

Asia
Esports Confirmed as Official Medal Sport at Asian Games 2026 in Aichi-Nagoya
Esports has been officially designated as one of the medal sports in the 20th Asian Games Aichi-Nagoya 2026, as announced by the Aichi-Nagoya Asian Games Organising Committee (AINAGOC). This exciting announcement highlights the inclusion of esports among the nine newly added sports for the upcoming games.
Esports is making its full-fledged debut as an official medal sport at the Asian Games 2022 in Hangzhou where India will be competing in four different titles – DOTA 2, FIFA 22, Street Fighter V, and League of Legends from September 23 to October 8. The inclusion of Esports in the 20th Asian Games will undoubtedly serve as a great encouragement for Indian Esports athletes to pursue their passion professionally.
Lokesh Suji, Director of the Esports Federation of India (ESFI) and Vice President of the Asian Esports Federation (AESF), said: “The decision and announcement by both the Olympic Council of Asia (OCA) and the Aichi-Nagoya Asian Games Organizing Committee (AINAGOC) to include esports as a medal event at the 20th Asian Games, subsequent to the 2022 Hangzhou Asian Games, is warmly embraced by ESFI. With this announcement, it becomes crucial for us to expedite the development of our infrastructure, education programs, training facilities, and overall awareness within the esports ecosystem. Additionally, it is imperative that we provide our athletes with top-notch equipment and resources, empowering them to deliver their best performances on international stages. We encourage the entire nation to embrace this remarkable development.”
He further added: “The inclusion of a wide array of titles in the Asian Games not only demonstrates the diverse nature of Esports but also highlights the various dimensions of skill, strategy, and teamwork exhibited by the athletes, delivering a comprehensive experience for spectators.”
Competing at such prestigious platforms will not only provide India’s video-gaming community with opportunities to showcase their skills but also motivate them to win laurels for their country. This announcement is set to inspire a new generation of Indian Esports athletes to aim for greatness and make their nation proud on the international stage.
“The Esports industry and its passionate community have long been working towards gaining recognition, and the recent announcement clearly indicates the significant progress made by the esports ecosystem on international platforms. The official recognition of Esports as a medal sport further enhances and elevates the standing of esports athletes, placing them on par with mainstream sports personalities. We are optimistic that in the Asian Games 2026, our team, S8ul, and 8bit, will have the opportunity to participate and showcase their skills in several esports titles. Moreover, this announcement solidifies the fact that both endemic and non-endemic brands are actively seeking avenues to engage with gamers today and are enthusiastic about investing in the Esports ecosystem,” said Animesh Agarwal, Co-Founder and CEO of 8Bit Creatives & S8UL Esports.
“One small step for esports, one giant leap for the gaming industry! Esports’ inclusion as a medal sport is not only good news in itself, but it also paves the way for other similar tournaments to recognize esports as an important avenue. I hope this trajectory continues upwards, and we are able to eventually see Esports at a scale similar to traditional sports,” said Rohit Agarwal, Founder and Director of Alpha Zegus.
Asia
Hero Esports Announces Venues for ACL Grand Finals 2025

Hero Esports, an industry leader and the largest esports company in Asia, has announced its championship venues for the Asian Champions League (ACL) Grand Finals 2025 taking place May 16-18 in Shanghai. The landmark event will transform three of the city’s most iconic venues into battlegrounds for nine premier esports titles, cementing Shanghai’s status as the global esports capital.
The tournament is expected to attract 80,000+ live attendees across three venues, with global broadcasts reaching millions via Twitch, YouTube and TikTok. Participating teams will be competing for a total prize pool of $2 million. Selected ACL winners will earn direct entry to the Esports World Cup in Riyadh, Saudi Arabia—the largest esports event in history due to take place from July to August.
“Shanghai’s selection as our host city reflects its unmatched esports infrastructure and passionate community. By combining elite competition with DreamHack’s festival energy, we’re creating a new blueprint for global esports events,” said Jonny Wang, CEO of ACL.
“This is Hero Esports’ most ambitious project to date. The ACL bridges Asian talents with the world stage while delivering unforgettable fan experiences through cutting-edge production,” said Danny Tang, Co-Founder & CEO of Hero Esports.
The post Hero Esports Announces Venues for ACL Grand Finals 2025 appeared first on European Gaming Industry News.
Asia
LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND

