Canada
New Esports Franchise Awards 13 Locations on the East Coast in First Month; Targeting Domestic and International Expansion
New esports concept Valhallan awarded 13 franchise locations in its first month of franchising across major markets in North Carolina, South Carolina, and others along the East Coast, with the first openings slated for the fourth quarter of 2022. The aggressive rollout is the beginning of several planned markets as Valhallan targets prospective franchisees in additional states, including Texas, California, Florida, New Jersey, Arizona, Nevada, and Louisiana.
Due to the immediate strong response domestically, Valhallan is fast-tracking the opportunity to the UK, where they are seeking franchisees in all major markets.
“We are taking a front-row seat in the explosive gaming community and the multibillion-dollar esports industry. The Carolinas and broader East Coast are a perfect debut with more states and the UK to follow. Our goal is to be the only partner you need to run a successful esports business,” David Graham, chief executive officer of Valhallan and its parent company FranchiCzar, said.
Esports is one of the fastest-growing industries, with more than 90% of children and 50% of adults spending their free time playing video games. Valhallan will provide unmatched experiences that combine a rigorous esports training program with state-of-the-art esports arenas for young players, who get the opportunity to be part of a team and community while taking their gaming skills to the next level.
Launched by FranchiCzar, a developer of world-class software and services designed to help franchise brands scale their growth, Valhallan goes beyond a darkened room with computers. Their esports training program, “the Legendary Path,” takes players on a nine-level, 18-month customizable journey that develops gaming mastery and life skills like leadership, teamwork, sportsmanship, and community engagement.
“Valhallan is born out of this massive demographic of young people who love video games and the growing demand from parents and players for healthy outlets with great facilities, coaching, training and tournaments. When you look at where young people spend their free time, it’s evident that gaming dominates. The Valhallan franchise uses today’s top games, combined with learning modules, that teach players how to play better and gain valuable life principles,” Graham said.
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Canada
Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority
Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.
The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.
SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.
Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”
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