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NODWIN Gaming’s first-ever televised BGMI Master Series breaks viewership records on Television

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NODWIN Gaming, one of the world’s leading esports companies, has created history through its collaboration with the Star Sports Network for India’s first-ever televised esports tournament — the BATTLEGROUNDS MOBILE INDIA (BGMI) Masters Series, by breaking all viewership records on linear (Star Sports), as well as digital platform Loco and mobile lock-screen platform Glance Live. The tournament has paved a new path by successfully introducing the world of esports to the ‘media dark’ audience while also opening new advertising and branding opportunities for both endemic and non-endemic brands. The grand finale of the mega series will take place on July 17 and the winning team will take home a trophy, a prize money of Rs. 25 lakhs and a brand-new Hyundai car worth Rs. 13 lakhs. With the top teams such as GodLike and Team Soul back in the lead, the excitement is further building up and a spike in viewership across all linear and digital platforms is expected.

The BGMI Master Series, being broadcast live on primetime every day from June 24 to July 17 on Star Sports 2, clocked 1.2 million impressions on Day 1 and 12.3 million views through the first eight days of broadcast on TV. According to the TV channel data, the Day 1 numbers beat the impressions of globally followed tournaments like the Australian Open 2022 that recorded 10.5 lakh/1 million impressions on Day 1, the French Open Day 1 with 6.5 lakh impressions and the UEFA CL Semi-Finals that saw 4.6 lakh impressions. The impressions on digital platforms Loco and mobile lock screen Glance Live, also reflected a combined exceptional 53.9 million views from June 24 – July 2, 2022.

“NODWIN Gaming and Star Sports 2 took a huge leap of faith by broadcasting the BGMI Master Series on television. Our aim was to expand the esports audience and capitalise on the fact that esports has a huge potential to fulfil the entertainment fix of both gamers and non-gamers on primetime television. We’ve been able to achieve all of this and more with the BGMI Master Series, which was further validated by the response of non-esports brands. We started off the tournament with just two partners and now we have seven sponsors on board, which include Swiggy, Hyundai, Spotify, Wings and Gillette. The viewership on both linear and digital platforms has been phenomenal and we are excited to see the climax building up for the grand finale. We are naturally delighted and proud to be part of this great moment in time when the history of esports is being written! We’re looking forward to bringing Indian esports at par or even higher than other marquee international sports events across platforms,” said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.

 

Event Impressions (000s) Channels
BGMI Masters series 1201 SS2
Australian Open Day 1 1059 Sony Ten 2 and Six
French Open Day 1 652 Sony Ten 2 and Six
UEFA CL Semi-Finals 464 Sony Ten 2, Ten 3 and Ten 4

 

The BGMI Master Series’ opening day numbers also had a higher AMA (Average Minute Audience) when compared to Non-India Test match Cricket. The esports tournament’s AMA was 20% higher than the first Eng vs NZ test match.

The reach for the opening day of the BGMI Masters series was 290% of the UEFA champions league final between Liverpool and Real Madrid and 80% of the French Open Roland Garros finals featuring Rafael Nadal.

Catch all the exciting action of the BGMI Masters series only on Star Sports 2, every day till July 17, 2022, from 8:00 PM onwards.

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Macau Government Extends Lottery Concession of Macau Slot Until 5 June 2026

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The Macau government has extended the lottery concession of Macau Slot Co Ltd for one year until 5 June 2026.

The concession renewal was published in the official gazette on Wednesday. Further extensions may be granted, subject to mutual agreement between the Macau government and Macau Slot.

As part of the renewal terms, Macau Slot is required to gradually reduce its number of non-resident employees and actively collaborate with the government to recruit and retain local talent.

Earlier this month, the government held a meeting with Macau Slot representatives to discuss the extension. According to the Gaming Inspection and Coordination Bureau (DICJ), the city’s industry regulator, Macau Slot committed to cutting 35% of its non-local, non-skilled workforce—equivalent to 26 positions—by the first quarter of 2026. The company also pledged to make further reductions to its foreign labour quota in the future. Currently, non-local staff account for 15% of the total workforce at Macau Slot.

