards, said.
“Hosting the Esports Awards in Riyadh enriches the Esports World Cup, bringing the entire world together to commemorate esports excellence. Here, we can support the Esports Awards as a valuable bridge between Eastern and Western audiences. The Esports Awards is a fantastic gala that celebrates stakeholders from across the global esports ecosystem, recognizing not only competitive greatness but also greatness in production, broadcasting, leadership, creative design and more. I’m excited to attend the Esports Awards this year in Riyadh and honor the best in esports,” Ralf Reichert, CEO of Esports World Cup Foundation, said.
The post Esports World Cup and The Esports Awards Announce Three-year Partnership appeared first on European Gaming Industry News.
eSports
Abios partners with Kindred Group to provide full esports betting solutions
![abios-partners-with-kindred-group-to-provide-full-esports-betting-solutions](https://igamingradio.com/wp-content/uploads/2025/02/138544-abios-partners-with-kindred-group-to-provide-full-esports-betting-solutions.png)
New partnership will see Kambi’s Esports division deliver its full suite of esports products, including odds via Kambi’s Odds Feed+ API, to Kindred’s in-house sportsbook
Abios, a leading esports data and odds provider and part of Kambi Group, is pleased to announce a multi-year partnership with Kindred Group, one of the world’s leading online betting and gaming operators, to provide its full range of best-in-class esports betting solutions.
Abios will supply its complete esports package, including odds, data, widgets and always-on content, to Kindred’s Unibet and 32Red brands, providing the operator’s in-house sportsbook with unrivalled esports betting experiences.
Leveraging Kambi’s Odds Feed+ API, Abios will deliver its high-uptime odds feed which includes comprehensive esoccer and ebasketball coverage, as well as leading esports titles such as Counter-Strike 2, League of Legends, Dota 2 and VALORANT. Utilising automated modelling, Abios’ low latency odds feed utilises official tournament data to power leading features such as bet builder and player props.
The new agreement is in addition to the Esports odds service Abios currently provides to Kindred as part of Kambi’s Turnkey Sportsbook service.
Anton Janér, Managing Director and Co-founder of Abios, said: “We are delighted to strengthen our partnership with Unibet and the wider Kindred Group, a leader in the global sports betting and gaming market. This agreement showcases the value of Abios’ full esports odds packages and our ability to deliver innovative solutions that meet the evolving needs of operators and enables them to reach new audiences through the growth of esports.”
Ben Colley, Sportsbook Director of Kindred Group, added: “Esports continues to grow in popularity, and it’s essential that we offer our customers the best possible experience in this exciting category. Extending our partnership with Abios via Kambi’s Odds Feed+ API and leveraging their deep expertise and esports odds solutions ensures we remain at the forefront of esports betting, delivering unparalleled products and services to our players.”
The post Abios partners with Kindred Group to provide full esports betting solutions appeared first on European Gaming Industry News.
eSports
BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES
![betby-to-power-softlabs’-esports-portfolio-with-betby-games](https://igamingradio.com/wp-content/uploads/2025/02/138518-betby-to-power-softlabs-esports-portfolio-with-betby-games.jpg)
BETBY, a leading sportsbook supplier, has announced a strategic partnership with iGaming provider Softlabs, in an agreement that will further increase the reach of its proprietary esports product. Through this partnership, BETBY’s award-winning esports solution, BETBY Games, will be made available to all operators on Softlabs’s partner network.
Softlabs will be seeking to to leverage the BETBY Games proven content that delivers fast-paced wagering action on a content lineup, which includes eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and eStreet Soccer. This will provide its partners with over 60 tournaments featuring over 350 markets, and 245,000 live matches per month.
“Softlabs has built a strong reputation in the industry and we are thrilled to join forces with them,” said Kirill Nekrasov, Head of BETBY Games. “This partnership allows us to extend the reach of BETBY Games and provide Softlabs with an even richer esports portfolio. Together, we’re pushing the boundaries of innovation in the esports betting landscape.”
Dmitrii Borodint, Chief Product Officer at Softlabs, commented: “Partnering with BETBY marks an exciting new chapter for us. The exceptional quality and variety of BETBY Games content will provide our clients and their players with a highly immersive and customizable esports experience, helping us to stand out in an increasingly competitive market.”
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eSports
Sony’s INZONE Becomes Main Partner of VCT EMEA
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Sony’s gaming gear brand, INZONE, has become the Main Partner and the Official Gaming Display Partner of VCT EMEA for the next two years.
The gaming gear brand has previously supported the VCT as the Official Headset Partner and currently sponsors two VALORANT teams: Fnatic (EMEA) and ZETA DIVISION (APAC).
The deal will see INZONE equip the coach rooms, practice areas and co-stream rooms with top-of-the-range INZONE M10S OLED monitors, giving players, teams and broadcast partners the opportunity to use and test the equipment. In addition, fans attending the Riot Games Arena in Berlin will also get the chance to try out the monitors at the 1v1 station in the fanzone during VCT EMEA showdays.
“INZONE has become a major player in the pro-gaming performance scene, so we’re delighted to bring them on board as a partner of VCT EMEA for the next two years. Their continued support of our esports scene and commitment to serving the evolving needs of the gaming community through cutting-edge technology makes this a truly exciting collaboration,” Daniel Ringland, Head of VALORANT Esports EMEA, said.
The post Sony’s INZONE Becomes Main Partner of VCT EMEA appeared first on European Gaming Industry News.
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