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Eastern Michigan University and Gen.G Level Up, Building The Next Generation of Esports Professionals After Concluding Successful Summer Programming

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Global esports organization Gen.G and Eastern Michigan University announced the continuation of their partnership to prepare the next generation of leaders in the esports industry. After a successful summer tournament, EMU and Gen.G have welcomed back EMU Eagles to Ypsilanti with a series of campus kickoff events, the introduction of project-based internships, and the initiation of two Gen.G Foundation Scholarship recipients.

“Gen.G could not be more excited to continue expanding our programming with EMU,” said Arnold Hur, CEO for Gen.G. “EMU has been our trusted partner as we look to enrich the academic experiences for student athletes studying and working hard to have an impact on the future of the esports and gaming industry.”

The start of the 2022-2023 academic year at EMU marks the second year of Eagles Gaming Club and Gen.G supporting student gaming on EMU’s campus. Students can expect carefully curated events, built by the students and supported by the two organizations. Additionally, there will be support for student athletes recognized by EMU Esports who will begin traveling to tournaments, competing virtually and representing EMU nationally in new jerseys showcasing their Eagle pride.

EMU and Gen.G will also look to commit to producing more events like the Summer Showdown throughout the year. In July 2022, the Summer Showdown tournament featured teams of students from eight local high schools and universities. The tournament ended with four gaming titles earned at in-person competitions hosted at the EMU REC/IM Center. The winning teams included University of Michigan-Flint for Rocket League, Michigan State University for VALORANT, and University of Michigan-Ann Arbor for League of Legends. The Summer Showdown cements EMU’s position as a regional hub for gaming programming, building off of the success of Midwest Madness. Students in the region can expect additional similar tournaments throughout the school year.

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“These are exciting upgrades for varsity support of student athletes at EMU, and we’re so glad to see our partnership with Gen.G enhancing experiences for Eagles Gaming Club,” said Justin Jett, Director of the EMU REC/IM Center. “The increased support for student athletes will be instrumental in building out the flourishing gaming community at EMU.”

In September, Gen.G announced two EMU students had been selected as recipients of the Gen.G Foundation Scholarship: Je’Naiya TimsIyad and Iyad Khattab. Each recipient received $10,000 to subsidize their tuition for this academic year and will have access to exclusive career and mentorship programming as members of the new scholarship class. Suho Chang, a student from the Gen.G Global Academy in Seoul will join Timslyad and Khattab as a student at EMU.

Now in its third year, the Gen.G Foundation Scholarship focuses on supporting women, people of color and low income students enrolled in a U.S. university or college who are interested in gaming, esports, entrepreneurship, journalism or content creation.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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