Central Europe
Esports Betting in Central & Eastern Europe: Oddin.gg Sponsors Hipther’s GamingTECH CEE
HIPTHER Agency is excited to introduce the Sponsors of the highly-anticipated GamingTECH CEE Summit, taking place on September 26-27, 2023, in Budapest!
The #hipthers are delighted to announce Oddin.gg, the world-leading B2B esports betting solutions provider, as the Badge Sponsors of GamingTECH CEE, the most popular in person event for the iGaming industry in the region of Central and Eastern Europe!
We sat down with Oddin’s co-founder and CEO, Vlastimil Venclik, to find out more about the company’s history, their success story, and Oddin’s position in the CEE region.
Hello, Vlas, thank you for taking the time to talk with us! Can you please introduce yourself and tell us and our readers a bit about your role at Oddin.gg?
My background is in Cybernetics and Intelligent Buildings, my work experience is mainly connected to software development. I started as a mobile developer, then transitioned to cloud and finally ended with AI. My esports journey began in 2015, when I joined one of the first esports startups. Unfortunately the market was not ready at that time and we went bust. I felt that there is still potential and co-founded Oddin.gg in 2018. We became a multi-award winning B2B provider of esports odds feed, risk management, and iFrame solutions. I am leading the IT, Business Intelligence and data processing part of the company, along with the top-level leadership duties.
Esports have been the talk of the industry since the early 2010s, touted as “the future of the iGaming industry”, and during the pandemic many sports-based titles became the go-to sportsbook options in lieu of real life events. What is the position of eSports in the market today?
We are now in the fully recovered market that has shaken off all the anomalies caused by Covid. Esports as an industry is definitely going through consolidation: teams, brands, platforms, all parts of the ecosystem can’t go forward only on the initial enthusiasm and are professionalizing. There will be winners and losers in this process. Even so, all key metrics are showing significant growth. Revenue in the esports market is projected to reach US $10 billion this year. Revenue is expected to show an annual growth rate (CAGR 2023-2028) of at least 8 %, but up to 13 % The largest market in esports is the one we mainly operate in: esports betting. Its market volume should reach US$ 10 bn in 2023, and estimated 24 bn USD in 2028, and we have so much space in offering much higher bettor engagement, much more fun when spectating esports.
Oddin.gg is a world-leading B2B esports betting solutions provider. What is “esports betting” exactly, and what do Oddin’s offerings entail?
Esports betting is the act of placing wagers on the outcomes of professional video game matches and tournaments, just like you would in traditional sports. The main difference is that online games, especially when played by professional esports teams whose number of actions per minute is just astonishing, are generating huge volumes of data every second. Maybe only the NFL is comparable to the volume and quality of analyzed data of player actions and the whole match. At Oddin.gg, we provide a comprehensive suite of solutions for businesses wanting to delve into esports betting. This includes the very construction of the odds feeds, providing risk management, that means guardian anomalies both on the bettors side and players side, and user engagement tools. We are ensuring operators can offer a seamless and engaging esports betting experience to their users.
What makes an eSports betting experience truly engaging for users? Can Live Markets work for eSports?
An engaging esports betting experience hinges on a few key elements. First, the accuracy and depth of live match data. Fans want to bet on various events, not just the final outcome. Live Markets are absolutely crucial in this regard. Just like in traditional sports, the dynamics of an esports match can change moment to moment, and the ability to bet in real-time enhances the thrill. We believe that offering varied, accurate, and instant live betting opportunities is pivotal to captivating the esports audience. And that we can improve the experience much further from the actual state.
What are the benefits that eSports offerings bring to operators, and how does Oddin.gg recommend their offerings to be marketed and utilized in operators’ business strategy?
Esports offers operators a unique opportunity. The demographic engaged in esports is typically younger and digitally native. By catering to this audience, operators can diversify and future-proof their user base. Esports fans are tech-savvy and demand a frictionless experience; therefore, integrating esports offerings helps operators elevate their technological standard.
As for marketing and integration, Oddin.gg emphasizes the importance of authenticity. Operators should genuinely understand and appreciate the esports culture, or have a partner who does. Collaborations with esports influencers, sponsoring tournaments, and creating dedicated esports betting platforms or sections are some strategies we recommend. As with sports, it’s essential to speak the language of the community to gain their trust and loyalty. Esports community can be very rewarding, but also it can punish you heavily and you can lose a lot of traffic overnight. But we are here to offer both personal assistance and technological means to jump start any client in the world of esports, and esports betting in particular. Our iFrame product is built exactly for that.
Hipther’s GamingTECH events have been all about how the iGaming industry evolution has been propelled by Technology – and eSports stand on the very intersection of tGaming and Tech. What is Oddin’s message to GamingTECH CEE attendees about the value of eSports now and in the future?
Our message is clear: Esports is not just a trend – it’s the future. As technology continues to advance and become more integrated into our daily lives, the line between gaming, tech, and mainstream culture will blur. Esports represents the perfect amalgamation of all these elements. For those in the iGaming industry, now is the time to embrace esports, invest in understanding the ecosystem, and provide offerings that resonate with the community. The value of esports will only grow. The next generation will admire pro-gamers in a way we admire Messi, Jordan or Gronkowski. And esports betting can be adjusted to catering the needs of this upcoming generation, and to fuel the whole esports ecosystem.
Thank you so much Vlas for this exciting interview, and thanks, Oddin.gg clan for your continued support!
We look forward to seeing you in Budapest at GamingTECH CEE for the annual reunion of the best companies and professionals from Gaming and Technology in Central and Eastern Europe!
