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EXCEL ESPORTS and JD Sports launch podcast to help bridge the gap between the traditional UK football culture and the competitive FIFA scene

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  • EXCEL ESPORTS and JD SPORTS new podcast, XL BootRoom, will help bring together UK football culture and the competitive FIFA scene 
  • XL BootRoom will feature EXCEL’s professional FIFA players, Tom ‘Tom’ Leese and Spencer ‘Gorilla’ Ealing as well as other special guest appearances including YouTuber Danny Aarons
  • The podcast will delve into current topics including FIFA23, FIFA esports, UK’s football scene and football fashion
  • Episode one of XL BootRoom is now available to listen to on YouTube and Spotify and will be launched on other major streaming platforms soon

Today, British competitive gaming culture brand EXCEL ESPORTS and JD Sports, the UK-based leading retailer of sports, fashion and outdoor brands, are excited to announce the launch of their new podcast, XL BootRoom. The podcast will aim to help bridge together the traditional football culture and the competitive FIFA scene in the UK.

The first season of the podcast will include six episodes and will delve into current news topics including FIFA23, FIFA esports and the UK’s football scene such as the 2022 World Cup as well as the world of football fashion. XL BootRoom will be recorded from EXCEL’s newly built content production studio at XLHQ in Shoreditch. The new studio will be fully wrapped with a FIFA 23 inspired design to create an immersive, high quality set design for the best listening and viewing experience for fans.

Hosting the podcast will be EXCEL’s professional FIFA players, Tom ‘Tom’ Leese and Spencer ‘Gorilla’ Ealing. ‘Tom’ has been ranked number one in Europe in the past two years while ‘Gorilla’ is a five-time Gfinity FIFA Champion and one of the most famous players and content creators in FIFA. Both high-level professional players who are also very passionate football fans, they make the perfect duo to drive the conversations towards bridging the gap between casual football fans and hardcore FIFA players. The first episode will feature a special guest appearance from FIFA YouTuber, Danny Aarons, with many more FIFA personalities and football creators set to guest host episodes throughout the season.

EXCEL ESPORTS and JD Sports announced their partnership earlier this year, and have since created a range of immersive campaigns together for gamers and JD customers across the country, including gaming set-ups featuring EXCELs professional players and JD influencers at ParkLife, Longitude and Wireless throughout the summer. The JD Click Refresh Back-to-School Tour ensured kids across the country headed back to school in head-to-toe style and the Fortnite tournament held at EXCEL and JD’s stand at Insomnia 68 Gaming Festival saw the team sign their newest Fortnite content creator, Jackson ‘Rezhexx’ Bradbury.

XL BootRoom will also act to further strengthen the partnership between EXCEL and JD Sports,  to further establish both brands presence as active and prominent contributors to the FIFA gaming landscape. The podcast will integrate key JD Sports promotions and initiatives into the series to create organic links between the biggest moments in both the FIFA and retail calendar.

Sha Rasti, Head of Partnerships, EXCEL ESPORTS comments: “We are thrilled to announce the launch of our new podcast, XL BootRoom, alongside our partner JD. FIFA represents a diverse community, spanning from hardcore gamers to casual football fans that play with friends and we believe through XL BootRoom we have the opportunity to help to further connect these two very similar communities together. Touching on current news topics across football and competitive FIFA, listeners can expect competition, insight and comedy throughout the season!”

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THE ESPORTS AWARDS CROWNS THE BEST IN ESPORTS FROM THE PAST DECADE, INCLUDING NADESHOT, SJOKZ AND FAKER

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The Decade Awards ceremony, held alongside the Esports World Cup as part of the ‘Summer of Celebration’, saw an incredible 9.8 million votes cast by fans, celebrating esports and gaming’s most legendary figures in a landmark tribute to a decade of excellence.

RIYADH, Saudi Arabia, August 24th, 2025: The most prestigious night in the esports calendar returned this evening, as the Esports Awards hosted their one-off special, the “Decade Awards”. Presented by Trevor “Quickshot” Henry, Jessica “JessGOAT” Bolden and Barney Banks, this year’s Decade Awards marked the Esports Awards’ 10th anniversary and honoured a decade of industry-defining achievements and trailblazers in esports across 14 different categories.

