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Virtus.pro and Kappa announce partnership and introduce Change the Game collection

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Virtus.pro and Kappa brand announce partnership, the first stage of which is going to be the participation of the team in the brand’s new campaign — Change the Game. Later this year, a joint collection of Kappa and Virtus.pro will also be presented.

Club’s players in CS:GO, Jame, Qikert, FL1T, n0rb3r7, fame took part in the campaign dedicated to the release of the new Kappa spring collection. The photo set immerses everyone in Kappa Virtual Hub, an inspiring environment where real abilities and talents become super skills. Players open new doors for themselves and each one of them sets his own rules of the game. The digital avatar of Kappa, representing the female part of the capsule, becomes the companion of the players in the virtual world. She tells the heroes about the principles of the virtual space and watches how they reveal their capabilities.

“Modern day esports players are in constant motion, development, and search. This brings them close to the values of the Kappa brand. They do not stop there, they learn and try new things to become better, to show that they are the ones to create the rules of the game. Even now, esports players are changing the perception of reality before our eyes, blurring the lines between the physical and digital worlds, thereby bringing us closer to the futuristic universes that we tell our audience about from season to season. It has always been important for us to be able to cooperate and support people whose goals and interests we share. Therefore, the partnership with Virtus.pro, one of the biggest esports clubs in the world, is a huge and significant step for Kappa as a brand. It will allow us to contribute to the development of both the club itself and the entire industry as a whole, and will make the world of the future that we talk about so much even more real,” said Anton Chesnokov, Kappa Senior Brand Manager.

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“Kappa is a global brand that has been around for over 100 years and supplies equipment to a huge number of sports clubs around the world. But even with such a solid background, Kappa remains an innovator in the world of sportswear. It doesn’t simply follow modern trends, but also sets them. Therefore, we are pleased that Kappa is transferring its historical heritage to the digital world with such a large-scale collaboration in the territory of esports, and doing it together with Virtus.pro. We are confident that the club’s fans will appreciate the results of our cooperation, because style and passion are what unites us with Kappa,” said Nikolai Petrossian, CEO of Virtus.pro.

Kappa’s new collection is inspired by some of the classic models and the brand’s football heritage. The collection is made in recognizable colors: black, white, gray and blue. Solid color silhouettes are accompanied by brand logo print and color-block coloring.

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Oddin.gg Breaks New Ground as Ohio Marks its 5th North American Betting License

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Oddin.gg is proud to announce that it has secured a full 3-year sports betting license in Ohio, further strengthening its standing as the esports betting solutions provider with the most licenses in North America. With this latest addition, Oddin.gg now holds four US licenses—New Jersey, Colorado, West Virginia, and Ohio—and a total of five across North America, including Ontario, Canada.

The Ohio license is a strategic milestone, as the state is set to become one of the most active betting markets in the American Midwest. According to projections from the Ohio Legislative Service Commission, the state’s sports gaming market is expected to reach approximately $3.35 billion annually as it matures. By securing this license, Oddin.gg is well-positioned to support operators in tapping into this significant potential.

Obtaining the Ohio license also demonstrates Oddin.gg’s ability to meet the state’s comprehensive regulatory standards, which include arduous assessments of financial stability, operational integrity, and adherence to state laws. This achievement reinforces Oddin.gg’s reputation for compliance and reliability, enhancing its capability to deliver full-service esports betting solutions tailored to a growing market.

Ohio’s sports betting legislation imposes a 10% tax on sports gaming receipts, contributing to public education and initiatives supporting veterans in the state. Oddin.gg’s entry into this regulated environment reinforces its role as a leader in shaping the future of esports betting in the US while offering operators a pathway to engage with a new generation of bettors in a secure and exciting way.

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Vlastimil Venclík, CEO of Oddin.gg, shared his enthusiasm about the news: “Securing a license from the Ohio Casino Control Commission is a significant step in our North American journey. Ohio is poised to become one of the most dynamic betting markets in the US, and gaining this
approval aer meeting the state’s rigorous standards is a true reflection of our commitment to integrity and excellence both in Ohio and beyond. However, this license isn’t just about expanding our reach; it’s about ensuring our partners have access to market-leading esports betting solutions that fully align with all local regulatory requirements.”

