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How BETBY is enhancing the esports product

Published

2 years ago

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Reading Time: 4 minutes

 

Brands are placing more of an emphasis on enhancing their esports offering within and with the news of a new CS:GO game to continue the popularity of that title, we got the views of Ivan Sazanov, Project Coordinator at BETBY, to find out about the added importance of esports within the brand’s strategy.

 

How important is the esports offering to your brand and the wider gambling industry?

It is no longer possible for gambling brands to have a competitive sportsbook that does not have an esports offering that sits alongside that.

Moreover, as the popularity of esports increases, brands should capitalise on the popularity and provide content to significantly improve its product portfolio.

Naturally for us, esports is one of the most important elements of the modern sportsbook. BETBY’s fully-fledged product suite satisfies the demand of a diverse esports audience, currently containing about 20 sports, including classics with Starcraft and Warcraft III alongside mobile games like Mobile Legends, Wild Rift, and Arena Of Valor.

But in order for an esports offering to be considered high-quality and attractive to end users, it is no longer enough to cover just the most recognised titles like CS:GO, Dota 2, League Of Legends, FIFA and Overwatch. Aiming to broaden and strengthen esport offer, BETBY created a unique and special product – Betby.Games, a proprietary esports offering.

This unique collection, driven by artificial intelligence (AI), organizes tournaments across popular sports such as Football, Cricket, and Basketball. The game mechanics of well-liked gaming titles in Betby.Games are entirely controlled by AI, eliminating the need for any human interaction to sustain the tournaments. This aspect guarantees the longevity of the collection, making it an invaluable asset to our sportsbook offering.

 

Has the perception of esports changed?

I think it would be fair to say that esports has turned from a niche activity into a strong and competitive industry in its own right.

You only need to look at the budgets of the biggest esports tournaments, the sizes of the audience, the broadcast coverage garnered and other indicators that continue to grow from year to year.

There is however one important point. Over the years, when esports gained momentum, its audience was constantly replenished with young people. Naturally, that audience grew up with the games, as they entered adulthood.

Having this following has helped the esports audience become more financially reliable and solvent, which has a direct impact on the betting industry.

The time when esports in betting was perceived as something that was not very profitable is over. Experienced online bookmakers understand that the average user registering on their sportsbook will most likely depend on how good the complementary esports content is.

 

What further developments do you anticipate in esports betting?

The ratio of the number of bets and the total turnover on esports to regular sports will continue to grow. Esports has already become an integral part of the betting industry, but it can and will still develop.

I expect greater technological advancements to make esports more of a professional and sought after form of online betting.

This includes potential agreements with more data operators to enable real-time trading without delay, which is currently a key hindrance to esports becoming a more attractive proposition for players.

Obviously, the breadth of markets for esports events does not yet reach the classic sporting events, even considering the fact that in popular tournaments it is common to bet on ‘Player Props’.

Within the games, there is a huge amount of different information that can be used to generate various unique markets. There is a huge opportunity for the first company that can implement this effectively will make a splash not only in the field of esports betting, but in the entire industry.

CS:GO 2 has generated a great deal of interest in the global community. A new, updated game in this popular series will not only to attract new players and viewers, but also the return of old ones, which will increase demand in the market.

We expect an increase in the number of semi-professional tournaments and teams that are created not for the sake of increasing interest, but with the aim of profiting from dishonest play and ensuring matchups are competitive.

This is happening on a regular basis already, and it will require more attention from both the tournament organisers and the risk management departments of betting companies to curtail irregular activity.

 

Has having your own in-house product allowed you to stand out in the market, rather than relying on major competitions and tournaments for traffic?

Our competitive advantage is encapsulated with the Betby.Games product that we created during the pandemic.

Despite forecasts that with the return of real sports traffic would begin to decline and the content would lose its relevance, it continues to develop and attract an ever-increasing audience. This in large part is thanks to its flexibility and customer-oriented approach.

Betby.Games has turned from a part of our sportsbook into a stand-alone and in-demand product. By generating a large amount of traffic, it makes a significant contribution to our customers who use the sportsbook in its entirety, and to individual companies outside of BETBY, to which Betby.Games supplies its product as a feed provider.

 

What is needed to convince operators that a gap can be bridged between traditional sports bettors and esports bettors?

From my perspective, esports has become so firmly integrated alongside sports betting that there is practically no difference between players who bet on CS:GO and Soccer.

The Super Bowl, and the concluding tournament on the Dota 2 circuit, The International, will attract millions of people from all over the world. The audiences of these most popular events will not overlap with each other, and you must be able to find a solution that appeals to both audiences.

If an operator wants to attract a large audience and, moreover, to continue to compete with other betting companies, it must be able to provide users with a high-quality offering for both regular sports and esports to engage players.

The numbers do not lie. In the world of betting, esports already occupies a significant share of all sports. Bookmakers that do not pay enough attention to its esports products are already losing money, and it will only be more difficult for them to compete in the future.

