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Penta records more than 7.6 lakh viewership and 34 lakh watch minutes with its grassroots esports program

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Content and esports brand, Penta Esports aims to lead and develop grassroot esports by providing opportunities to aspiring esports athletes. The brand’s first initiative towards this, the Penta Amateur League, exclusively for amateur and semi-professional players, recorded a successful first season garnering more than 7.6 lakh viewership, with an overall watchtime of more than 34 lakh minutes. With an aim to go beyond metros, to tier 2 and 3 cities, the platform will enable the amateurs to carve a career as esports athletes.

The Penta Amateur League’s Season 1 launched in October 2021 and concluded in March 2022 with a total of ₹30,00,000 distributed in prize pool. It featured multiple esports titles across mobile, PC and consoles each month which were World Cricket Championship 3, Gran Turismo Sport, Valorant, Battlegrounds Mobile India, Free Fire, Pokemon Unite, Super Smash Bros. Ultimate, Tekken 7, Clash Royale and Brawl Stars.

The league had 76 match days and 24 days of broadcast, including the ‘Penta Talk Show’ preceding every month’s broadcast. The matches from the league were broadcast on multiple platforms including Facebook, YouTube, Loco and Booyah, culminating in more than 116 hours of total broadcast with a peak concurrent viewership of 6,853. Social media posts about the league across social media platforms of Instagram, Facebook and Twitter had a cumulative engagement of 24%.

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Said Penta Esports founder and CEO Anurag Khurana, “We launched the first edition of the ‘Penta Amateur League’ with a vision to provide opportunities to budding esports athletes across titles and platforms. This will give further impetus to the growing esports ecosystem of India and contribute to sector growth.”

Said Penta Esports co-founder and head of esports Kiran Noojibail, “Our objective with Penta Amateur League was to incentivize esports enthusiasts to start and continue their grind to becoming an esports athlete irrespective of the game and platform. We are ecstatic with the response for Season 1 and plan to announce Season 2 of the league in the coming weeks.”

The finals of each month were preceded by music performances by indie artists, like Gamini Khurana, Sushant Satija, Ashter X, Saahil Bhargava, Anindita Dey, Muktak Kanjilal and LiveIn Blues.

The entire registration and scheduling of the league was carried on Penta Esports’ platform, Pentaesports.com. The platform is a one stop destination for all things esports, including match schedules, match results, VODs of tournaments and leagues, content, news, announcements and much more.

Founded by industry veterans Anurag Khurana, Kiran Noojibail and Akshay Paul, Penta Esports aims to disrupt the ecosystem in India with a holistic approach towards the sector, including leagues, tournaments, content and much more.

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8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India

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8Bit Creatives, India’s leading esports consulting and talent management agency, has announced its partnership with NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, as the exclusive Talent Partner for DreamHack India 2024.

With this partnership, 8Bit Creatives will leverage its significant reach in the Indian gaming, esports and youth communities through its prominent and talented roster of creators. These creators will create content leading up to the festival and also host meet-and-greet sessions.

India’s biggest gaming festival, DreamHack India, is set to take place from 15th to 17th November at the Hitex Exhibition Centre in Hyderabad, marking its fifth edition. For half a decade, the India edition of the global festival has become one of the most anticipated events of the Indian gaming ecosystem. Bringing together a plethora of events, including esports tournaments, BYOD (Bring Your Own Device) events, cosplay competitions, music concerts, and stand-up comedy, DreamHack India is the celebration of gaming, esports, pop-culture, and entertainment.

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8Bit Creatives, CEO and founder Animesh Agarwal said “DreamHack India is one of the most prominent events in the Indian gaming and esports calendar and we’re proud to be the exclusive talent partners for it. This is further recognition of 8Bit Creatives’ ability to meaningfully engage the gaming and youth audiences across the country. Our belief in working with the right creators who create experiences that resonate with the youth audiences distinguishes our offerings and we can’t wait to share what we have in store for DreamHack India 2024 with our audiences!”

This is not the first time that 8Bit Creatives will partner with DreamHack India. The organisation was also the talent partner for the event in 2022.

Commenting on the partnership, NODWIN Gaming, Co-founder and MD Akshat Rathee said “Our vision at NODWIN Gaming is to create unforgettable experiences for the youth, and DreamHack has proven to be the ultimate platform to realise that vision, bringing together gaming, entertainment, and community in an immersive celebration. We’re thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. It’s especially exciting to welcome iconic creators like Mortal, who joined us in our very first edition, back for this landmark fifth year, alongside fan favourites like Snax, Kaashvi, Thug, and Payal. These creators bring a unique energy that connects deeply with our fans and elevates every moment. Their presence underscores our commitment to crafting electrifying experiences year after year, building on the momentum of events like BGMS and past DreamHack editions. Together with 8Bit and this powerhouse lineup, we’re setting the stage for an unforgettable event that will bring fans and creators closer than ever before!”

