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Introducing the Valhallan Esports League: a new competitive gaming experience for youth esports teams in the UK and Europe

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Valhallan Esports League (VHEL), a youth esports league exclusively designed for youth esports with players aged 10-16 years, is excited to announce its launch in the UK and Europe. The new initiative expands the US-based league’s footprint following three years of growth in North America.

This summer season, starting on June 12th, the league is inviting coach-led youth esports teams of 2-5 players to participate for free, in a thrilling opportunity to compete across a variety of popular games. The league is open to teams associated with schools, clubs, community organisations, LAN centres and independent teams.

The league features five highly popular esports titles: Valorant, Overwatch 2, Rocket League, Apex Legends and Fortnite. For this initial season, the registration fee that normally starts from £57 per team per season for non-Valhallan teams is waived, offering a competitive, safe and fun platform for young gamers to showcase their skills and teamwork.

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Christopher Baarstad, Vice President of League Operations, said, “After three successful years of shaping the North American youth esports landscape with club teams and scholastic programmes, we’re thrilled to expand our reach and bring the unparalleled VHEL experience to the UK and Europe. Youth teams will have a unique opportunity to compete, develop their skills and foster lasting friendships. The VHEL difference lies in our unique approach, offering a supportive, affordable and anti-toxic league environment that has already attracted over 100 organisations and 2,000 student-players in the US. Now our aim is to create a vibrant gaming community that empowers kids to engage in healthy competition and have fun across the UK and Europe too.”

Registration for the league is open until June 11th, and teams can sign up on the Valhallan Esports League website. Participants will compete against other teams from the UK and Europe throughout the season. Moreover, twice a year, they will also have the opportunity to compete against their counterparts from the US arm of the league, adding an exciting international dimension to the competition.

The Valhallan Esports League is committed to creating a safe, inclusive and enjoyable environment for young gamers, emphasising fair play, sportsmanship and teamwork. With this launch, the organisation looks forward to fostering a thriving esports community for kids across the UK and Europe.

Here’s what coach-led teams in the US like so much about the league:

Safety & Collegiality – the highly moderated Discord server and strict anti-toxicity rules ensure a positive, collegial experience for all participants. VHEL prioritises safety and fair play, relieving the fear and anxiety of allowing kids to play others online, so coaches can focus on what matters most – guiding their teams to a successful, educational and fun season.

Cost Effective – VHEL keeps costs as low as possible to sustain league operations. The pricing model is based on a “team” model as opposed to the notorious “pay per player” model, so that teams are free to use roster cap sizes and substitutes without additional costs.

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Unparalleled Support for Teams – VHEL understands the importance of timely assistance, which is why a dedicated support team is available around the clock via Discord, especially during crucial match-up times.

Competitive Divisional Play – forget the standard swiss model – VHEL’s divisional play structure guarantees exciting, evenly matched contests that foster growth and skill development. Divisional champions advance to face other top teams in the playoffs.

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GIANTX unveils its team for the Spanish Superliga of League of Legends

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The global esports organization GIANTX has officially presented the roster for its League of Legends Superliga team, the most prestigious esports competition in Spain, organized by the LVP. The roster includes Feisty (midlaner) and Aetinoth (ADC), who continue for another year after establishing themselves as key players for the organization, and newcomers Badlulu (toplaner), Ferret (jungler), and Lospa (support).

The team, known as GIANTX Pride, will be led by Fearless, a veteran coach who has already won three Superliga titles with GIANTX. After previous stints with teams like Guasones and Rebels, Fearless returns to lead this young and promising roster as they pursue the organization’s long-awaited eighth Superliga trophy, with the season set to begin in January 2025.

The roster was revealed during an event at the Home of GIANTX in Málaga, attended by over 150 fans and supported by Opel, the team’s main partner in the Superliga. The event featured activities, giveaways, and a showmatch against Barça Esports, where fans got a first glimpse of the team in action.

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Feisty (South Korea, 2003) and Aetinoth (Turkey, 2005) return for another year, having gained recognition as rising talents with potential for the LEC, Europe’s premier competition in which GIANTX also competes. Badlulu (France, 2002), with prior experience in the Superliga at CASE Esports, joins as the toplaner. Ferret (Turkey, 2001), a promising jungler from the Turkish scene, comes from FUT, while Lospa (South Korea, 2002), a former Iberian Cup champion, joins as support after training in Gen.G Academy.

