eSports
ODDIN.GG AND ERUSHIT EXPAND THE VALHALLA CUP RUSH FOOTBALL TOURNAMENT. MORE PLAYTIME, MORE CONTENT TO BET ON!
Oddin.gg is one of the leading global providers across the whole spectrum of esports services, offering a full range of B2B solutions to betting operators worldwide. Today, Oddin.gg and its partner eRushIT are proud to announce a secondary stream expansion of the popular Rush Football Valhalla Cup Tournament.
The launch of the second Valhalla Cup stream will increase the available content, as well as the number of choices for bettors. First and second streams supplement each other as they start at different times, so when one stream has a break to prepare for the next match, the match on the other stream is already in progress.
What is the Valhalla Cup?
The Valhalla Cup is a 24/7 Rush Football Tournament, streamed live on the interactive streaming platform Twitch. The Cup is played by real players on a Playstation 5 and is organized by eRushIT, with Oddin.gg supplying odds feed, risk management and integrity services. The matches between the players (who must all be 18+ years) are available for wagering, both pre-match and live.
The Valhalla Cup, launched in September 2021, has already gained a foothold in the global market and is offered by prominent operators such as sportsbet.io, RETAbet, Picklebet, Thunderpick, and others. The Cup is immensely popular on mobile devices, with more than 80% of the Twitch views coming from mobile.
The success the Cup has been enjoying among bettors is attributed to the nature of the tournament with its quick 10-minute contests, the constant streaming of matches and, in turn, opportunities to bet. Every day more than 100 unique matches are broadcast.
Another, equally important reason for the Cup’s success, is the integrity of the games. Both Oddin.gg and eRushIT are extremely strict when it comes to integrity monitoring, working closely with the esports regulatory body ESIC (Esports Integrity Commission). To this end, all Cup matches are closely monitored and supervised by referees of eRushIt while the betting activity is closely reviewed in real-time by Oddin.gg through its risk management solution.
Marek Suchar, Co-Founder & Managing Director at Oddin.gg comments on the new developments: “Since its launch, bettors have embraced the Valhalla Cup and its potential for fun and wagering, any time of day or night, from anywhere in the world. At Oddin.gg, we are happy to be the backbone of this stellar solution, offering what we do the best in the world: the widest selection of live markets and highest uptime, along with a flawless risk management solution. We are thrilled to provide the Valhalla Cup’s second stream and we are certain that it won’t be the last”.
Oddin.gg is a world-leading B2B provider of esports odds feeds, risk management services, iFrame solution, marketing services, and more. The company maximizes its partners’ profitability by combining machine learning algorithms with advanced data science. Oddin.gg features a team with 50+ years of combined experience in online betting and esports, with a track record of successfully business with some of the most complex global sportsbooks and platform providers, powering solutions for Betway, Yolo Group, EEG, Aspire Global, Altenar, Softswiss among many other sportsbooks and platform providers on a global scale.
eRushIT is a company organizing 24/7 esports events and live streams of sport simulators such as football. The company employs experienced professionals in Czech Republic. eRushIT is a member of ESIC (Esports Integrity Commission).
eSports
PandaScore and Playbook Engineering join forces

Pioneering esports odds, data and betting products provider now available to operators powered by leading platform supplier with the integration facilitated by Sporting Solutions
PandaScore, the award-winning provider of esports odds, data and betting products, has integrated its suite of solutions with Playbook Engineering, the global sportsbook platform provider.
The partnership has been facilitated by Sporting Solutions, which has strategic partnerships with both PandaScore and Playbook Engineering.
Playbook Engineering has established itself as a leading sportsbook platform provider, supporting brands such as Star Sports, AK Bets, Priced Up, Bet Wright, Gentleman Jim, and Dragon Bet.
Following the integration, online sportsbooks powered by Playbook Engineering can access PandaScore’s Odds feed allowing them to offer comprehensive and competitive esports odds for some of the most popular disciplines.
The scope of markets and the value of odds are unrivalled with PandaScore using sophisticated models backed by a team of experienced traders including specialist traders for disciplines like CS2, Dota 2 and LoL.
A growing number of platform providers and operators are making a move into the lucrative esports betting space, with PandaScore recently surpassing €1bn of bets through its platform off the back of a sharp rise in demand among players and operators.
Joseph Noone, Senior Sales Manager at PandaScore, said: “Playbook Engineering powers some renowned sportsbooks as well as up and coming brands that are really making an impact.
“It’s great that these sportsbooks can access our esports odds, data and betting products, allowing them to engage new and existing player cohorts with a compelling esports offering that stands out when it comes to the range and value of odds.
“The integration wouldn’t have been possible without our shared partner Sporting Solutions, and stands as an example of what can be achieved when providers work together.”
Luke Cousins, Commercial Director at Playbook Engineering, added: “Sportsbook operators simply can’t ignore the demand for esports betting and in PandaScore, we have a premium odds, data and betting product provider that lives and breathes esports.
“This partnership, done through our mutual friends, Sporting Solutions, further positions Playbook Engineering as a tier-one platform provider to some of the most exciting sportsbook brands around the world. This makes it a win for us, our partners and their players.”
The post PandaScore and Playbook Engineering join forces appeared first on European Gaming Industry News.
eSports
Four Countries Shortlisted to Host GOTF 2027

Phygital International (PI), the exclusive rights holders and custodians of The Games of the Future (GOTF), announced that Brazil, Serbia, South Africa, and Uzbekistan are the shortlisted applicants to host GOTF 2027. The Games of the Future is the world’s leading phygital sports tournament, bringing together sports and esports athletes from around the world.
With the UAE set to host GOTF 2025 and Kazakhstan in 2026, the competition for the 2027 edition has drawn significant interest from nations eager to position themselves as leaders in the world of phygital sports.
Nis Hatt, CEO of Phygital International, said: “We received bids from right around the world which highlights the growing awareness and passion for phygital sports globally. We would like to thank all the nations who bid to host The Games of the Future 2027 and are pleased to announce that Brazil, Serbia, South Africa, and Uzbekistan have been selected as the nations shortlisted as potential hosts.”
Following further evaluations and detailed assessments of each finalist’s proposal, the final decision on the host country for GOTF 2027 will be announced in the summer of 2025.
The post Four Countries Shortlisted to Host GOTF 2027 appeared first on European Gaming Industry News.
Asia
Valorant Added to Hero Esports Asian Champions League

The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.
Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.
Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.
The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.
The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.
Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”
Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”
The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.
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