Connect with us

Canada

New Esports Franchise Awards 13 Locations on the East Coast in First Month; Targeting Domestic and International Expansion

Published

on

 

New esports concept Valhallan awarded 13 franchise locations in its first month of franchising across major markets in North Carolina, South Carolina, and others along the East Coast, with the first openings slated for the fourth quarter of 2022. The aggressive rollout is the beginning of several planned markets as Valhallan targets prospective franchisees in additional states, including Texas, California, Florida, New Jersey, Arizona, Nevada, and Louisiana.

Due to the immediate strong response domestically, Valhallan is fast-tracking the opportunity to the UK, where they are seeking franchisees in all major markets.

“We are taking a front-row seat in the explosive gaming community and the multibillion-dollar esports industry. The Carolinas and broader East Coast are a perfect debut with more states and the UK to follow. Our goal is to be the only partner you need to run a successful esports business,” David Graham, chief executive officer of Valhallan and its parent company FranchiCzar, said.

Esports is one of the fastest-growing industries, with more than 90% of children and 50% of adults spending their free time playing video games. Valhallan will provide unmatched experiences that combine a rigorous esports training program with state-of-the-art esports arenas for young players, who get the opportunity to be part of a team and community while taking their gaming skills to the next level.

Launched by FranchiCzar, a developer of world-class software and services designed to help franchise brands scale their growth, Valhallan goes beyond a darkened room with computers. Their esports training program, “the Legendary Path,” takes players on a nine-level, 18-month customizable journey that develops gaming mastery and life skills like leadership, teamwork, sportsmanship, and community engagement.

“Valhallan is born out of this massive demographic of young people who love video games and the growing demand from parents and players for healthy outlets with great facilities, coaching, training and tournaments. When you look at where young people spend their free time, it’s evident that gaming dominates. The Valhallan franchise uses today’s top games, combined with learning modules, that teach players how to play better and gain valuable life principles,” Graham said.

Continue Reading
Advertisement

AGLC

AGLC Announces New Board Chair

Published

on

aglc-announces-new-board-chair

 

Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Bonus Guardian

Pinnacle Ontario live with CasinoEngine in North America debut

Published

on

pinnacle-ontario-live-with-casinoengine-in-north-america-debut

 

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

AGCO

Prime Skill Games Inc. Official Response to AGCO Press Release

Published

on

prime-skill-games-inc.-official-response-to-agco-press-release

 

As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending