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Asia

New research from Niko Partners: Asia share of the global esports market continues to grow

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The Asia esports market is more than 57% of the $1.1 billion dollar global esports market. 

 

Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced the release of the 2022 Esports in Asia and Esports in China reports. Asia is the world’s largest and most important region for esports and Niko’s reports cover the esports markets of China, Chinese Taipei, India, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

Key takeaways from the reports include:

  • The Asia esports industry generated a combined revenue of $USD 634.3 million in 2021, growing 16.6% over the previous year
  • Asia’s esports audience grew by 13% in 2021. There are nearly 700 million esports fans across the region
  • Asia accounts for 57% of the estimated USD $1.1 billion global esports market, a 2.7% increase over 2020
  • Esports tournament prize pools in Asia totaled $60 million (USD) in 2021, up from $20 million in 2020.
  • The top esports genres are Battle Royale and MOBA
  • India and Southeast Asia will see the largest YoY revenue growth by the end of this year at 18.3% and 17.2%
  • China remains the largest esports market in Asia and the largest single-country market in the world with USD $403.1 million in esports revenue and 434 million esports fans last year. China’s esports revenue grew by 14% and its esports audience grew by 11.8% in 2021
  • Esports competitors inChina are 1.5x more engaged and spend 2.4x more on gaming when compared to gamers who do not competitively play esports
  • The leading PC esports titles in Asia are League of Legends, PUBG, and Valorant
  • The leading mobile esports titles in Asia are PUBG Mobile/BGMI, Free Fire, and League of Legends: Wild Rift

“2021 saw the continuation of a trend we identified in 2020, brand partnerships in esports are growing in number and value and this remains the leading value generator in the esports space,” said Alexander Champlin, director of esports research at Niko Partners. “The growing value of esports sponsorships, brand partnerships, and tournaments (both online and in-person) are the leading drivers of the market’s rebound.”

Niko’s research methodology for games market reports includes gamer surveys, trends analysis on key topics such as esports, leading games and game company market share estimates, review of regulations and policy, interviews with key game companies, analysis of drivers and inhibitors for growth, review of distribution, hardware, payments, internet cafes, and more. Each market report provides a comprehensive market model and 5-year forecast of games and gamers, and qualitative and quantitative analysis on gamer demand, behavior and usage for games.

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Asia

Public Hearing on Thailand’s Draft Entertainment Complex Bill Receives Positive Response

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A 15-day public hearing period on Thailand’s draft Entertainment Complex Bill has received an overwhelmingly positive response, with more than 80% of respondents approving of the plan and many even suggesting an easing of rules around locals entry and gaming floor space.

Documents summarising the findings were published by the Ministry of Finance on Monday, revealing a total of 71,289 people responded with 80.75% agreeing with the general entertainment complex plan.

According to the Ministry, recommendations stemming from the public’s feedback include altering a requirement for locals to hold at least THB 50 million (US$1.5 million) in a fixed deposit account for not less than 6 months in order to gain casino access because limiting the customer base would directly affect investment.

“There should be a proper reason why it must be THB 50 because … investment in this business will not be able to occur,” the Ministry’s summary of responses reads.

It also notes several alternative suggestions from respondents, including a reduction in the deposit amount to THB 10 million and allowing other assets such as land and stocks to be included, or reducing the deposit amount to THB 5 million but increasing the income condition.

“The minimum deposit requirement may be an excessive restriction on personal rights. Other options should be considered, such as setting maximum gambling limits and providing information and knowledge about responsible gambling,” the summary states.

The post Public Hearing on Thailand’s Draft Entertainment Complex Bill Receives Positive Response appeared first on European Gaming Industry News.

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Asia

DigiPlus Sets the Standard for Responsible Gaming with Industry-first Player Protection Tools

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DigiPlus Interactive, the company behind BingoPlus, ArenaPlus, SpinPlus and GameZone, is setting the benchmark for responsible gaming in the Philippines, introducing industry-first safeguards that ensure a safe, balanced and controlled gaming experience for players.

At the core of its responsible gaming initiatives is the in-app Responsible Gaming tab, which empowers users to self-regulate their gaming habits. Through this feature, players can set daily gaming duration limits, customise play schedules and cap their losses and deposits, ensuring they engage with gaming on their own terms. Self-exclusion tools also allow users to voluntarily pause gaming access, reinforcing healthy gaming behaviours.

Beyond in-app protections, DigiPlus is championing responsible digitalization through Tamang Laro, Tamang Panalo, an expert-led webinar series that aims to educate players on responsible gaming habits, financial literacy and player well-being. DigiPlus also provides financial coaching sessions, equipping players with the knowledge to make informed financial decisions and manage their resources wisely.

Strengthening its advocacy, DigiPlus—in partnership with PAGCOR—launched Pusta de Peligro, a nationwide campaign focused on prevention, education and intervention. Through compelling short films, the campaign raises awareness about self-control, financial discipline and the importance of responsible gameplay.

“Responsible gaming is not just a compliance requirement for us—it’s a core part of the DigiPlus DNA. By integrating global best practices in player protection, financial education, and digital responsibility, we are setting the standard for a safer, more mindful gaming experience in the Philippines,” said DigiPlus Chairman Eusebio Tanco.

DigiPlus’ responsible gaming efforts are part of its broader commitment to responsible digitalisation, one of the four key pillars of the BingoPlus Foundation. By combining cutting-edge player safeguards with education and advocacy, DigiPlus continues to lead the way in responsible digital entertainment.

The post DigiPlus Sets the Standard for Responsible Gaming with Industry-first Player Protection Tools appeared first on European Gaming Industry News.

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Spintec wins Best ETG Solution Award in Asia

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Asia Gaming Awards recognised Spintec’s Charisma as the best among electronic table gaming solutions based on its added value, reliability, support, functionality, customer experience, and revenue generation.

The award confirms that Spintec’s role as one of the leading providers of electronic table games (ETGs) in Asia is not a coincidence. It is especially admirable that they are most successful in Macau, an extremely important market known for its size, strict regulations, and high operational standards. Spintec’s presence in Asia is therefore stronger than ever, driven by a deep understanding of the market’s needs and a commitment to delivering cutting-edge ETG solutions that enhance the player experience and casino profitability.

Spintec’s products are the preferred choice for operators looking for reliability, innovation, and seamless integration into their gaming floors.

Spintec’s success in Asia is also fuelled by their unwavering focus on product excellence and continuous innovation, such as the recent launch of their Charisma line. From stand-alone, compact solutions to multiplayer and amphitheater setups, Spintec’s ETGs are designed to optimize player engagement and operational efficiency. Casinos across Asia trust Spintec’s solutions to maximize uptime and enhance gameplay.

Maria Garcia is the Executive and Sales Director of APE, Spintec’s exclusive distributor in Macau, Singapore, the Philippines and Malaysia. As she was receiving the award, she emphasised: “Spintec’s ETGs have quickly become one of the bestsellers in our portfolio — and that’s no coincidence. With the launch of the Charisma product line, it’s clear their solutions are superior in every aspect. We are beyond thrilled that Spintec has received this prestigious recognition. It proves that APE has decided on the best possible partnership and it gives us additional drive to continue developing our markets.”

Maksim Gojković, Spintec’s Regional Sales Manager, agrees: “We are extremely proud and thankful for this recognition. Asia is one of Spintec’s most important markets and the cooperation with APE has been admirable. This latest award just proves that products developed in cooperation with good partners will always bring an advantage.”

The post Spintec wins Best ETG Solution Award in Asia appeared first on European Gaming Industry News.

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