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SIS esports offering expands into Colorado through bet365 deal

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Operator live with Competitive Gaming in second state

 SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has launched its esports Competitive Gaming product in a second US state. The comprehensive non-tournament esports solution is now live in Colorado through long-term operator partner, bet365.

After the successful release of SIS’ Competitive Gaming product in New Jersey in late 2022, bettors in Colorado can now enjoy the market-leading offering, starting with ebasketball.

Developed specifically for betting, SIS’ H2H Global Gaming LeagueTM hosts over 180,000 events per year, providing a full end-to-end solution with integrity at its core, and proven to deliver superior margins around the clock.

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The product has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics, including unique betting prompts such as form, players stats, and results. As a result, there is ample opportunity for bettors to enjoy innovative and engaging content.

The highly competitive events are produced in-house from SIS’ UK-based secure self-contained gaming studios.

Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “We are pleased to see our esports content go live in a second US state following the successful launch in New Jersey.

“Having a second US launch so soon after the first is a testament to the rapid progress we are making in the North American market and showcases our ability to provide bettors with engaging content as well as further enhancing our relationship with our valued long-term partner bet365.”

Michele Fischer, Vice President, SIS Content Services, said: “We are thrilled to be able to launch our esports offering in Colorado.  As basketball has been the most popular sport on Colorado sportsbooks, we are confident that bettors will react positively to our esports basketball content. This deal is further evidence of the footprint SIS is making in what will continue to be a rapidly growing and key market for the company.”

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Playtech and bet365 Expand Partnership to Pennsylvania

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Playtech announced the expansion of its longstanding partnership with bet365 into Pennsylvania. This marks the second US market where Playtech and bet365 will collaborate, following the success in New Jersey.

bet365, a valued partner of Playtech, has worked with Playtech to create innovative solutions, dedicated environments, and bespoke games across various markets and as part of this expansion, bet365 will be taking Playtech’s extensive content offering in Pennsylvania, providing players with an unparalleled gaming experience. This launch follows the recent delivery of a bespoke game in Spain, Super Spin Roulette, showcasing both Playtech and bet365’s commitment to delivering unique and interesting content.

A bet365 spokesperson said: “We are thrilled to expand our partnership with Playtech into Pennsylvania. Our collaboration has consistently delivered innovative and exciting gaming experiences for our players. We look forward to developing upon our already solid partnership as we continue to grow our offering and achieve new milestones together in the US market.”

Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, said: “We are excited to extend this partnership into another US state, continuing to support bet365 with solutions to support their strategic objective by creating new and engaging content for their customers. Together, we have developed many innovative solutions, dedicated environments and bespoke games across many markets, and we look forward to further strengthening our successful partnership with this world-class operator.”

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Bet365 Opens US headquarters in Denver

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Governor Polis and the Global Business Development Division of the Colorado Office of Economic Development and International Trade (OEDIT) announced that leading global online sports betting company bet365 has selected Denver, Colorado for expansion. The UK-based company has opened its new U.S. headquarters at One Platte, or 1701 Platte Street, and plans to hire nearly 1000 employees.

“We are thrilled to welcome bet365 and nearly 1,000 jobs to Colorado and congratulate them on the grand opening of their new U.S. headquarters here. bet365 will create nearly 1,000 new good-paying jobs and as many as 300 this year that will help Coloradans earn a good living and support their families. We are confident they will quickly find that our great state is the best place to live, work and do business,” said Governor Polis.

Bet365 is known for excellence in technology innovation and shaping the gaming industry, as well as its commitment to employee well-being and creating a vibrant workplace culture. In Denver, the company renovated 120,000 square feet of office space and will focus on growing brand awareness within the US.

“Unveiling our US headquarters in beautiful downtown Denver represents a watershed moment in bet365’s North American journey. The Mile High City and its thriving business community is the ideal location to launch the next chapter in our company’s future, and we’re excited to create an industry-leading, innovative workplace in our new home,” said a bet365 spokesperson.

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Within the first year, bet365 anticipates hiring over 300 employees. Positions within the new headquarters will include customer service operations, trading, software development and technology, with additional openings in marketing, legal, finance, facilities, human resources, and recruitment.

“We are confident that Colorado’s nation-leading quality of life and culture of innovation will make our state a great home for bet365, and believe this expansion is a win-win, including Colorado workers. bet365 is committed to creating good-paying jobs and a culture of excellence for their employees,” said OEDIT Executive Director Eve Lieberman.

The Colorado Economic Development Commission approved up to $14,055,942 in a performance-based Job Growth Incentive Tax Credit for the company over an eight-year period. These incentives are contingent upon bet365, referred to as Project Forge throughout the OEDIT review process, meeting net new job creation and salary requirements.

“We are excited to welcome bet365 to its U.S. headquarters’ new home, the Mile High City. bet365 has added 1,000 jobs to our economy and will add even more vibrancy to our downtown city center,” said Mayor Mike Johnston.

“We’re thrilled to welcome bet365 and their U.S. headquarters to Downtown Denver, marking a significant milestone in our region’s economic growth. This project wouldn’t have been possible without the support and collaboration of the Colorado Office of Economic Development and International Trade, the Colorado Economic Development Commission, the City and County of Denver, and Mayor Mike Johnston’s Office; we thank them for their dedication in helping bring this project to life. With the aid of OEDIT’s incentives investment, this project will not only create up to 1,000 high-quality jobs but also solidify Denver’s reputation as a hub for innovation and business. We look forward to the lasting impact this partnership will have on our community, driving both economic opportunity and vibrancy for Denver’s downtown for years to come,” said President of the Metro Denver EDC, Raymond H. Gonzales.

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The company employs more than 7000 people worldwide, including a presence in New Jersey, and currently employs approximately 50 people at the Denver office.

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Play’n GO announces new operator partnership with bet365 in New Jersey

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Ground-breaking partnership sees over 50 classic Play’n GO titles available to bet365 players in the Garden State

Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership in the state of New Jersey with leading operator bet365.

This partnership will be Play’n GO’s sixth in New Jersey, and sees legendary Play’n GO titles available to players in the state, including Book of Dead, Rise of Olympus 100, and Colt Lightning.

Play’n GO is now live in five US states and 30 jurisdictions around the world, with a mission to be live in every regulated market worldwide.

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Magnus Olsson, Chief Commercial Officer at Play’n GO said: “Adding an operator of bet365’s caliber is always exciting and we’re looking forward to seeing our games live with them in New Jersey, one of our most important markets. It’s been a great year for Play’n GO in the US, and we’re proving that a sustainable, player-safety-led approach is the way to success in all regulated markets. We’re looking forward to many years of prosperity with bet365 in the United States, replicating our joint success back in Europe where our businesses first began working together.”

A bet365 spokesperson said: “We are proud to extend our partnership with Play’n GO into the New Jersey market. We’re determined to offer the best player experience in every market we operate in, and adding Play’n GO’s content to our platform is important to that mission.”

 

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