

Canada
IKONIC Releases NFT Esports Platform
(ACN Newswire) – Announcing the launch of IKONIC, the World’s First Dedicated NFT Platform for Esports and Gaming Collectibles. The IKONIC platform will be a full-service NFT marketplace that will serve pro-players, gamers, teams, and content creators within the gaming industry; a dedicated marketplace where they can create unique and rare digital items for their fans.
IKONIC platform allows esports players and gamers to create NFTs with their gameplay.
The IKONIC team realized that some of the most amazing moments in gaming were vanishing just as fast as they were created, and until now, there has not been a way for a player or a fan to own and benefit from fantastic gameplays. IKONIC’s ambition is to fuel each gamer’s creativity by giving them the ability to turn their passion into profit.
Through today’s blockchain technology, we can turn esports moments into digital collectibles that will last for eternity. We have so much more than that on the roadmap, because we aim to empower the creator economy, which will open new revenue streams for gamers and esports players. We will merge the cryptoverse and esports, and for the first time, players and fans will – OWN THE MOMENT.
There are thousands of esports events every week all around the globe. Still, players cannot get the recognition they deserve. Some of them make better plays than top esports players, but they cannot reach their audience because of the system that is in place. Each player has some fantastic moments, and with IKONIC they can immortalize those moments and earn from their gameplays.
We do not forget pro-players; they are our heroes; we cheer for them; we live through them. Ikonic will make it possible for top players to connect with their fans. A place where fans can collect the best gameplay moments.
Players will be able to create unique NFTs of their gameplay with a few clicks, and with a click or two more, they will be listed and ready to trade on IKONIC’s marketplace. But IKONIC will be much more than that. When we progress into advanced development, the existing marketplace infrastructure and its community will become the foundation for a broader marketplace for game-linked digital assets.
The $IKONIC Token will be the key to unlocking rewards for players and fans. Through the $IKONIC Token users will get discounts and have access to specific bonuses within the platform.
Soon gamers will have a chance to see our video editing software for advanced NFT creation. The revolutionary NFT Transaction & Performance Analytics will allow every user to analyze data much more effectively — and efficiently. This year, we will also reveal our Indie Game Launchpad for NFT Games.
Led by industry experts IKONIC will be the prime NFT marketplace for the esports and gaming world.
Sebastian Ionut Diaconu, CEO of IKONIC, says, “The IKONIC platform allows users to immortalize their outstanding gameplay into video NFTs, the next-gen type of memorabilia for esports. Partnerships and collaborations with the biggest names in esports and rising stars to create IKONIC NFT collections, that will be the foundation for an active ecosystem for the fans, creators, and collectors, with extensive benefits for all participants. In addition to the NFT Marketplace, the Indie Game Launchpad allows game developers and the community to come closer together, get access to exclusive content and in-game items.”
“Esports players’ status as athletes has been disputed for a long time. Creating a legacy through memorable moments captured and stored on Blockchain, earning royalties from these NFTs, and sharing their exceptional capabilities with the world, give them the opportunity to make themselves a legendary or even an IKONIC athlete in the esports world.”
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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