“Over the past year, despite fluctuations in the macroeconomic environment and slower economic recovery in neighbouring regions, the local economy has remained relatively stable under the guidance of the Macau SAR government’s policies,” Macau Slot said in a statement.

“Looking ahead, we are committed to further diversifying our sports betting products to meet customer demand, while upgrading our information technology infrastructure to stay current and deliver more comprehensive sports betting services.”

The post Macau Government Extends Lottery Concession of Macau Slot Until 5 June 2026 appeared first on European Gaming Industry News.

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QTech Games strengthens its elite suite with Bigpot Gaming

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Emerging-markets leader expands its all-encompassing library with exciting new slots portfolio

QTech Games, the leading game aggregator for all emerging markets, has signed its latest provider partnership with Bigpot Gaming, enabling its platform customers to access the supplier’s innovative and multi-faceted slots catalogue.

Bigpot Gaming, an exciting challenger studio in the igaming arena, draws from a deep well of slot games – including titles such as Quests Of Olympus, Mega Sevens, Golden Kitty and Journey To The Abyss – which form an eclectic range of popular titles.

Bigpot Gaming specialises in developing high-quality online slot and table games which are RNG-certified and fully compliant with international regulatory standards. To underscore this commitment to fairness, Bigpot Gaming is certified by four recognised test laboratories in GLI, BMM, GA and iTech Labs.

The agreement also broadens Bigpot Gaming’s global scope, targeting emerging markets and creating new revenue streams. As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, retention and marketing tools, and 24/7 local-language support.

QTech Games CEO, Philip Doftvik, said: “It’s another feather in our cap to have integrated more premium content, this time from Bigpot Gaming. We will continue to raise the bar and shape a localised experience for global players. And we can’t wait to witness how these games perform across a range of untapped markets which, in many cases, represent new territory for Bigpot Gaming.”

David Shon, Global Sales Executive at Bigpot Gaming, added: “Bigpot Gaming stands out as a fast-growing rookie studio for slots games and a real revenue-driver for digital casinos, always offering players a fresh yet familiar gaming experience.

“This collaboration marks another crucial step in our company’s worldwide growth strategy, and. Bigpot Gaming is targeting the finest content aggregators to improve our visibility and influence in the sector, and QTech Games sets the gold standard for emerging markets.”

The post QTech Games strengthens its elite suite with Bigpot Gaming appeared first on European Gaming Industry News.

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Polemos Announces Partnership with Guinevere Capital

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Polemos, a Web3 gaming infrastructure platform, has announced a strategic partnership with Guinevere Capital, a prominent esports and gaming investment firm known for its investments and advisory roles in projects such as GiantX, iTero, Perion, Skybox and various other projects across the industry. Guinevere Capital has established a strong reputation for its work across global Web2 gaming titles, including League of Legends, Valorant, Rocket League and many more. This partnership aims to leverage the combined expertise of Polemos.io and Guinevere Capital to enhance and further monetise audiences across publishers, infrastructure players, gaming companies, studios and platforms.

The collaboration will focus on integrating advanced asset management and engagement tools from Polemos.io’s Forge platform with Guinevere Capital’s extensive network and experience in both Web2 and esports ecosystems. This will create new monetisation opportunities and improve player experiences by bridging traditional gaming with blockchain-enabled innovations.

Carl Wilgenbus, CEO of Polemos.io, said: “Partnering with Guinevere Capital marks a significant milestone in our mission to expand access to gaming rewards and unlock new revenue streams for the entire gaming industry. Together, we will empower publishers and studios to better engage their audiences and capitalize on the evolving landscape of gaming and esports.”

“Polemos has built an impressive piece of infrastructure that has plugged a huge gap in the gaming sector. We look forward to working with them to commercialise this,” said Dave Harris, a partner at Guinevere Capital.

Dave’s previous experience includes investing in and operating top teams and leagues in the Riot Games and Activision Blizzard ecosystems.

Guinevere Capital’s strategic involvement will accelerate the adoption of blockchain gaming infrastructure while supporting the growth of esports and gaming communities worldwide. This alliance underscores a shared vision to drive innovation, education and monetisation in the gaming sector by combining Web2’s reach with Web3’s potential.

The post Polemos Announces Partnership with Guinevere Capital appeared first on European Gaming Industry News.

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