Alexandre Arnault
Riot Games Partners with Tiffany & Co. to Redesign Iconic Summoner’s Cup
Riot Games has partnered with jeweller Tiffany & Co. to redesign the League of Legends World Championship Summoner’s Cup.
The redesigned trophy, which will be unveiled digitally on August 29, is part of a new multi-year deal between the jeweller and Riot Games for League of Legends esports.
“The Summoner’s Cup is a symbol of greatness in esports and the crowning achievement in League of Legends. The teams who hoist it represent the best of our sport – their mastery forever a part of LoL Esports’ history. As we looked to build on the prestigiousness of winning a World Championship, there was only one partner we aspired to collaborate with on the Summoner’s Cup. Tiffany & Co is a storied brand and the preeminent designer of the world’s greatest sports trophies. We’re honored to partner with them to celebrate our past, present, and future World Champions,” said Naz Aletaha, Global Head of League of Legends Esports for Riot Games.
The co-creation of the new Summoner’s Cup—weighing 44 pounds and standing approximately 27 inches—involved an extensive creative process between LoL Esports and Tiffany & Co. The modern design was brought to life over a span of four months totaling 277 hours by the House’s expert artisans who craft more than 65 trophies each year at its hollowware workshop in Cumberland, Rhode Island. Utilizing tools and techniques dating back to the mid-19th century, together with cutting-edge innovations, the latest sterling silver masterpiece reflects Tiffany’s longstanding heritage of extraordinary craftsmanship.
“We are excited to continue our partnership with League of Legends Esports and the opportunity to be a part of the brand evolution for the world’s most popular esport. Creating the Summoner’s Cup is another important moment for Tiffany in the world of esports and an exciting new chapter in our 160-year legacy handcrafting sports trophies,” Alexandre Arnault, EVP of Product and Communication at Tiffany & Co, said.
DATA.BET Announces Strategic Partnership with Nubet
Amusnet Powers BEGExpo’s 15th Edition with its Latest iGaming and Land-based Products
GR8 Tech Closes the Year at SiGMA Europe 2024 with Industry Success
GamblingSites.com Launches “Jackpot Meter” for Ultimate Online Gambling Transparency
Union Workers’ Strike Ongoing at Virgin Hotels Las Vegas Casino
Evoplay enters Czech market with exclusive Fortuna collaboration
Spinomenal celebrates Halloween with Book of the Cursed release
QiH Group completes C-suite hiring spree with new CFO appointment
MGM Resorts Teams with USO and American Airlines for 14th Annual Salute to the Troops at Mandalay Bay
EveryMatrix launches EveryMatrix Effect campaign
-
gaming2 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
