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Allan Phang Departs From Galaxy Racer

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Allan Phang, the Chief Marketing Officer at Galaxy Racer (GXR), a transmedia powerhouse focused on esports, content creators, music and sports, headquartered in Dubai, has announced his departure from the organization. He has also announced his departure as Marketing Consultant at Galaxy Racer’s parent company, Riva Technology and Entertainment Limited (RTE).

Throughout his tenure at Galaxy Racer, Allan, together with his colleagues successfully executed award-winning high impact global marketing campaigns. Some of the notable achievements include being part of the team that won the prestigious Cannes Lions Bronze Award and smashed two GUINNESS WORLD RECORDS titles for the “Longest live-stream (video)”, recording live for 268 hours 14 mins 20 seconds and “Most viewers for a charity donation live stream on YouTube”, attracting 698,000 peak concurrent views while raising over US$11Million for charity via Galaxy Racer’s content creator, together with its partners the United Nations High Commissioner for Refugees (UNHCR) and Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).

Galaxy Racer won Gold and Bronze respectively in the Sports Industry Awards 2022 for Best Esports Commercial Partner of the Year and Best Esports Event of the Year.

Allan has had the opportunity to work closely with global superstars; Manchester United legend, Mikael Silvestre, Founder and CEO of Talent Lyfe, an innovative agency to represent elite athletes and young talent across all professional sports. He was part of the team which executed an award-winning marketing campaign with former Arsenal captain Pierre-Emerick Aubameyang in the Galaxy Racer Aubameyang Cup, a cross-regional Fortnite: Battle Royale tournament between Europe and the Middle East.

Allan spearheaded the marketing execution together with his team for the biggest esports tournament in the Middle East North Africa (MENA) region, GAMERS GALAXY: Dota 2 Invitational Series Dubai 2022, which garnered over 2 million concurrent views globally, 38 over million total hours watched across all platforms and close to 28 billion total viewership in media coverage.

Allan was previously the Regional Head of Marketing and PR at EVOS Esports, one of the most successful esports organization in Southeast Asia which raised US$16.4 million in Series A and B funding. Some of the projects Allan was involved in during his time at EVOS Esports included launching co-branded apparel with PUMA, helping Visa with its first foray into Southeast Asia’s esports scene, inking a year-long deal with Lazada Indonesia, and cross-collaboration with Universal Music Malaysia artists’.

Previously with AirAsia Esports, he was tasked by the co-founders of AirAsia to spearhead AirAsia Esports initiatives. Allan led the airline’s esports strategy since 2018. He spent about seven years with AirAsia and helmed roles including regional marketing, group partnerships and business development, and employee engagement and internal branding. Allan was instrumental in AirAsia’s regional sponsorship with World Electronic Sports Games (WESG) Southeast Asia, and the sponsorship of the Mineski Dota 2 Professional Esports Team. During his tenure at AirAsia Esports, Allan forged successful partnerships with Razer, Alienware, and Secretlab. Allan’s esports campaigns were highlighted as a success story and case study in World Federation Advertisers (WFA) – Esports Special Report.

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JBO Thailand Launches Esports World Cup Promotion

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JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.

This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.

At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.

JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.

The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.

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Compliance Updates

Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

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Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.

LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.

Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”

The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.

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NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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