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OverActive Media Signs its First All-Female Esports Team

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OverActive Media, a global sports, media and entertainment company for today’s generation of fans, announced its entry into VALORANT Game Changers. OverActive signed a fully female Spanish roster that will compete as MAD Lions Laurë. MAD Lions Laurë joins other prominent organisations in the scene, including Team Liquid, Natus Vincere, FaZe Clan and G2 Esports.

The MAD Lions Laurë roster consists of Monica “moniovess” Oves Silva, Laia “MissLaia” Miralles Brull, Alessia “Alessia” Crisafo Norte, Lucia “Nahashi” Mata Vergara, Nicole “Nidxvilco” Dobrovolskyy Shved and Coach Adrián “Jedry” García Sáiz.

Initially launched in 2020 by Riot Games (creators of League of Legends), VALORANT Game Changers is the most-watched women’s tournament in esports1. OverActive is investing in the MAD Lions brand by signing a Spanish roster in one of the top esports titles. The new team creates opportunities in esports for women in Spain while providing the community with additional engagement touchpoints.

“We continue to focus on audience growth and are aware of the female gaming community and the appetite for relevant content. VALORANT Game Changers is the perfect addition to our existing esports teams, and we’re excited to support the competitiveness of the League while driving more inclusivity in esports,” Alyson Walker, CCO of OverActive Media, said.

“Supporting the path to pro has always been a priority for OverActive. We’ve demonstrated this through our involvement in Contenders in the Overwatch League, Call of Duty Challengers in the Call of Duty League and the NA VALORANT Challengers League. At OverActive, we build great teams, and that means developing young talent across our pro teams. VALORANT is today’s fastest-growing esport2, and we’re proud to support the ecosystem and give players of all genders an ideal pathway to pro play,” Adam Adamou, Interim CEO & Chief Strategy Officer of OverActive Media, said.

OverActive’s investment in VALORANT Game Changers is part of its ongoing focus on women in gaming and esports. Earlier this month, the company announced its partnership with The Collective, a division of global Sports, Music and Culture agency Wasserman. The Collective is dedicated to advancing the power of women in sports, entertainment and culture. Together, both groups are committed to understanding, addressing and driving solutions for creating gender equity in esports.

MAD Lions Laurë’s first public appearance will be during the VCT Game Changers 2023 open qualifier, a Riot Games-hosted tournament for women and non-binary players from April 5 to 9, 2023.

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Compliance Updates

Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

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Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.

LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.

Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”

The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.

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NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

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From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.

“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.

The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.

Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”

 

The product launch will take place via Kickstarter on the 5th of August!

Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.

The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.

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