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Esports Scotland Appoints Strive Sponsorship to Maximise Commercial Opportunities Ahead of Commonwealth Games and Beyond

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Scottish esports event and tournament operator Esports Scotland has appointed sponsorship management company Strive Sponsorship to develop its commercial approach across its range of properties ahead of the Birmingham 2022 Commonwealth Games and beyond.

Strive Sponsorship is updating Esports Scotland’s commercial partnership proposition and strategy, upskilling staff’s sponsorship skills and helping the organisation better understand the value of all its leagues, tournaments, venue and teams.

This summer’s Commonwealth Games in Birmingham includes esports as a pilot event offering brands a unique marketing opportunity. Nations will compete across the games DOTA 2, eFootball series and Rocket League in both a Women’s Category and an Open Category in the Commonwealth Esports Championships. Esports Scotland is responsible for selecting, coaching and managing the Scotland team.

Malph Minns, Managing Director of Strive Sponsorship, said: “Esports Scotland has an incredibly capable, passionate and hungry team who have done great work in both promoting and supporting esports in Scotland, and on a small budget.

“As they look to grow existing properties, like the Scottish Esports League (SEL5), and launch new ones, like the Road to Gold, there are opportunities for brands to realise real value by engaging with the growing Scottish gaming community.”

James Hood, CEO at Esports Scotland, said: “The commercial framework and strategy that Strive has provided will be a key factor in delivering value for our existing Lenovo and IRN-BRU partnerships, whilst also helping us better explain the opportunity to potential new sponsors.

“We have big plans, and a growing team, and upskilling our people with new skills, knowledge, and a refreshed approach will help us to deliver our objectives and strengthen the Scottish esports community further.”

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Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh

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EWC to open with a celebration of gaming culture on July 10, 2025, connecting global fans through the power of music on the world’s biggest esports stage.

The Esports World Cup Foundation (EWCF) today announced that global music icon Post Malone will headline the Opening Ceremony of the Esports World Cup 2025, taking place on July 10, 2025 in Riyadh, Saudi Arabia. Post Malone’s performance will kick-off a seven-week event that brings together gaming, music, and culture, reflecting the EWC’s role advancing gaming as mainstream entertainment for a digital generation.

A 9x diamond-certified global artist and lifelong gamer, Post Malone has deep roots in the esports and gaming community –  streaming Call of Duty: Warzone, PUBG, and Hunt: Showdown on Twitch, and collaborating with developers on in-game events, including a recent crossover with Apex Legends. His exclusive live performance will open EWC 2025, blending chart-topping sound with a celebration of gaming culture on the world’s premier competitive stage.

“Esports is becoming a global cultural force – where music, storytelling, and competition converge to create moments that are not just seen, but felt,” said Mike McCabe, Chief Operating Officer, of the Esports World Cup Foundation. “With Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music – a universal language that brings fans together and defines the cultural future of esports.”

“This year’s Opening Ceremony will deliver a fresh take on the classic story of ambition, resilience and progress, told through the lens of EWC. ” added Ariel Horn, Executive Producer of the Esports World Cup Foundation. “It’s exciting and new. So many game genres converging on one global stage, the music fuels the competitive fire at the heart of this event and this industry, and Post Malone is the perfect voice to carry that passion and celebrate the beginning of an historic event.”

This announcement follows the launch of EWC Music, a long-term initiative to create an original music identity for the Esports World Cup and establish music as a core pillar of the fan cultural experience. The programme began on April 27 with the recording of a four-track music suite at the legendary Abbey Road Studios, featuring original compositions by acclaimed music collectives 2WEI and Hollywood Scoring. Through original scores, global artist collaborations, and fan-focused soundtracks, EWC Music is designed to connect global audiences through a shared emotional language that elevates every moment of the competition – from broadcast to live stages.  Additional artists, performances, and music-driven collaborations will be revealed in the coming weeks as part of the wider EWC Music program.

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.

The post Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh appeared first on European Gaming Industry News.