Speaking of the best in the industry, Oddin.gg has been voted by its peers and shortlisted for the BEST ESPORTS BETTING PROVIDER IN CEE 2023 in GamingTECH Awards!
The Final Voting Session and Ceremony for GamingTECH Awards will take place on September 26th, during the GamingTECH CEE Summit.
→ Save your seat and join us to support Oddin.gg and grow your business network!
Looking to follow Oddin’s mighty Drakkar course and conquer your business development goals in iGaming? Become a sponsor of Hipther’s next big event!
SYNOT Games, a leading iGaming provider, has partnered with win2day, taking a major step in its Austrian market growth strategy.
The collaboration marks its debut with the launch of Resin Joker, a fan-favorite slot that combines the simplicity of a classic gaming experience with a fresh, modern twist. With its smooth gameplay, vibrant audio-visuals, and universal appeal, Respin Joker has become a standout title for players seeking both entertainment and nostalgia.
As this partnership progresses, players can look forward to a steady rollout of additional games from SYNOT Games’ extensive portfolio, further enriching win2day’s already robust catalog. This collaboration is designed to offer Austrian players a premium gaming experience, with a diverse selection of games that blend cutting-edge innovation and top-tier quality.
Georg Wawer, Managing Director of win2day, said: „As the sole licensed operator in Austria, our goal is to host all leading iGaming providers on our platform. Synot, being a major player on the international stage, makes us proud to feature their content. We regard SYNOT Games as a skilled and trustworthy partner for win2day, and we are confident that this collaboration will yield great success.„
Martina Krajčí, CCO at SYNOT Games, commented: “We are excited to partner with win2day and bring our games to Austrian players. At SYNOT Games, our focus has always been on providing quality entertainment, and this partnership highlights our commitment to delivering an outstanding gaming experience.”
The post SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene appeared first on European Gaming Industry News.
- From living room start-up to online market leader
- Ambitious growth targets and innovative product ideas
ZEAL Network SE, the market leader for online lotteries in Germany, is celebrating its 25th anniversary. Founded in 1999 as Tipp24, the company was one of the first on the German market to bring lotteries to the internet. Since then, ZEAL has had a lasting impact on the German online lottery business.
“We are very proud of a quarter century of ZEAL,” says Helmut Becker, CEO of ZEAL. “What began 25 years ago as a two-man start-up in Hamburg has now developed into a group of companies with more than 250 employees. We are more successful than ever in our core business of lottery brokerage and are continuously expanding our market share and our business model. In doing so, we are staying true to our motto: we define the future of lottery.”
From start-up to international group
ZEAL was founded as Tipp24 in Hamburg in 1999. The company was one of the first providers to enable participation in state lotteries in Germany via the Internet – with great success. The IPO followed in 2005. This was followed by the temporary relocation of the company headquarters to London, the change of name to ZEAL Network SE and the development of new business abroad. In 2019, the company returned to Hamburg and took over LOTTO24 AG. This made ZEAL the largest lottery broker in Germany. Today, more than 1.3 million customers play with ZEAL’s brands every month.
“As one of the founders, I am particularly happy about ZEAL’s success story,” says Jens Schumann, co-founder of ZEAL 25 years ago and now a member of the Supervisory Board. “When we founded the company, we printed out the lottery tickets that our customers played online and handed them in at the kiosk around the corner. A lot has happened since then. Today, ZEAL is one of Germany’s leading e-commerce companies. It gives me great pleasure to have been so closely involved in its development to date.”
Continuing to grow in the core business, developing new business areas
Today, ZEAL is the market leader for online lotteries in Germany. The brokerage of participation in state and charity lotteries remains the company’s core business, which it intends to expand in the future. In addition, ZEAL is continuously developing its portfolio: in the summer, for example, the company launched the first raffle of an existing property in Germany with Traumhausverlosung (English name: Dream House Raffle). ZEAL also appeals to younger target groups in particular with the freiheit+ charity lottery. Last year, ZEAL also launched an online games offering, which has been continuously expanded since then. ZEAL also operates the online presence of the ONCE charity lottery in Spain, a public organization for the blind, and invests in industry-specific start-ups via its ventures department ZEAL Ventures.
The post 25 years of ZEAL: A quarter century of online lottery in Germany appeared first on European Gaming Industry News.
The world’s largest independent brand evaluation organization, Business Superbrands Brand Council, has once again recognized NOVOMATIC as one of Austria’s strongest brands for the year 2024/2025.
The prestigious award is given to brands that have built up an outstanding image in their market segment and clearly stand out from their competitors. After a pre-selection by the credit rating service provider Bisnode D&B, an independent panel of experts decides on the awarding of the title. NOVOMATIC’s exceptional brand strength and innovative power were convincing and underlined our success on both the domestic and international markets.
Stefan Krenn, Executive Board Member of NOVOMATIC AG, accepted the award from András Wiszkidenszky, Superbrands Regional Director, and emphasized: “This award underlines our strong market position and the continuous pursuit of innovation and excellence in the international gaming industry. At the same time, it is a sign of appreciation for the extraordinary commitment of our employees, who contribute to the success of the NOVOMATIC brand every day.”
András Wiszkidenszky added: “The Superbrand award underlines the economic appeal of the NOVOMATIC brand. Congratulations on the outstanding brand management and strong positioning that have made NOVOMATIC one of the strongest brands in Austria.”
The post NOVOMATIC once again honored with the “Business Superbrands Austria Award” appeared first on European Gaming Industry News.
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