 

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eSports

TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION

Published

3 days ago

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September 3, 2025

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  • Team Vitality launches 2025 Alternate Jersey and an exclusive apparel collection, bringing a new level of energy and excitement for fans.
  • The jersey, featuring a white base with red and blue accents, pays homage to the French flag and will be worn by all Team Vitality athletes at major esports events taking place in France later this year, including the Rocket League Worlds and EVO Nice.
  • The Alternate Jersey is available today for €79.99, both online and at Team Vitality’s official Paris store.

 

 

Team Vitality is proud to unveil its new Alternate Jersey, accompanied by an exclusive apparel collection. This launch completes the club’s annual merchandise lineup, following the release of the black Pro Jersey earlier this year and the iconic yellow US-style Jersey worn during the Austin Major triumph.

This Alternate edition, featuring the French blue, white and red, honours Team Vitality’s Parisian roots while celebrating the major esports events set to close out the year in France.

The jersey will feature on the global stage with the Rocket League team at the World Championships from September 12 to 14.

PERFORMANCE MEETS LIFESTYLE

The Alternate Collection features a new, stylish jersey and a limited-edition clothing line that blends performance and lifestyle. As with every year, the Alternate Jersey is traditionally white, serving as a complement to the black Pro Jersey released earlier in the year.

Designed in collaboration with hummel, the jersey combines comfort and performance, offering a lightweight fit built to withstand the demands of competitive play. The accompanying exclusive apparel collection follows the same artistic vision, offering clothing and accessories designed for everyday wear. This brand-new lifestyle range, along with exclusive items, reflects the club’s distinctive style.

ALTERNATE JERSEY

  • Team Vitality’s Alternate 2025 Jersey – €79.99
  • Team Vitality’s Alternate 2025 Sleeves – €29.99
  • Exclusive Vitality Alternate 2025 Pack – €79.99 (includes 1 Alternate Jersey and a complimentary pair of exclusive sleeves)

LIFESTYLE COLLECTION

  • Team Vitality Alternate 2025 Sweatshirt – €59.99
  • Team Vitality Alternate 2025 T-Shirt – €29.99
  • Team Vitality Alternate 2025 Jacket – €69.99
  • Team Vitality Alternate 2025 Joggers – €54.99

ACCESSORIES

  • Team Vitality Alternate 2025 Scarf – €19.99
  • Team Vitality Alternate 2025 Flag – €24.99
  • Collector Cards (set of 3 or 8 trading cards) – €5.99
  • Mouse Pad (small / large) – €19.99 / €29.99

The post TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION appeared first on Gaming and Gambling Industry in the Americas.

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Skyesports Wraps Up Gaming Thiruvizha – Chennai Edition With 17,000+ Fans in Attendance

Published

4 days ago

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September 2, 2025

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Reading Time: 2 minutes

 

Skyesports, the premier global IP and community builder, has successfully wrapped up the first-ever edition of Gaming Thiruvizha at the Chennai Trade Centre on August 30–31, bringing together more than 17,000 fans across two unforgettable days of gaming, anime, stand-up comedy, cosplay, music, and culture.

Gaming Thiruvizha turned out to be more than an event as it became a two-day carnival. From esports showdowns at LAN zones to cosplay walks, live stand-up, and Tamil cultural showcases, the Chennai crowd transformed the Trade Centre into a festival that truly belonged to them. Fans didn’t just attend; they stayed, celebrated, and created memories together.

The audience mix was as vibrant as the festival itself: college students, families, and kids all came together, proving that gaming and anime are no longer niche hobbies, but shared cultural movements.

Powered by AMD, with ticketing exclusively on KYN, Gaming Thiruvizha was hosted in association with the Sports Development Authority of Tamil Nadu (SDAT) and supported by AGS Cinemas as the Chennai Edition Theatre Partner.

Commenting on the conclusion of the Gaming Thiruvizha, Shiva Nandy, Founder and CEO, Skyesports, said, “We couldn’t have asked for a better first edition of the Gaming Mahotsav. The energy of the crowd and the diversity of the audience reminded us why we built this IP — to bridge the gap between casual gamers and esports, and to create a space where gaming, anime, and culture thrive together. Next up, we will be bringing the concept to Bangalore in late September,” said Shiva Nandy, Founder and CEO of Skyesports.

The festival also welcomed dignitaries including Meghantha Reddy (Sports Development Authority of Tamil Nadu), Darez A. (MD, Guidance Tamil Nadu), and Gayathri Thyagarajan (Founder & CEO, Kynhood Technologies), underlining the growing recognition of gaming and esports as part of Tamil Nadu’s cultural and creative economy.

