Canada
SteelSeries and KontrolFreek Join Forces with Cavs Legion Gaming Club
Cavs Legion GC Earns a Spot in 2023 NBA 2K League 3v3 Playoffs
Partnership Equips Cavs Legion GC Players with the Best Gear in eSports
Cavs Legion Gaming Club (GC), the Cleveland Cavaliers NBA 2K League affiliate, today announced a new partnership with SteelSeries, the global leader in eSports and gaming peripherals, and KontrolFreek, the creator of Performance Gaming Gear.
With the new deal, SteelSeries and KontrolFreek will equip the team and the Cavs Legion Lair with their award-winning line of headsets and performance gaming gear engineered for next-gen consoles, PC and a gaming lifestyle. Located near downtown Cleveland and considered one of the best gaming facilities in northeast Ohio, ‘The Lair’ is a state-of-the-art eSports center that serves as the team’s practice facility and venue for competitions during the NBA 2K League season.
“SteelSeries and KontrolFreek are industry leaders in elite performance gaming gear,” the eSports Operations Vice-President for Cavs Legion GC, Jonathan Sumers, said. “Having these two legendary brands in our corner allows us to be at the top of our game as we compete night after night throughout the NBA 2K League season and playoffs. We are proud to be part of the SteelSeries and KontrolFreek family and look forward to long and fruitful partnerships that put us in a position to play at the highest level now and into the future.”
In addition to KontrolFreek teaming up with SteelSeries to become the official gaming peripherals brands of Cavs Legion GC, the companies will collaborate on a variety of projects including product testing, digital events and brand activations.
As the world’s original eSports brand, SteelSeries continues to invest deeper in the eSports and gaming ecosystems it helped to create. SteelSeries’ pro team relationships are more than sponsorships, they are true partnerships. From ideation and design to testing and validation, eSports professionals are not only stakeholders of SteelSeries, but they are also collaborators and co-creators, together creating the world’s best gaming peripheral products and software. Cavs Legion GC joins an elite roster of SteelSeries teams including FaZe Clan, Red Bull OG, Mercedes-AMG Petronas eSports Team, SpaceStation, Rare Atom and more.
To learn more about Cavs Legion GC, visit CavsLegion.NBA.com and join the conversation on Instagram at @CavsLegionGC and Twitter at @CavsLegionGC and check out the latest videos on YouTube at CavsLegionGC.
To learn more about SteelSeries, visit SteelSeries.com and join the conversation on Instagram and Twitter. For more information about KontrolFreek, check out KontrolFreek.com and join the conversation on Twitter, Instagram, Facebook, Twitch and Discord.
Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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