eSports
Exclusive Q&A/Widget with Nicolas Marlier, CTO at PandaScore
What motivated you to upgrade your Widget product?
Our revamped Widget 2.0 product builds on the huge success of the original solution we launched several years ago. The upgrade forms part of wider efforts to deliver the best products and player experiences to the esports ecosystem, driven by the power of data. Operators using Widget 2.0 can better attract and engage esports fans, particularly during live, with highly customisable esports widgets that provide game-specific, real-time data. This means that players can enjoy in-depth esports information on their favourite games, delivered via undelayed data so that they know they are getting a real-time viewing and betting experience.
With Widget 2.0 we can offer a more customised integration through a block system that allows each bookmaker to adjust what kind of information they want to make available on specific sections of their website or app. We have also improved the data visualisation so that players can more easily understand complex datasets at a glance while providing even greater data granularity for expert players that really want to deep dive into specific games.
What titles does Widget 2.0 cover in live? And to what depth?
So we offer a dedicated Widget for each of the 11 esports titles we cover including three live widgets for CS:GO, Dota 2 and League of Legends (LoL). Take LoL, for example. We have a radar chart designed by League of Legends experts so that bettors can quickly and easily see the strengths and weaknesses of each team. For CS:GO, that information is presented on a map-by-map basis and depending on team sides. This is to take into account the differences between each game and to make the player experience as intuitive and seamless as possible.
Why was customisation so important to your revamped Widget product?
Each bookmaker wants to deliver an experience that not only meets but exceeds the expectations of its players. It also wants to do this while standing out from its rivals. As a data provider, it is important for us to give operators the tools they need to do both of these things. Our block system adapts to the different experiences offered by each bookmaker, as well as the wide range of devices used by players. In addition, operators have complete freedom to customise the front end with their own branding colours to maintain a consistent user experience at all times.
What are the player engagement benefits of Widget and how can operators leverage the product in innovative ways?
Esports fans want a seamless stream but also access to stats and data points about their team and/or their opponents. Bringing that insight directly onto the operator’s platform via our Widget 2.0 product provides this and allows sportsbooks to drive greater engagement among existing players and esports bettors, but also attract new customers that are not necessarily bettors yet but are looking for access to this data via an easy-to-use interface. That makes our Widget product innovative in itself as it allows operators to connect with esports fans and bettors in an entirely new way.
What’s next for PandaScore?
Our product roadmap has been busy, that’s for sure. Recently, we’ve added Starcraft 1 and 2 to the long list of games we offer coverage on, extended our cutting-edge BetBuilder product to cover all three major games, will be offering micro betting markets for the first time, launch community engagement tools to let operators to better engage with their users on Discord and Twitch. More exotic betting markets, such as player specials for LoL and Dota 2 are also underway, and this is not the full list of innovative products to come. We are committed to designing and developing the tools and features operators need to unlock the true potential of esports and esports betting, and our product roadmap over the next 12 months will allow them to do just that.
It is still very early days for esports betting, but more and more sportsbook operators understand the opportunities on the table and are making moves in the space for the first time. PandaScore is here to guide them through the sector and deliver the best possible experience to both new and existing esports fans and bettors.
Pioneering esports odds, data and betting products provider now available to operators powered by leading platform supplier with the integration facilitated by Sporting Solutions
PandaScore, the award-winning provider of esports odds, data and betting products, has integrated its suite of solutions with Playbook Engineering, the global sportsbook platform provider.
The partnership has been facilitated by Sporting Solutions, which has strategic partnerships with both PandaScore and Playbook Engineering.
Playbook Engineering has established itself as a leading sportsbook platform provider, supporting brands such as Star Sports, AK Bets, Priced Up, Bet Wright, Gentleman Jim, and Dragon Bet.
Following the integration, online sportsbooks powered by Playbook Engineering can access PandaScore’s Odds feed allowing them to offer comprehensive and competitive esports odds for some of the most popular disciplines.
The scope of markets and the value of odds are unrivalled with PandaScore using sophisticated models backed by a team of experienced traders including specialist traders for disciplines like CS2, Dota 2 and LoL.
A growing number of platform providers and operators are making a move into the lucrative esports betting space, with PandaScore recently surpassing €1bn of bets through its platform off the back of a sharp rise in demand among players and operators.
Joseph Noone, Senior Sales Manager at PandaScore, said: “Playbook Engineering powers some renowned sportsbooks as well as up and coming brands that are really making an impact.
“It’s great that these sportsbooks can access our esports odds, data and betting products, allowing them to engage new and existing player cohorts with a compelling esports offering that stands out when it comes to the range and value of odds.
“The integration wouldn’t have been possible without our shared partner Sporting Solutions, and stands as an example of what can be achieved when providers work together.”
Luke Cousins, Commercial Director at Playbook Engineering, added: “Sportsbook operators simply can’t ignore the demand for esports betting and in PandaScore, we have a premium odds, data and betting product provider that lives and breathes esports.
“This partnership, done through our mutual friends, Sporting Solutions, further positions Playbook Engineering as a tier-one platform provider to some of the most exciting sportsbook brands around the world. This makes it a win for us, our partners and their players.”
The post PandaScore and Playbook Engineering join forces appeared first on European Gaming Industry News.
Phygital International (PI), the exclusive rights holders and custodians of The Games of the Future (GOTF), announced that Brazil, Serbia, South Africa, and Uzbekistan are the shortlisted applicants to host GOTF 2027. The Games of the Future is the world’s leading phygital sports tournament, bringing together sports and esports athletes from around the world.
With the UAE set to host GOTF 2025 and Kazakhstan in 2026, the competition for the 2027 edition has drawn significant interest from nations eager to position themselves as leaders in the world of phygital sports.
Nis Hatt, CEO of Phygital International, said: “We received bids from right around the world which highlights the growing awareness and passion for phygital sports globally. We would like to thank all the nations who bid to host The Games of the Future 2027 and are pleased to announce that Brazil, Serbia, South Africa, and Uzbekistan have been selected as the nations shortlisted as potential hosts.”
Following further evaluations and detailed assessments of each finalist’s proposal, the final decision on the host country for GOTF 2027 will be announced in the summer of 2025.
The post Four Countries Shortlisted to Host GOTF 2027 appeared first on European Gaming Industry News.
The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.
Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.
Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.
The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.
The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.
Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”
Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”
The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.
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