Asia
Rapper Shloka teams up with ESPL Season 2 BGMI gamers to launch an exclusive rap song video
Rappers Rahul Karn, aka Shloka and MC Maalik have curated a gaming rap song featuring top participants from the second edition of ESports Premier League (ESPL).
The song titled “Stop at Nothing” portrays the grit and determination of the participants contesting in the tournament.
The song also features star influencers and popular personalities from the BGMI community like Yogesh Yadav (Roxx). Roxx is a former PUBG Mobile Premier League South Asian Champion and he is currently playing for Team Celtz Esports. Other names to feature in the song include Gopal Sarda (Hastar BTC) and Sambhav Khatang (iMazik), renowned gaming content creators, BGMI professionals, and team members in Hyderabad Hydras, ESPL’s first-ever franchise team from Hyderabad. The song also features Jasper (Ace Black), Arun (Maxy), Bharatwaji (CarryOP), and Prasanth C (Striker).
Talking about the significance of this rap song, ESPL director Vishwalok Nath said, “The song will definitely add a bit of adrenaline rush in the gaming community as hip hop has always blended well with gaming. Hip hop and gaming share seamless energy and rhythm. The song also features some of the most talented Esports players and will surely help showcase the rise of this tournament. Working with artist Shloka and all other content creators was a delightful experience and this rap song will surely create the right buzz just ahead of the ESPL LAN finals.”
Shloka came to prominence as one of India’s First Rap Reality Show Finalists in a popular TV show called “MTV Hustle”. MTV Hustle is India’s first rap reality show judged by popular singers like Raftaar, Nucleya, and Raja Kumari. Shloka was among the top five talents at the end of the Season 1 of the show.
The rapper duo has used various gaming analogies in the hip-hop video, which aims to create buzz and excitement for the League as it is nearing the grand finale. The music producer of this song is GJ Storm.
The tournament is currently in the second phase of invitational qualifiers that will end on July 27. The remaining 8 finalists will emerge from this round and will join the other 8 teams to compete in the ESPL Season 2 LAN Finals.
Recently, ESports Premier League (ESPL) extended its association with youth icon and renowned Bollywood actor Tiger Shroff as the face of India’s first-ever franchise-based esports league for the second consecutive year.
India Today Gaming has also roped in the global smartphone brand, TECNO Mobile as the Presenting Sponsor for the tournament. The smartphone maker is committed to supporting and helping aspiring esports players with its gaming-focused smartphones like the latest, Tecno Pova 3.
Esports fans can also watch the BGMI action live on India’s leading streaming platform, LOCO, the exclusive digital broadcast partner for ESPL Season 2. The tournament organizer has also signed Ishq FM as the exclusive radio partner for the ongoing tournament.
Asia
Goa Introduces an Entirely Online Lottery Platform
In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.
Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.
Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”
This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.
The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.
Asia
DigiPlus Interactive Launches “Pusta de Peligro” Campaign
The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.
The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.
Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.
The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.
In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.
The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.
“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.
Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”
The post DigiPlus Interactive Launches “Pusta de Peligro” Campaign appeared first on European Gaming Industry News.
Asia
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.
As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.
Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.
“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.
With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.
The post MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador appeared first on European Gaming Industry News.
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