

eSports
TUNDRA’S NEW ‘TEAMMATE’ UNVEILED
Ballantine’s, the world’s second largest Scotch whisky has teamed up with defending champions Tundra Esports as their Official Spirit Partner for The Dota 2 International 2023, which will be the first ever esports team sponsorship for Ballantine’s. The partnership will see Ballantine’s make its debut on Tundra’s new The International official jersey, which goes on sale on 6th October 2023, which will celebrate those that live the ‘Stay True’ lifestyle, subvert expectations, and do things their own way.
Tundra’s Esports Dota 2 team are the reigning World champions, winning The International in 2022, beating the opposing team in a clean 3-0 sweep. The team has gone on to keep their crown as the DPC WEU Tour 3 top team, and they are one of the clear favourites going into the next Dota 2 The International 2023, which kick offs on 12th October and ends October 29th.
Ballantine’s is a long time champion of self-expression and has a storied history of celebrating people who live life with an independent spirit and have the self-confidence to stay true to themselves, even when faced with challenge, expectation & judgement. It was Tundra’s unwavering commitment to this ‘Stay True’ vision within their unique playstyle that led them, against all expectations, to be the crowning champions of Dota 2 The International 2022 and a perfect partner for Ballantine’s.
The partnership is the latest move by Ballantine’s in the esport space following their partnership earlier this year with BLAST.tv for the 10 year anniversary of CS:GO Majors in Paris. Together, Tundra Esports and Ballantine’s will be launching a series of bespoke behind the scenes content that gets up close and personal with the players.
Afterwork Drinks sees Head Coach Kurtis “Aui_2000” Ling speak on his work day and share his experiences with Ballantine’s. TI Dream Team where the Tundra Team, composed of Jingjun “Sneyking” Wu, Topias “Topson” Taavitsainen, Oliver “Skiter” Lepko, Neta “33” Shapira and Leon “nine” Kirlin will put together a roster of their favourites players giving insight into their picks, plus some words of wisdom Sip of Knowledge for any gamers hoping to go pro in turning their passion into their profession. Alongside this, as part of the partnership, Ballantine’s logo will also be featured on Tundra’s new The International jersey, as well as across Tundra’s social channels, and will also be featured within the Dota 2 in-game team’s flag and banners.
Carleton Curtis, Chief Executive Officer of Tundra Esports, said: “We are honoured to be the first esports team in history sponsored by Ballantine’s the Official Spirit Partner of our Dota 2 roster for the International 2023. This is a brilliant opportunity for us to work together in creating exciting new content and bring fans together around the world.”
eSports
PlayVS Announces Multi-year Partnership with Zenni Optical

PlayVS, the leading esports platform in North America, announced a multi-year partnership with Zenni Optical, the world’s leading online eyewear retailer. This partnership establishes Zenni as the official eyewear partner of PlayVS, bringing exclusive benefits to PlayVS’ esports community.
As part of this collaboration, Zenni will serve as the official eyewear partner of the PlayVS Cup, the annual national esports championship for high school students. The Cup provides top scholastic esports teams from across the country with an opportunity to compete for a national title and earn recognition and awards, including college scholarships. Zenni’s partnership will help power scholarship prizes for Cup finalists, furthering PlayVS’ dedication to empowering students and supporting their educational and athletic ambitions. These scholarships not only aid with alleviating financial strain, but also highlight esports as a viable pathway to academic and professional success.
Zenni’s eyewear will also be included in the prize packages that PlayVS Cup champions and PlayVS Awards winners receive, providing students with high quality eyewear to complement their gaming performance. Additionally, Zenni will offer members of the PlayVS community exclusive discounts on eyewear.
“We are excited to partner with PlayVS and expand our ongoing support of the gaming and esports community. Empowering a dedicated high school esports program that not only will generate awareness around the importance of eye health to a new generation of gamers but also support their academic pursuits is such an amazing opportunity for Zenni to partner with,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical.
Through this partnership, Zenni will also be integrated into PlayVS’ content series, Road to the PlayVS Cup, a set of videos showcasing different esports programs across the nation as they compete to earn a spot in the PlayVS Cup.
“Partnering with Zenni is a natural fit for us as we continue to grow the high school esports community. Zenni shares our commitment to supporting students in both esports and academics. By joining forces with Zenni, we’re empowering students with scholarships and enabling them to partake in healthy competition to foster their esports careers. We’re excited to work together and bring Zenni’s eyewear to our community of gamers,” said Jon Chapman, CEO of PlayVS.
The post PlayVS Announces Multi-year Partnership with Zenni Optical appeared first on Gaming and Gambling Industry in the Americas.
eSports
Genius Sports Signs Partnerships with Bayes Esports and GRID