He continued, “Ohio’s market is gearing up to be something special, and we’re excited to help operators tap into that potential. As esports betting continues to evolve, Oddin.gg is ready to provide the expertise, technology, and support to make sure our partners succeed.

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SIS enhances global esports presence with Rivalry partnership

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Rivalry expands betting content portfolio with successful launch of SIS eBasketball & eSoccer products in global markets to engage next generation of bettors

SIS (Sports Information Services) Group, has launched its H2H Global Gaming League™ (H2HGGL) eBasketball & eSoccer games in multiple international markets through a partnership with Rivalry, the leading sportsbook and iGaming operator for Gen Z.

Rivalry will offer its customers over 150,000 H2HGGL short-form games annually, presented with low-latency video, game stats, player form and more than 50 pre-game and in-play markets. The SIS products are set to build on the operator’s market leadership among digitally native Millennials and Gen Z with content tailored for the next generation of players.

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Built specifically for sportsbooks, SIS’ H2H Global Gaming League™ is currently adding as much as 10% in value to operators. Professional gamers take part in all eBasketball and eSoccer games which are produced entirely in-house from SIS’ secure studios in the UK.

Currently, H2HGGL is the only product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, which are the highest possible accreditation created to set unmatched levels of integrity and safety in the industry.  Trained referees oversee every contest to ensure full trust in the content.

Jake Nowry, Sales and Business Development Manager at SIS Content Services, said: “We are thrilled to launch our complete esports portfolio with Rivalry and expand the reach of our sport sims solution. Partnering with a leading industry brand is another landmark deal for SIS as we showcase the versatility of our esports offering internationally.”

Michele Fischer, Vice President, SIS Content Services, said: “We are pleased to partner with Rivalry, whose platform appeals to a global, digitally native audience. Our short-form esports content, which has already proven to bridge the gap between live sports and its counterpart esports game, should enhance Rivalry’s current offering.”

Evan Van Luven, Director of Sportsbook Operations at Rivalry, said:  “Our partnership with SIS expands Rivalry’s product offering with new, around-the-clock betting content for our customers. These products are a great bridge and cross-selling point between our audience of sports and esports bettors looking for more interactive content.”

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Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event

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In an exciting announcement for motorsports and gaming fans alike, three-time Formula 1 World Champion Max Verstappen will be making a special appearance at the GAMERGY event for the exciting Heineken Player 0.0 Global Final in Madrid this December. This immersive entertainment and gaming Experience promises to bring together the worlds of motorsport and gaming, offering fans a unique experience.

GAMERGY, one of the largest global gaming and esports events, will take place in Madrid this December from the 13th-15th, 2024. The 10th edition of the event will host exhilarating activities featuring cutting-edge technology, live competitions, traditional sports activations and phygital interactive experiences that cater to a wide audience.

“In the past few years, we have seen how the traditional sports and gaming ecosystems have come closer together in innovative and immersive ways. At our most recent GAMERGY México edition, we saw our tennis, football, boxing, skateboarding and paddle activations being amongst the most popular gaming fair attractions. We are very excited to partner with Heineken in adding Player 0.0 to the digital fandom,” said Cristina Carranza, Global Head of Sales at GGTech.

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Heineken® Player 0.0 Global Final featuring Max Verstappen
23 finalists from all around the world will be joining us in Madrid for a simulated racing competition with the aim of winning the title of Player 0.0 Global Champion. Expect a high-octane race where the finalists will demonstrate their skills, speed and agility. During the Player 0.0 Global Final, festival goers will also have the once-in-a-lifetime opportunity to see Max Verstappen on stage. This unique experience is expected to draw immense crowds and therefore fans are encouraged to arrive early.

Exclusive Merchandise and Memorabilia
Fans attending the event will have the opportunity to purchase exclusive GAMERGY merchandise. Limited-edition collectibles will be available for purchase. Don’t miss the chance to take home a piece of history!

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