LiveScore, home to the world’s leading app for sports scores, announces it is expanding its brand activation and presence in Thailand. This development marks a significant milestone in its ongoing commitment to localising its services and engaging with football fans across Asia.
This strategic move highlights LiveScore’s commitment to expanding its presence in the region, beginning with Thailand and Indonesia. LiveScore has experienced substantial growth in Asia Pacific, with Thailand and Indonesia specifically representing a significant portion of LiveScore’s 7.6m users in Asia in 2024.
In line with this expansion, LiveScore has partnered with local agency, Holarchy, to enhance brand awareness and activation in the region. This step is crucial to the overall strategy aimed at engaging fans and brand partners throughout Asia. With the World Cup nearing, this expansion allows LiveScore to connect with dedicated football fans as it seeks to establish itself as the leading platform for football fans, and paves the way for exciting collaborations with regional brands.
This expansion showcases LiveScore’s ongoing commitment to Fuelling Fans’ Passion for Sport, providing localised content, live scores, and news that resonates with fans on a personal level.
To further cement its commitment to local audiences, LiveScore has launched its official Thai social media account, @livescore.th. LiveScore’s Thai-specific account will feature localised content from the global LiveScore account, complimented with content specifically crafted for Thai fans, making it easier than ever for fans to stay engaged with their favourite sports.
Beyond social, fans can look forward to a series of LiveScore events such as watch parties, with all activations designed to bring more fans closer to the games they love.
Dominic Vye, Marketing Director, LiveScore, said: “Sports, especially football, hold immense popularity across Asia. We’ve chosen Thailand as the first country for our Asia expansion because of the undeniable passion of Thai fans. From their vibrant love for food to their pride in national teams and unwavering enthusiasm for the Premier League, Thai fans stand out. With LiveScore already enjoying a strong following and a loyal user base, this expansion marks an incredibly exciting step forward for both us and the fans.”
“LiveScore has always been driven by our mission to Fuel Fans’ Passion for Sport, and the incredible passion of Asian football fans only motivates our commitment to building a personal connection with fans in every market. We’re witnessing a phenomenal growth as fans from all over the world engage with us more than ever, especially as excitement builds towards the World Cup in 2026, and we’re proud to provide them with real-time updates and content that is tailored to their interests and needs.
“This is just the beginning, and we’re looking forward to working with more like-minded brands committed to building meaningful connections with football fans across Asia.”
The post LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND appeared first on European Gaming Industry News.
Asia
NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming

NOVOMATIC has announced a new strategic distribution partnership with Harvest Gaming, a renowned company based in Singapore. This new venture marks an important step in NOVOMATIC’s strategy of expanding its presence across Asia and reinforces the Group’s long-term commitment to international growth through strong regional collaborations.
Under the new agreement, Harvest Gaming will represent NOVOMATIC’s leading portfolio of land-based gaming solutions in Singapore, Malaysia and Vietnam. With its in-depth market knowledge, excellent industry relations, and a customer-focused approach, Harvest Gaming is ideally positioned to support NOVOMATIC’s growth and deliver tailored solutions to local operators.
“We are delighted to partner with Harvest Gaming in order to strengthen our footprint in Southeast Asia. Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the NOVOMATIC brand. This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions,” Michael Barsin of NOVOMATIC Sales said.
“We are proud to be appointed as NOVOMATIC’s distributor for this important region. NOVOMATIC is globally recognized for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy. We look forward to working closely with the NOVOMATIC team to support our customers and drive mutual growth in Southeast Asia,” Alfred Hwee, General Manager at Harvest Gaming, said.
This new partnership further expands NOVOMATIC’s global distribution network and enhances the Group’s ability to meet the specific needs of customers in one of the most dynamic regions of the international gaming industry.
The post NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming appeared first on European Gaming Industry News.
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