Genius Sports Limited has signed new partnerships with Bayes Esports and GRID Esports (GRID) to provide sportsbooks with the highest-quality official esports offering.
GRID, as the only game data platform directly working with the game publishers will provide Genius Sports with exclusive access to official live esports data from League of Legends, and VALORANT, the fastest-growing betting esports title, alongside Ubisoft’s Rainbow Six data, and a robust portfolio of CS2 and Dota2 data from the global tournaments by BLAST and Champion of Champions.
Genius Sports’ sportsbook partners will also be able to access official streaming and data visualizations powered by official GRID data.
Bayes Esports is helping power Genius Sports’ esports offering with its highly granular Live Match Data. As the exclusive data partner of key esports tournament organisers such as ESL FACEIT Group, Bayes Esports covers the majority of official live data for Counter-Strike 2 and Dota 2 esports, which brings in some of the highest revenue for sportsbooks.
Genius Sports will further enhance its offering with Bayes Esports’ data product suite, including low-latency video and live data-powered widgets. Select Genius Sports products will be available through Bayes Esports’ distribution in return.
Going forward, Genius Sports will provide sportsbooks worldwide with an end-to-end esports trading product across pre-match and in-play, powered by ultra low-latency data to guarantee sharp odds and maximum market uptime. Through this product, sportsbooks can unlock new revenues by reaching a highly engaged audience with high-octane, year-round content.
“We are thrilled to announce these new partnerships with Bayes and GRID, two leaders in their field, to create an unrivalled esports content suite for our sportsbook partners. As the new home of esports for sportsbooks, we will provide our partners with the highest-quality data and odds on the most prestigious titles in the sport,” said Matt Stephenson, Global Partnerships Director at Genius Sports.
The post Genius Sports Signs Partnerships with Bayes Esports and GRID appeared first on European Gaming Industry News.
eSports
DACH CS Joins as Member of Esports Integrity Commission

The Esports Integrity Commission (ESIC) has announced that DACH CS GmbH (DACH CS), a tournament organiser seeking to revitalise competitive Counter-Strike in Germany, Austria and Switzerland, has officially joined ESIC membership.
By joining ESIC, DACH CS commits to upholding the highest standards of competitive integrity. The membership requires the league to implement ESIC’s Integrity Programme across all of its tournaments, tackling key issues such as match-fixing, cheating, and doping, fostering a culture of fair play within the region.
As an ESIC member, DACH CS will integrate ESIC’s codes of conduct, actively cooperate in investigations, and enforce ESIC’s rulings. This commitment aligns DACH CS with global best practices, ensuring that the DACH Counter-Strike esports scene operates with a proven integrity framework.
Stephen Hanna, Chief Executive Officer of ESIC, said: “DACH CS’s dedication to rebuilding and strengthening the competitive Counter-Strike scene in the DACH region makes them a valuable addition to ESIC’s growing membership. Their commitment to competitive integrity and fair competition aligns perfectly with our mission to safeguard esports. We look forward to working closely with them to support a sustainable and transparent ecosystem for players, teams, and stakeholders in the region.”
Anton Christoph, Founder & Managing Director of DACH CS, said: “At DACH CS, we’re on a mission to take the Counter-Strike Scene in Germany, Austria, and Switzerland to old and new heights! We’re super excited to be joining forces with ESIC, as we’re confident that this is a vital step in keeping our community’s most prized values at the heart of our operations. By teaming up with ESIC and aligning with their globally recognised integrity standards, we’re making a promise to you, our players, teams and stakeholders, to provide a competitive environment that’s both trusted and well-structured. We are excited to work closely with ESIC to build a sustainable and respected esports landscape in the DACH region.”
The post DACH CS Joins as Member of Esports Integrity Commission appeared first on European Gaming Industry News.
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