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Brook Gaming Launches Wingman FGC 2 in UAE

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Brook Gaming, a leader in cross-platform gaming hardware solutions, announced the official launch of its highly anticipated Wingman FGC 2 Converter in the United Arab Emirates (UAE). Available immediately on Amazon AE, the Wingman FGC 2 empowers UAE gamers to use over 150 of their favorite wired controllers – including elite fight sticks, racing wheels and gamepads – seamlessly across all PlayStation 5 games and PC (X-Input).

The UAE boasts a vibrant and rapidly growing gaming community, with a strong passion for console gaming, particularly fighting games (FGC) and racing titles. As the region emerges as a significant esports hub, players demand precision and performance. However, many gamers face the frustration of their high-investment PS4 fight sticks or preferred controllers being incompatible with the PS5.

The Wingman FGC 2 directly addresses this critical pain point. Its core unique selling proposition (USP) lies in its unparalleled, tournament-proven compatibility and performance:

Play All PS5 Games: Unlike many alternatives, the FGC 2 supports every PS5 title, not just fighting games.

Extensive Controller Support: It works flawlessly with over 150 official and third-party wired controllers, including popular brands like Hori, Madcatz, Logitech and Thrustmaster.

Ultra-Low Latency: Leveraging Brook’s renowned low-latency technology, it ensures near-instantaneous response times crucial for competitive play.

Plug-and-Play & Customisation: It offers simple operation plus advanced features like Turbo, Remap and Macro functions via software.

Tournament Ready (EVO Compliant): Designed with esports in mind, the FGC 2 is compliant with major tournament regulations, including EVO, making it a reliable choice for competitors.

This tournament-level performance was recently showcased when British player “EndingWalker” secured a stunning victory at Combo Breaker 2025 using a Brook Wingman FGC series converter, proving its reliability under the highest competitive pressure.

“We are incredibly excited to officially introduce the Wingman FGC 2 to the dynamic gaming market in the UAE. Seeing champions like EndingWalker trust our technology at major events like Combo Breaker fuels our commitment. The FGC 2 is our answer for UAE gamers – it’s the bridge that allows them to bring their legacy gear, skills and passion to any PS5 experience without compromise, especially for the thriving FGC and esports scene here,” said a spokesperson for Brook Gaming.

The post Brook Gaming Launches Wingman FGC 2 in UAE appeared first on European Gaming Industry News.

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Esportes Gaming Brasil certified as Great Place To Work®

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 Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has been certified as a Great Place To Work®. The recognition – a global reference in people management and organizational climate – highlights the company’s efforts in promoting a positive environment, with development, well-being and inclusion initiatives aligned with the needs of its approximately 600 employees.

The GPTW survey assesses employee perceptions across five pillars – credibility, respect, impartiality, pride and camaraderie. For Sophia Serak, Director of People, participating in the assessment was essential to identify strengths and opportunities for improvement. “We want to be more than a workplace: we’ve created a framework for everyone to develop and feel valued. The certificate proves we are on the right path and motivates us to evolve further”, says the executive.

More than just a welcoming environment, Grupo Esportes Gaming Brasil has built a space where everyone has the freedom to be themselves, clarity about where they can go, and real support to grow. An environment where values such as trust, listening, and collaboration are at the heart of decisions — from the selection process to the choice of leaders.

In 2024, the group accelerated its mission to strengthen leadership, with training, assessments linked to values and programs offering regular management training. More than 60 leaders participated in development paths and initiatives such as “Impulso EGB” — an educational incentive program that subsidizes technical courses and specializations for employees.

Trust is the foundation of Esportes Gaming Brasil’s culture. It manifests itself in small gestures, spontaneous feedback, the freedom to propose new ideas and the construction of real bonds between people. The company invests in inclusive communication, active listening and collective actions that strengthen the sense of belonging — such as themed parties, recognition rituals and direct chats with leadership.

The post Esportes Gaming Brasil certified as Great Place To Work® appeared first on Gaming and Gambling Industry in the Americas.

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