Among the evening’s standout honours was League of Legends superstar Lee “Faker” Sang-hyeok, who was named Esports PC Player of the Decade, alongside his team T1, who were crowned Esports Team of the Decade, and their coach Kim “kkOma” Jeong-gyun, recognised as Esports Coach of the Decade. Riot Games were also at the forefront, receiving multiple accolades including Esports Publisher of the Decade, Esports Game of the Decade for League of Legends, and Esports Live Event of the Decade for the unforgettable League of Legends Worlds 2017 Championship.

Marking the grand finale of the Summer of Celebration, the Esports Awards delivered yet another iconic evening, with a star-studded roster of presenters taking to the stage to announce the winners. Highlights included legendary professional skateboarder Tony Hawk, Twitch sensation Tyler1, renowned content creator and Sidemen member Vikkstar, and multiple-time EVO champion Justin Wong.

Over the past decade, the esports scene has grown exponentially, with countless players, teams and creators contributing to its growth into the global phenomenon it is today. Tonight, the Decade Awards celebrated those who have defined the last ten years in esports, honouring the individuals, teams and organisations whose achievements have left a monumental mark on the industry. The complete list of Decade Awards winners is as follows:

  • Esports Game of the Decade – League of Legends
  • Esports Personality of the Decade – Matthew “Nadeshot” Haag
  • Streamer of the Decade – Félix “xQc” Lengyel
  • Esports Commercial Partner of the Decade – Intel
  • Esports Content and Coverage Platform of the Decade – Liquipedia
  • Esports Publisher of the Decade – Riot Games
  • Esports Live Event of the Decade – League of Legends Worlds 2017
  • Esports PC Player of the Decade – Lee “Faker” Sang-hyeok
  • Esports Breakthrough Player of the Decade – Mathieu “ZywOo” Herbaut
  • Esports Controller Player of the Decade – Anthony “Shotzzy” Cuevas-Castro
  • Esports Coach of the Decade – Kim “kkOma” Jeong-gyun
  • Esports Team of the Decade – T1 – League of Legends
  • Esports Organisation of the Decade – Team Liquid
  • Esports On-Air Talent of the Decade – Eefje “Sjokz” Depoortere

“Over the past ten years, the growth in the esports industry has been incredible to see, and it’s been a great honour to recognise the icons who have contributed to its rise in popularity,” says Mike Ashford, CEO of the Esports Awards, “Tonight, we showed the world just how global and impactful esports has become, and celebrated the individuals and companies that have consistently driven its success. Congratulations to all the winners, and thank you to the esports community for your ongoing dedication and support.”

The Decade Awards is brought to you by the Esports World Cup, Oakley and Media Partner Hitmarker. The full stream can be found here: twitch.tv/esportsawards.

The post THE ESPORTS AWARDS CROWNS THE BEST IN ESPORTS FROM THE PAST DECADE, INCLUDING NADESHOT, SJOKZ AND FAKER appeared first on European Gaming Industry News.

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Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience

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With four spots, one stage and R60 000 on the line, South Africa’s sharpest squads are gearing up for a Call of Duty clash like no other.

The 2025 Hyprop MTN Shift Gaming Experience is about to get louder, faster and more intense. Hyprop, in collaboration with MTN, is introducing SHIFT COD – a Call of Duty tournament designed to test South Africa’s sharpest squads in a no-excuses, high-pressure arena. Four online qualifiers. One LAN finale. R60,000 in prize money. Only the best survive.

The format stays sharp and unforgiving: each qualifier is a single-elimination best-of-five series. Teams will battle across Hardpoint, Search and Destroy, and Control. Only the top squad from each of the four qualifier events will earn a shot at the LAN finale, taking place at Canal Walk on 12 and 13 September. Finalists will cover their own travel and accommodation, but the stage – and the spotlight – will be waiting.

“The Shift Gaming Experience is about putting real competition at the centre of public spaces and connecting people through the power of play,” said Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop. “Adding Call of Duty to the lineup takes the intensity up a notch. We’re giving gamers a serious platform to show what they can do – live, on stage and in front of a crowd.”