GIANTX Pride is the most decorated organization in Superliga LVP history, with seven titles to its name. The last victory came in the summer of 2021, and the team is determined to add the elusive eighth trophy to its collection. The Superliga for 2025 will feature ten teams, including Barça Esports, Guasones, Los Heretics, LUA Gaming, Movistar KOI, Ramboot Club, UCAM Esports, VENI VIDI VICI, and ZETA, competing across three splits—winter, spring, and summer.

The LVP, part of Grupo Mediapro, has introduced changes to the Superliga’s format for 2025. The updated calendar will be released soon, setting the stage for another thrilling season.

The post GIANTX unveils its team for the Spanish Superliga of League of Legends appeared first on European Gaming Industry News.

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GRID Joins IBIA as an Associate Member, Strengthening Esports Integrity

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GRID, an esports data platform, has officially joined the International Betting Integrity Association (IBIA) as a first esports-focused Associate Member. This collaboration signifies a pivotal moment for esports integrity, aligning GRID with IBIA and its globally recognized integrity-focused members, who monitor over $300bn in sports bets per annum and have a growing focus on esports betting.

With this partnership, GRID and IBIA are committed to collaboratively addressing any integrity issues in esports, fostering trust across stakeholders, and setting a benchmark for excellence in the ecosystem. GRID has been a certified member of IBIA’s Data Standards program since 2022, actively contributing to the development of tailored esports integrity protocols. This membership further underscores GRID’s dedication to transparency and collaboration in combating betting-related corruption within esports.

Since 2018, GRID has operated an internal integrity department pioneering official data-driven solutions for esports. This makes GRID one of the first companies to monitor tournament and data integrity in the competitive sports sector and actively flag and report suspicious behavior, enabling it to collect a large database of integrity reports and insights.

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IBIA is a not-for-profit body that protects regulated sports betting markets from match-fixing. It represents over 50 of the world’s leading betting companies which operate over 125 sports betting brands. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets using transactional activity linked to individual customer accounts.

Under the partnership, GRID and IBIA will share information relating to suspicious esports betting and potential match manipulation from their respective monitoring and intelligence platforms. IBIA members will also benefit from free access to wider integrity-focused resources supplied by GRID.

Moritz Maurer, CEO of GRID, commented: “Integrity is at the heart of GRID’s mission. By joining IBIA as an Associate Member, we are taking a definitive step toward establishing esports as a trusted and credible industry. This partnership enables us to further our efforts in promoting transparency, reducing risks associated with esports betting, and strengthening operational practices across the ecosystem.’’

Khalid Ali, CEO of IBIA, said: “We are delighted to welcome GRID as an Associate Member of IBIA. This partnership is a landmark for the esports sector and reflects our commitment to expanding our integrity initiatives into new markets. GRID’s expertise in esports data monitoring and integrity standards is an invaluable asset in our shared mission to combat betting corruption globally.”

 

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ComeOn Group and Astralis unite to drive esports engagement in the Nordics

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ComeOn Group announced a sponsorship partnership between its flagship brand ComeOn! and Denmark based Astralis, one of the most esteemed esports organisations globally. As a global leader in esports, Astralis is providing a vibrant and engaging esports experience that is aligned with ComeOn!’s brand experience and is further enhanced by its focus in providing a leading esports betting destination.

As the official sponsor of Astralis, ComeOn! will be prominently featured across all of their platforms, including social media, team events, and competitive gaming content, boosting their brand exposure in key global markets with a focus on the Nordics. ComeOn! is already known as a vibrant brand in the Nordics and with the increased brand visibility it will be put at the heart of the fast-growing esports scene.

ComeOn Group continues to invest in its Sportsbook product experience that is powered by its proprietary sportsbook platform, where esports holds an important strategic market opportunity with its ever growing demand.

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Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited to team up with Astralis as this collaboration not only allows us to showcase our innovative Sportsbook platform but also strengthens our ties to the esports community. This partnership is very much in the heart of one of the fastest growing betting markets globally. Esports has seen great demand by our audiences, and we want to provide the best betting experience for our customers. This partnership is also a testament to our localisation and personalisation focus and by working together with Astralis, we can deliver unique experiences that resonate with our players and elevate the entertainment experience around competitive gaming.”

Mads Rasmussen, Commercial Director at Astralis, said: ”We are proud to present ComeOn Group as our new global partner. This partnership holds great significance for Astralis both as an organization and as a business, and we look forward to bringing the agreement to life, benefiting the vast majority of our fanbase – who are adults. We have undergone a long and very positive process with ComeOn, and the fact that they are European-based with licenses in all our key markets, including Denmark, has been a decisive factor in our decision. Astralis fans, both in Denmark and internationally, can look forward to an innovative new digital activation, which promises to deliver an exciting and engaging experience.”

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