

eSports
Esports World Cup and The Esports Awards Announce Three-year Partnership
The Esports Awards and the Esports World Cup Foundation (EWCF) have announced a three-year partnership that brings the world’s most prestigious esports awards ceremony and platform to the Esports World Cup, the world’s largest gaming festival set to take place this summer in Riyadh, Saudi Arabia.
The 2024 Esports Awards will be held on August 24 in Riyadh as a dynamic gala that honours the best in esports from every corner of the globe, celebrating clubs, athletes, content creators, games and more. The partnership ensures that the Esports Awards will deliver on a grander scale than ever before, with elevated experiences at the Lifetime Achievement mixer, Red Carpet Event, Esports Village and the awards ceremony itself. Fans can vote on awards finalists when they are revealed on June 27.
Since its inception in 2015, the Esports Awards has earned a reputation for recognising excellence in esports globally and supporting initiatives to grow the industry. Over the past decade, it has evolved from a London dinner event into the premier global awarding body and de-facto platform for esports recognition.
The global red carpet event has hosted unforgettable events in London, Dallas, and Las Vegas and now comes to Saudi Arabia for the first time. Last year’s star studded ceremony attracted over 22 million viewers and saw some of the biggest brands, athletes and publishers take home thirty awards across Entertainment, Industry, Creative, Pro, On-Air Talent and Collegiate categories. The event also secured a Guinness World Record for largest digital video game display when WWE superstars and gaming legends alike played Pac-Man on a 100,000 square foot screen.
As the industry advances, acknowledging the events shaping competitive gaming’s future is crucial. By hosting its annual event in a significant and growing esports hub like Saudi Arabia, the Esports Awards can further its mission alongside the Esports World Cup, one of the most exciting esports events of the year.
“Partnering with the Esports World Cup enables us to offer an even more exceptional experience to our nominees, guests and viewers. The Esports Awards have always been dedicated to celebrating incredible achievements in esports, so we naturally saw the opportunity to join forces with EWC in Riyadh as an excellent fit. The Middle East is home to one of the fastest growing and most passionate esports communities in the world and I’m delighted to be bringing the awards to the region for the first time. I cannot wait for this year’s ceremony, which I expect will be the most impressive and memorable one yet,” Michael Ashford, CEO of Esports Awards, said.
“Hosting the Esports Awards in Riyadh enriches the Esports World Cup, bringing the entire world together to commemorate esports excellence. Here, we can support the Esports Awards as a valuable bridge between Eastern and Western audiences. The Esports Awards is a fantastic gala that celebrates stakeholders from across the global esports ecosystem, recognizing not only competitive greatness but also greatness in production, broadcasting, leadership, creative design and more. I’m excited to attend the Esports Awards this year in Riyadh and honor the best in esports,” Ralf Reichert, CEO of Esports World Cup Foundation, said.
The post Esports World Cup and The Esports Awards Announce Three-year Partnership appeared first on European Gaming Industry News.
Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”
The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.
Asia
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
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