Asia
Indian Esports stakeholders reflect on historic year for video-gaming industry; share outlook for upcoming year
A groundbreaking year for Indian Esports, marked by participation in the Asian Games 2022, witnessed global triumphs, mainstream recognition, and brand investments, laying the foundations for a successful 2024
The year 2023 has been defined by a multitude of key events and accomplishments for Indian Esports. The ‘Leveling up: State of India Gaming FY’23’ report by Lumikai in collaboration with Google states that India was home to 568 Mn gamers in FY23. The country’s gaming market hit $3.1 Bn in FY23 and is projected to reach $7.5 Bn by FY28, growing at a CAGR of 20%.
The Indian contingent’s participation in the Asian Games 2022, where Esports debuted as an official medal sport, and the remarkable fifth-place finish secured by the League of Legends team emerged as the year’s crowning achievement that showcased the nation’s Esports prowess on the international stage. S8UL, India’s premier Esports organization, added to this triumph by winning the first-ever ‘Global Impact on Mobile Gaming’ at the MOBIES Awards as well as the ‘Content Creator of the Year’ award at the global Esports Awards 2023.
Mr. Animesh Agarwal aka 8Bit Thug, Founder and CEO of 8Bit Creatives and S8UL, reflected on these milestones, stating, “The recognition on the global stage including our country’s talented contingent competing at the Asian Games 2022 and S8UL achieving unprecedented success elevated the industry’s status. The stigma surrounding gaming as a career choice has dissipated, opening new opportunities for aspiring gamers and legitimizing Esports as a viable and respected profession.”
The year also witnessed a transformative influx of brands into the Esports ecosystem, with notable examples such as IQOO SOUL’s historic title sponsorship with Team SOUL. Mr. Animesh Agarwal highlighted the significance, saying, “The increasing involvement of non-endemic brands, their entry into the gaming space, and the rise of official tournaments have reshaped the industry’s landscape. IQOO SOUL’s title sponsorship with IQOO highlights the expanding horizons of Esports sponsorships with brands across all domains. The influx of non-endemic brands brings both financial support and broader visibility to gaming creators, organizations, tournaments, and other Esports events.”
The amendments made to the Information and Technology (IT) Act by the Indian government played a pivotal role in distinguishing Esports from real money gaming (RMG). This recognition provided legitimacy to the sector, leading to increased sponsorships and investments.
States like Madhya Pradesh, Bihar, and Uttar Pradesh have also taken proactive steps, with initiatives such as the country’s first esports academy and tournaments. Educational institutions have also embraced Esports with the inclusion of Esports in the curriculum.
Sharing his thoughts on these developments, Mr. Lokesh Suji, Director of Esports Federation of India (ESFI) and Vice-President of Asian Esports Federation (AESF) commented, “The future of Esports is exceptionally bright in India. Through the consistent efforts of ESFI, the Indian government officially recognized Esports as a multi-sport event and categorized it under the Ministry of Youth Affairs and Sports in December 2022. Beyond official recognition, infrastructure development is a critical factor for the sustained growth of the Esports industry. The initiatives by our government and numerous states have laid the groundwork for potential financial backing and infrastructure growth in the coming years. Esports now proudly stands alongside the traditional sports of the country, attracting more players and sponsors to the industry.”
After its temporary hiatus, the triumphant return of Battlegrounds Mobile India (BGMI) this year was an instrumental factor for the Indian Esports industry. Emphasizing the resilience and growth, Mr. Rohit Agarwal, Founder & Director, Alpha Zegus noted, “Content solutions have been our top priority in 2023, and it has been an incredible year for us. Titles like BGMI had a comeback that boosted the Esports industry by more than 4x factor, while publishers like RIOT took serious efforts and made massive investments into the Indian gaming space. In numbers, we generated more than 400 pieces of quality content for our partners and saw a 300% growth in content solutions as compared to 2022. In 2024, our efforts are going to continue towards content solutions and experiential marketing, expanding our base to different regions, and bringing more quality to our work.”
As Esports continues its ascent as a global phenomenon, the inaugural Esports World Cup 2024 and the entry of streaming giants like Netflix and YouTube into gaming signal a revolutionary shift for Indian esports in the upcoming year. The convergence of these factors coupled with other trends promises a dynamic and transformative year ahead.
Asia
Goa Introduces an Entirely Online Lottery Platform
In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.
Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.
Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”
This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.
The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.
Asia
DigiPlus Interactive Launches “Pusta de Peligro” Campaign
The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.
The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.
Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.
The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.
In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.
The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.
“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.
Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”
The post DigiPlus Interactive Launches “Pusta de Peligro” Campaign appeared first on European Gaming Industry News.
Asia
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.
As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.
Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.
“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.
With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.
The post MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador appeared first on European Gaming Industry News.
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