8Bit Creatives’s content and esports division S8UL became the only organisation in the year to win ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024. Additionally, they are the only organisation from India to ever win an Esports Award in any category. Earlier this year, gaming content creators from 8Bit Creatives including Naman Mathur, Payal Dhare and Animesh “Thug” Agarwal were invited for a meet and greet session with the honourable Prime Minister Shri Narendra Modi.

The organisation has been at the forefront of India’s gaming and content ecosystem with its extensive range of services, including talent management, campaign curation and execution, brand activations and more.

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FeedConstruct Secures Exclusive International Streaming and Data Collection Rights for Korean Volleyball Leagues

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FeedConstruct is excited to enhance its offerings with the addition of another significant Korean sports content. Based on the new partnership, the company has secured exclusive international streaming and data rights for all matches of Korea’s Volleyball Leagues and Cup competitions.

Korea’s V-League is one of the most prestigious and competitive volleyball leagues worldwide, particularly in Asia, renowned for its high-level matches and featuring top-tier local and international talents. FeedConstruct will cover all the matches from both the men’s and women’s competitions, ensuring comprehensive access to this elite league and delivering premium content.

The KOVO Cup, a highly anticipated annual event, serves as a lead-up to the V-League season, offering teams a platform to experiment with new rosters and strategies. Since 2018, the KOVO Cup has invited international teams, such as Thailand’s Supreme Chonburi, raising the tournament’s prestige and drawing significant attention from volleyball fans across the country.

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Volleyball has been a prominent sport in Korea for decades, with the national teams consistently competing at high levels in major international tournaments like the Olympics and World Championships.

Reflecting on the new partnership, Narek Harutyunyan, CEO at FeedConstruct, stated: “We are thrilled to secure the exclusive international streaming and data rights for all matches of Korea’s Volleyball Leagues and Cup competitions. Korean volleyball has a rich history and a passionate fan base, and we are committed to providing comprehensive coverage of these elite competitions. This collaboration not only strengthens our global volleyball portfolio but also underscores our dedication to delivering premium sports content.”

KBSN Director Lee Ju Young, added: ‘’We are honored to collaborate with FeedConstruct on this project. We hope that Korean professional volleyball will receive more global attention. We believe that partnerships are significant because they carry weight.’’

KOVO’s Director Lee Young-ho said: “I am pleased that this partnership will enhance the global capabilities of Korean professional volleyball. It seems like a great opportunity to connect with many fans overseas through FeedConstruct. I hope this will be a good opportunity for Korean professional volleyball to grow to the next level.”

The post FeedConstruct Secures Exclusive International Streaming and Data Collection Rights for Korean Volleyball Leagues appeared first on European Gaming Industry News.

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NewCasinoRank Unveils Specifics of Thai New Online Casino Market

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NewCasinoRank, a leading website specialising in reviewing new online casinos and covering various aspects of iGaming, has provided an in-depth analysis of the emerging online casino scene in Thailand. As Thailand remains one of the most frequented locations accessing NewCasinoRank, the team is dedicated to delivering precise and relevant information that aligns with the country’s strict gambling regulations.

Gambling in Thailand is heavily regulated under the Gambling Act of 1935, which prohibits most forms of gambling except for the government-run lottery and horse racing. Despite these restrictions, the popularity of online casinos continues to grow, driven by increasing internet accessibility. According to Statista, the online gambling market in Thailand is projected to grow by 5.56% (2024-2028), resulting in a market volume of €628.90m in 2028.

Thai players frequently visit NewCasinoRank to find reliable information on accessible new online casinos that comply with local laws. To meet this demand, NewCasinoRank’s team meticulously curates content that adheres to Thailand’s legal framework, ensuring players have access to safe and trustworthy gaming options.

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Chloe O’Sullivan, CasinoRank’s Writer, emphasizes the platform’s commitment: “We highly value our Thai audience and strive to provide up-to-date information on our dedicated Thailand page. This comprehensive resource includes special features of new casino sites in Thailand, the most popular casino game developers in the country, an overview of the average bonus values based on market trends and local currency, and much more.”

Samuel Adeoye, CasinoRank’s Researcher, said: “Speaking of new casinos, sometimes it’s hard to get the most accurate information because the subject is new. Still, we manage to do that by collecting data from reputable open sources and collaborating with trusted casinos that partner with NewCasinoRank. This ensures that our content is both accurate and relevant, providing Thai players with the information they need to make informed decisions.”

The post NewCasinoRank Unveils Specifics of Thai New Online Casino Market appeared first on European Gaming Industry News.

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