

Asia
All India Esports League by Ultimate Esports offer grassroots players a chance to compete against the country’s top professional players
All India Esports League (AIEL) by Ultimate Esports (UE) provides players with an opportunity to fight it out against top esports professionals of the country. The inaugural edition of the All India Esports League (AIEL) 2022 will host highly engaging events year-round with a huge prize pool of over INR 50 lakh.
Ultimate Esports is an end-to-end Esports event management company that focuses on designing, developing, and delivering unparalleled competitive gaming experiences for gamers. The primary goal of the company is to connect the Esports community, and millions of esports fans around the world via esports tournaments and industry-leading content production.
AIEL Event Format
Events under the AIEL banner will be divided into two parts – Beginner Division (Pan India Open Qualifiers) and Professional Division (Professional Teams invite). Select teams or players from the beginner division will qualify for the professional division where they will be competing against the country’s top professional gamers.
“All India Esports league is the flagship IP by Ultimate Esports. It is a milestone on our road map to take Indian esports to a more competitive platform. With AIEL, we want more people to connect to gaming and esports. This will help us bridge the gap between amateur and professional players. With our 2022 calendar, we are focusing equally on the players from the grassroots level of the esports ecosystem who have the potential to make a mark in the Esports industry.” said Mr. Tarun Gupta, Founder of Ultimate Esports.
You can watch the exciting action from the tournament UE’s official YouTube channel. To participate in the league, you have to follow the steps below:
- Register on Ultimate Esports: Players need to have an Ultimate Esports account to participate in AIEL events.
- Choose your Event and Join Qualifier: Players can choose the gaming event they wish to participate in and join the online qualifiers.
- Qualify for Finale: Fixed number of winners from each qualifier round will move to the semi-final event where they will compete for pre-fixed slots in the finale.
- Prize Distribution: Winners in the finale event will be distributed with prize money, merchandise, and goodies.
All India Esports League: BGMI
Showcasing a prize pool of Rs.2,00,000, this event has seen dark horses from Beginners Division, and Youtubers in the AIEL Youtubers Battle event. Showcasing their skills, 4 Teams have qualified for the AIEL BGMI Invitational Finale and will compete along with the Professional teams to be held in the coming month.
All India Esports League: Valorant
Beginner Division PAN India registrations are open till 15th April 2022. Top teams will get a chance to compete with professional teams in AIEL: Valorant Professional Division to be held in May 2022.
Dates for other AIEL events for games like FIFA 22, Chess, and Hearthstone will be announced soon.
Professional Esports athletes and enthusiasts who are 18+ years can register for an Ultimate Esports user account and then play in the League events for free.
Asia
FOMO7 Expands Platform with 46 New Indian Lottery Games

FOMO7, a trusted name in online entertainment, has unveiled a massive update to its gaming platform with 46 exciting new Indian lottery games, giving players even more chances to win guaranteed prizes in addition to their regular winnings.
This new launch brings a diverse mix of India’s most beloved lottery formats, including:
• Kerala Lottery
• Speed Matka Lottery
• Daily Matka Lottery
• Dear Lottery
• Daily Pick3, Pick4 & Pick5 Lotteries
• Wingo Lottery
With minimum bets starting at just ₹6, draws are held as frequently as every minute, and scheduled daily, weekly, and at popular time slots like 8 AM, 9 AM, 5 PM, 8 PM and 10 PM, offering a dynamic and rewarding experience for both casual and seasoned players. Top winnings go up to ₹10 Crores, making this one of the most lucrative opportunities in the online lottery space today.
In addition to its rich selection of lottery games, FOMO7 offers a comprehensive gaming experience with casino games, sports betting, instant sports and classic live sports, catering to all kinds of online gaming enthusiasts.
The post FOMO7 Expands Platform with 46 New Indian Lottery Games appeared first on European Gaming Industry News.
Asia
UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia

UFC, the world’s premier mixed martial arts organization, and international iGaming brand Parimatch announced a new marketing partnership that establishes Parimatch as UFC’s Official Sportsbook and Betting Partner in Asia.
Parimatch will strategically activate its brand within a selection of UFC events, leveraging UFC’s wide-reaching promotional assets. Highlighted integrations include Parimatch branding in the world-famous Octagon and collaborations with UFC to creatively engage fans through original content that will be distributed via UFC’s popular digital and social channels in Asia that reach more than 17.5 million users.
“Parimatch has been a trusted partner and we are thrilled to extend this collaboration to Asia. Their support is instrumental in our efforts to give local athletes the opportunity to compete in the Road to UFC tournament and ultimately help them realize their dreams of making it to UFC. Together, we are driving the growth of our sport and delivering world-class experiences to fans across the region,” said Kevin Chang, Senior Vice President and Head of Asia for UFC.
“Today we start off a new era in the Parimatch partnership with UFC, built on the same strong values we share in serving UFC fans worldwide and delivering unforgettable moments. We’re excited to be back, ready to create even greater experiences for fans with the opportunities that lie ahead of us,” said Parimatch owner Sergei Portnov.
This new agreement builds upon an earlier relationship between UFC and Parimatch in which Parimatch served as UFC’s Official Sportsbook Partner across several regions worldwide.
The post UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia appeared first on Gaming and Gambling Industry in the Americas.
Asia
Parimatch Hosts Rooftop Meet & Greet with Sunil Narine

Parimatch has hosted an exclusive meet-and-greet with cricket legend Sunil Narine. Held on March 19, the event titled “Stay at the Top of Your Game” was led by renowned sports anchor MC Russh, giving fans and media a unique opportunity to engage with one of the most exciting bowlers in world cricket.
Hosted at the stunning rooftop venue of Scrapyard Brewing Co. with panoramic views of Kolkata, the session perfectly reflected Narine’s philosophy of always staying at the top of his game.
The event kicked off with a Q&A session where Sunil Narine shared insights into his journey with the Kolkata team, reflecting on his most memorable performances and the passionate support of Riders’s team fans. He spoke about his role in the team and the influence of various captains on his career. Narine also emphasised the importance of brand collaborations in a cricketer’s career and encouraged young players to stay true to their skills.
After the Q&A session there was a Time Wheel split into categories each offering even more exciting questions. The host was spinning the Wheel and Narine answered the questions, keeping the atmosphere vibrant and the audience engaged.
The highlight of the evening was the surprise appearance of Sunil Narine’s double, who asked him a fun and intriguing question: “If you could be at two places at once, where would the real you go—and where would you send me?” This playful moment added a lighthearted touch to the event.
Fans also had the chance to ask Sunil about his journey with Kolkata team, from a dressing room story they hadn’t heard before to whether he enjoys more batting or bowling, and what career he might have chosen if not for cricket.
The event concluded with a memorable photo session with Narine, providing fans with the perfect opportunity to capture the moment with the cricketing icon. In addition to the exciting activities, attendees were given exclusive Parimatch merchandise, making the event even more special.
Reflecting on the session, Sunil Narine commented:
“It’s always a big pleasure to connect with the fans, and I’m really thankful to Parimatch for giving me another chance to get closer to them and share my story. Cricket has given me so much, and I’m excited to give my energy back. I’m pumped for the Indian T20 League and can’t wait to give my best for everyone who’s been supporting me.”
The post Parimatch Hosts Rooftop Meet & Greet with Sunil Narine appeared first on European Gaming Industry News.
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