 

Highlights of the event include:

  • LAN tournaments across BGMI, Valorant, and other titles, with fans cheering players on in true stadium style.
  • A pan-India Cosplay competition bringing cosplayers from across the country with stunning costumes judged by top creators and anime experts.
  • Red Bull Armageddon, India’s first all-Armageddon format chess tournament, brought together over 350 players in Chennai with International Master Tania Sachdev and Grandmaster M. Shyam Sundar leading the action.
  • Merch alleys buzzing with anime and gaming collectibles alongside local Tamil art.
  • Stand-out experiential booths and meet-and-greets with Team Tamilas, Autobotz Esports, and Welt Esports.
  • PVR Cinemas set up local food experience stalls for attendees

With India on track to reach 700 million gamers by 2027, and anime/cosplay engagement skyrocketing across social media, Gaming Thiruvizha demonstrated that hyperlocal, immersive festivals are the way forward.

Gaming Thiruvizha is the first chapter of Skyesports’ Gaming Mahotsav, a six-city touring pop culture festival with regional editions in Bengaluru, Hyderabad, Mumbai, Kochi, and Pune. Each stop blends gaming, anime, music, comics, and local culture into one cohesive community celebration.

The post Skyesports Wraps Up Gaming Thiruvizha – Chennai Edition With 17,000+ Fans in Attendance appeared first on European Gaming Industry News.

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THE ESPORTS AWARDS CROWNS THE BEST IN ESPORTS FROM THE PAST DECADE, INCLUDING NADESHOT, SJOKZ AND FAKER

Published

2 weeks ago

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August 25, 2025

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Reading Time: 2 minutes

 

The Decade Awards ceremony, held alongside the Esports World Cup as part of the ‘Summer of Celebration’, saw an incredible 9.8 million votes cast by fans, celebrating esports and gaming’s most legendary figures in a landmark tribute to a decade of excellence.

RIYADH, Saudi Arabia, August 24th, 2025: The most prestigious night in the esports calendar returned this evening, as the Esports Awards hosted their one-off special, the “Decade Awards”. Presented by Trevor “Quickshot” Henry, Jessica “JessGOAT” Bolden and Barney Banks, this year’s Decade Awards marked the Esports Awards’ 10th anniversary and honoured a decade of industry-defining achievements and trailblazers in esports across 14 different categories.

Among the evening’s standout honours was League of Legends superstar Lee “Faker” Sang-hyeok, who was named Esports PC Player of the Decade, alongside his team T1, who were crowned Esports Team of the Decade, and their coach Kim “kkOma” Jeong-gyun, recognised as Esports Coach of the Decade. Riot Games were also at the forefront, receiving multiple accolades including Esports Publisher of the Decade, Esports Game of the Decade for League of Legends, and Esports Live Event of the Decade for the unforgettable League of Legends Worlds 2017 Championship.

Marking the grand finale of the Summer of Celebration, the Esports Awards delivered yet another iconic evening, with a star-studded roster of presenters taking to the stage to announce the winners. Highlights included legendary professional skateboarder Tony Hawk, Twitch sensation Tyler1, renowned content creator and Sidemen member Vikkstar, and multiple-time EVO champion Justin Wong.

Over the past decade, the esports scene has grown exponentially, with countless players, teams and creators contributing to its growth into the global phenomenon it is today. Tonight, the Decade Awards celebrated those who have defined the last ten years in esports, honouring the individuals, teams and organisations whose achievements have left a monumental mark on the industry. The complete list of Decade Awards winners is as follows:

  • Esports Game of the Decade – League of Legends
  • Esports Personality of the Decade – Matthew “Nadeshot” Haag
  • Streamer of the Decade – Félix “xQc” Lengyel
  • Esports Commercial Partner of the Decade – Intel
  • Esports Content and Coverage Platform of the Decade – Liquipedia
  • Esports Publisher of the Decade – Riot Games
  • Esports Live Event of the Decade – League of Legends Worlds 2017
  • Esports PC Player of the Decade – Lee “Faker” Sang-hyeok
  • Esports Breakthrough Player of the Decade – Mathieu “ZywOo” Herbaut
  • Esports Controller Player of the Decade – Anthony “Shotzzy” Cuevas-Castro
  • Esports Coach of the Decade – Kim “kkOma” Jeong-gyun
  • Esports Team of the Decade – T1 – League of Legends
  • Esports Organisation of the Decade – Team Liquid
  • Esports On-Air Talent of the Decade – Eefje “Sjokz” Depoortere

“Over the past ten years, the growth in the esports industry has been incredible to see, and it’s been a great honour to recognise the icons who have contributed to its rise in popularity,” says Mike Ashford, CEO of the Esports Awards, “Tonight, we showed the world just how global and impactful esports has become, and celebrated the individuals and companies that have consistently driven its success. Congratulations to all the winners, and thank you to the esports community for your ongoing dedication and support.”

The Decade Awards is brought to you by the Esports World Cup, Oakley and Media Partner Hitmarker. The full stream can be found here: twitch.tv/esportsawards.

The post THE ESPORTS AWARDS CROWNS THE BEST IN ESPORTS FROM THE PAST DECADE, INCLUDING NADESHOT, SJOKZ AND FAKER appeared first on European Gaming Industry News.

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