The four qualifiers took place online, where teams signed up for free:

All qualifier finals were broadcast, giving fans full access to the action and allowing players to gain exposure beyond the scoreboard.

Four teams qualify for the LAN finale, where they’ll compete in a double-elimination bracket for a prize pool structured as follows:

  • 1st place: R30,000
  • 2nd place: R15,000
  • 3rd place: R10,000
  • 4th place: R5,000

Now in its third year, the Hyprop MTN Shift Gaming Experience has become one of the country’s most visible platforms for esports and casual gaming. Hosted at Hyprop-owned malls including Canal Walk, Clearwater and The Glen, the experience blends competitive tournaments with public engagement to bring gaming into the mainstream.

“MTN SHIFT isn’t about gimmicks. It’s built for players, whether you’re grinding in ranked or showing up to prove a point on LAN,” said Stanbridge. “We’ve seen how gaming can energise our spaces and create new communities. SHIFT COD builds on that energy.”

With only four LAN spots available, the window to make your mark is narrow, and the competition will be ruthless. Visit acgl.gg/mtnshift.

Remaining Tournament Dates & Venues:

SHIFT COD is part of the MTN Shift Gaming Experience which takes place at:

Capegate – Online Qualifier: 31 Aug | In-Centre Event: 5 – 7 Sep

Canal Walk – Online Qualifier: 7 Sep | In-Centre Event: 17 – 21 Sep

The post Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience appeared first on European Gaming Industry News.

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Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles

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Lim “Ulsan” Soo-hoon has claimed the TEKKEN 8 at EWC 25 crown having beaten Yoon “LowHigh” Sun-woong in a 5-2 grand final finish. His victory secures DN Freecs their first win at EWC 25 as he takes home $250,000 of the $1,000,000 prize pool.

Lim “Ulsan” Soo-hoon had a strong run at EWC 25, losing just one series against Kim “Kkokkoma” Mu-jong in the first match of the second phase. From that point on, however, he went unbeaten on his way to the grand final, even taking down Kim “Kkokkoma” Mu-jong for revenge on his way back from the lower bracket.

In the semifinals, Lim “Ulsan” Soo-hoon booked his place in the grand final with a 5-3 finish over Kim “CherryBerryMango” Jae-hyun, securing his second EWC TEKKEN 8 grand final in a row. Ulsan showcased his mastery of Dragunov throughout the grand final, setting the scene with a decisive victory in the first set, before taking the title in the seventh set with a 5-2 win.

His grand final opponent, Yoon “LowHigh” Sun-woong, took down Team Vitality’s Jeon “JeonDDing” Sang-hyun in a 5-2 finish to lock his place in the grand final. The former EVO champion displayed his Bryan skills throughout the final against Ulsan, but it wasn’t enough to overcome the overall winner.

“I never expected this. I cannot imagine I would win again. I mean, this year I had a rough start; there was a nerf to Dragunov, I had a lot of difficulties – I wanted to prove myself on this stage, and I have done it,” said Lim “Ulsan” Soo-hoon. “It’s been like a dream to be here. Thank you to those who support me from everywhere, my team, my friends, all my partners, and especially the Kingdom of Saudi Arabia for making this the biggest tournament in the world.”

“I’m still hungry. I just want to make myself a legend,” said Lim “Ulsan” Soo-hoon.

Lim “Ulsan” Soo-hoon secured 1000 Club Championship points for DN Freecs, who, as a result, jumped up to joint-eleventh place in the Club Championship standings, with 1200 points. Despite having three players in the top eight, DN Freecs will only receive one lot of points.

It was a disappointing showing from Team Falcons in TEKKEN 8, as all three representatives were eliminated before earning any points. With only a few games left to earn points, Team Falcons had high hopes for TEKKEN 8. Elsewhere, Twisted Minds, who secured victory earlier in the day in PUBG, failed to make it two for two on Saturday, also failing to score points in TEKKEN 8 as Arslan “Arslan Ash” Siddique was eliminated by overall winner, Lim “Ulsan” Soo-hoon.

The post Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles appeared first on European Gaming Industry News.

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